Smart Social Summit 2017 | Johnson & Johnson | Carrie Sloan

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Spreading social love moments, Carrie Sloan from Johnson & Johnson walks us through engaging your loyal customers and elevating them through recognition, amplification, surprise, and digital outreach. Through social media, our abilities to connect with our consumers have dramatically improved and marketers have a duty to be a force for good in the digital landscape.

Marketing

Carrie Sloan
VP, Content Lab Director
Spreading the Social Love

Everyday Social Love
“They Totally Made My Day!”

‘The Big Day’ Social Love
Something Borrowed, Something Green? The Bride Loves Listerine

SPREADING THE SOCIAL LOVE
A Special Delivery for the Big Day

SPREADING THE SOCIAL LOVE
The bride’s brother was psyched.

SPREADING THE SOCIAL LOVE
They carefully assembled it …

SPREADING THE SOCIAL LOVE
And then took the
time to write a quick
poem, that Kamil
could read aloud at
the wedding.

SPREADING THE SOCIAL LOVE
Kamil was thrilled …

‘Let’s Save Lives’ Social Love:
Cassidy’s Story
She Survived Stage IV Cancer at Age 4 –
and Came Home Wanting to Help the World

SPREADING THE SOCIAL LOVE
It’s too bad we can’t measure net sentiment in actual smiles or tears.
While Cassidy’s won hearts and minds, the metrics didn’t hurt either.
Her video was one of our top 10 videos of the year, with a paid
engagement rate of 33%.
In other words, one in 3 people who saw her story were moved
enough to stop scrolling.
And, ultimately, isn’t that the goal?

Smart Social Summit 2017 | Johnson & Johnson | Carrie Sloan

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Smart Social Summit 2017 | Johnson & Johnson | Carrie Sloan

1. Carrie Sloan VP, Content Lab Director Spreading the Social Love

2. SPREADING THE SOCIAL LOVE When you engage with customers who are already fans of your brand and you elevate them through recognition, amplification or surprise and digital outreach. ‘Social Love’

3. When you operate a brand’s social channel, how can you be a force for good?

5. SPREADING THE SOCIAL LOVE

6. Everyday Social Love “They Totally Made My Day!”

8. SPREADING THE SOCIAL LOVE

9. Social Love in Action

10. SPREADING THE SOCIAL LOVE

11. SPREADING THE SOCIAL LOVE

12. ‘The Big Day’ Social Love Something Borrowed, Something Green? The Bride Loves Listerine

13. SPREADING THE SOCIAL LOVE

14. SPREADING THE SOCIAL LOVE A Special Delivery for the Big Day

15. SPREADING THE SOCIAL LOVE The bride’s brother was psyched.

16. SPREADING THE SOCIAL LOVE

17. SPREADING THE SOCIAL LOVE They carefully assembled it …

18. SPREADING THE SOCIAL LOVE

19. SPREADING THE SOCIAL LOVE

20. SPREADING THE SOCIAL LOVE And then took the time to write a quick poem, that Kamil could read aloud at the wedding.

21. SPREADING THE SOCIAL LOVE Kamil was thrilled …

22. SPREADING THE SOCIAL LOVE

23. SPREADING THE SOCIAL LOVE

24. ‘Let’s Save Lives’ Social Love: Cassidy’s Story She Survived Stage IV Cancer at Age 4 – and Came Home Wanting to Help the World

25. SPREADING THE SOCIAL LOVE

26. SPREADING THE SOCIAL LOVE

27. SPREADING THE SOCIAL LOVE

28. SPREADING THE SOCIAL LOVE

29. ●SPREADING THE SOCIAL LOVE

30. Spreading Your Love: A Word on Metrics

31. SPREADING THE SOCIAL LOVE It’s too bad we can’t measure net sentiment in actual smiles or tears. While Cassidy’s won hearts and minds, the metrics didn’t hurt either. Her video was one of our top 10 videos of the year, with a paid engagement rate of 33%. In other words, one in 3 people who saw her story were moved enough to stop scrolling. And, ultimately, isn’t that the goal?