Sports Trendsmap - Manchester United Vs A-League All-Stars Case Study

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Sports Trendsmap was launched to track the Twitter traffic around the globe for the A-League All-Stars Vs Manchester United at ANZ Stadium on July 20 2013. Over 10,000 tweets were analysed in a live Sports Trendsmap on Football Australia's website.

Sport Technologie Business

#ALvMU Case Study
@SportsGeek
@Trendsmap
&

Trendsmap.com is a real-
time mapping of Twitter
trends across the world.
@SportsGeek
@Trendsmap
What is Trendsmap?
Map ViewList View with heat map
SportsGeekHQ.com

@SportsGeek
@Trendsmap
Sports Trendsmap
Features include:
•Whitelisted trends
•Club branding & skins
•You decide words & accounts
•Sponsor adverts on Trendmaps
•Click on trend to see tweets
•Ability for fans to tweet from
map
•Embedded iframe
SportsGeekHQ.com

#ALvMU
@SportsGeek
@Trendsmap
Sports Trendsmap
What we delivered
• Tracked #ALvMU and #mutour
• Displayed game trends
• Heat map for Australia & UK
• Trending images & vines
• Top Tweets
• Popular Twitter users
• Active Twitter users
• Live Tweets
• Iframed on FFA website
SportsGeekHQ.com

#ALvMU Content
@SportsGeek
@Trendsmap
Sports Trendsmap
Content shared
• Global Heat Map
• Top Cities
• Heat map for Australia & UK
• Twitter stats
• @TwitterAU tweets
• @Trendsmap network shared
SportsGeekHQ.com

#ALvMU Stats
@SportsGeek
@Trendsmap
Sports Trendsmap
Key Stats
• 10,016 tweets analysed
• 3886 users tweeted
• 1100 Pageviews
• 747 Unique Visitors
• 6:05 Time On Site
Note: @ManUtd did not use #ALvMU hashtag
so #mutour tweets were added during the
game.
All terms can be drilled down to get trends for City, User or Hashtag
SportsGeekHQ.com

#ALvMU Stop Words
@SportsGeek
@Trendsmap
Sports Trendsmap
Stop words allow terms to be removed
from Trendsmap word map.
Terms removed included:
• Gambling accounts
• Competing sponsors
• Competing broadcasts
• Live streaming links
Any term in here will not appear...
SportsGeekHQ.com

#ALvMU
@SportsGeek
@Trendsmap
Sports Trendsmap
What we learned
• Hard to balance David Vs Goliath
• Will separate top content based on
team
• Surfaced great visual content the
crowd liked
• Great to drill down on trends around
accounts or hashtags
• Multiple hashtags can be tracked
• Good second screen experience
• More content to be shared
• Top Cities
• Top Images
• Top Vines
SportsGeekHQ.com

Next time...
Sponsor Advertising embedded
Top trends for game as a standard component
Additional pull widgets to main Sports Trendsmap
Show Twitter Stats totals to fans
What would you like to see?
@SportsGeek
@Trendsmap
Sports Trendsmap
SportsGeekHQ.com

@SportsGeek
@Trendsmap
Sports Trendsmap
Contact Sean Callanan
Email Sean@SportsGeekHQ.com
Phone +61407047200
Web http://SportsGeekHQ.com/SportsTrendsmap
Sports Trendsmap is a partnership between Sports Geek and Trendsmap.
SportsGeekHQ.com

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2. Trendsmap.com is a real- time mapping of Twitter trends across the world. @SportsGeek @Trendsmap What is Trendsmap? Map ViewList View with heat map SportsGeekHQ.com

3. @SportsGeek @Trendsmap Sports Trendsmap Features include: •Whitelisted trends •Club branding & skins •You decide words & accounts •Sponsor adverts on Trendmaps •Click on trend to see tweets •Ability for fans to tweet from map •Embedded iframe SportsGeekHQ.com

4. #ALvMU @SportsGeek @Trendsmap Sports Trendsmap What we delivered • Tracked #ALvMU and #mutour • Displayed game trends • Heat map for Australia & UK • Trending images & vines • Top Tweets • Popular Twitter users • Active Twitter users • Live Tweets • Iframed on FFA website SportsGeekHQ.com

5. #ALvMU Content @SportsGeek @Trendsmap Sports Trendsmap Content shared • Global Heat Map • Top Cities • Heat map for Australia & UK • Twitter stats • @TwitterAU tweets • @Trendsmap network shared SportsGeekHQ.com

6. #ALvMU Stats @SportsGeek @Trendsmap Sports Trendsmap Key Stats • 10,016 tweets analysed • 3886 users tweeted • 1100 Pageviews • 747 Unique Visitors • 6:05 Time On Site Note: @ManUtd did not use #ALvMU hashtag so #mutour tweets were added during the game. All terms can be drilled down to get trends for City, User or Hashtag SportsGeekHQ.com

7. #ALvMU Stop Words @SportsGeek @Trendsmap Sports Trendsmap Stop words allow terms to be removed from Trendsmap word map. Terms removed included: • Gambling accounts • Competing sponsors • Competing broadcasts • Live streaming links Any term in here will not appear... SportsGeekHQ.com

8. #ALvMU @SportsGeek @Trendsmap Sports Trendsmap What we learned • Hard to balance David Vs Goliath • Will separate top content based on team • Surfaced great visual content the crowd liked • Great to drill down on trends around accounts or hashtags • Multiple hashtags can be tracked • Good second screen experience • More content to be shared • Top Cities • Top Images • Top Vines SportsGeekHQ.com

9. Next time... Sponsor Advertising embedded Top trends for game as a standard component Additional pull widgets to main Sports Trendsmap Show Twitter Stats totals to fans What would you like to see? @SportsGeek @Trendsmap Sports Trendsmap SportsGeekHQ.com

10. @SportsGeek @Trendsmap Sports Trendsmap Contact Sean Callanan Email Sean@SportsGeekHQ.com Phone +61407047200 Web http://SportsGeekHQ.com/SportsTrendsmap Sports Trendsmap is a partnership between Sports Geek and Trendsmap. SportsGeekHQ.com

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