Want to know what sports teams and leagues are using Snapchat in professional leagues across USA? All teams from NBA, NFL, MLB, NHL & MLS are listed in the eBook from Sports Geek. Available for download at SportsGeekHQ.com/snapchatusabook

1. SPORTS & SNAPCHAT
United States edition
A @SportsGeek eBook

2. SNAPCHAT IS A GAME-CHANGER
NO OTHER SOCIAL MEDIA PLATFORM DEVELOPS
FOMO AS MUCH AS SNAPCHAT
SeanCallanan
2

3. SPORTS & SNAPCHAT - INTRODUCTION
SportsGeekHQ.com 3
I WAS WRONG… way back in episode 28 (December 2013) of Sports Geek Podcast I was
way down on Snapchat saying it wasn’t worth the time of sports marketers.
The ability to create compelling stories helped overcome the lack of virility (reposting of
content) that I thought Snapchat needed to fuel growth as that is how other social
networks had grown. The development of the Story Explorer and Live Stories and
subsequent partnerships with sports leagues has seen Snapchat jump to the leading
edge of in-stadium content. No other platform can provide the fan at home with a
broadcast that is so familiar to fans because it is from their point of view. Listen to my
chat with Brooke Eaton from Brooklyn Nets on how much my opinion has changed.
Not following your fave USA professional sports team?
Snap these codes and you soon will be.
Sean Callanan
seancallanan

4. SPORTS & SNAPCHAT - TABLE OF CONTENTS
SportsGeekHQ.com 4
Introduction 3
NBA 5-35
NFL 38-70
NHL 74-104
MLB 108-138
MLS 142-163
Sports Geek Take 164

5. NBA
5
snapchat.com/add/nba

6. ATLANTA HAWKS
Add on mobile snapchat.com/add/hawkssnaps
SportsGeekHQ.com 6

7. BOSTON CELTICS
Add on mobile snapchat.com/add/celtics
SportsGeekHQ.com 7

8. BROOKLYN NETS
Add on mobile snapchat.com/add/nbanets
SportsGeekHQ.com 8

9. CHARLOTTE HORNETS
Add on mobile snapchat.com/add/hornets
SportsGeekHQ.com 9

10. CHICAGO BULLS
Add on mobile snapchat.com/add/chicagobulls
SportsGeekHQ.com 10

11. CLEVELAND CAVALIERS
Add on mobile snapchat.com/add/cavs
SportsGeekHQ.com 11

12. DALLAS MAVERICKS
Add on mobile snapchat.com/add/mavs
SportsGeekHQ.com 12

13. DENVER NUGGETS
Add on mobile snapchat.com/add/nuggets
SportsGeekHQ.com 13

14. DETROIT PISTONS
Add on mobile snapchat.com/add/nbapistons
SportsGeekHQ.com 14

15. GOLDEN STATE WARRIORS
Add on mobile snapchat.com/add/warriors
SportsGeekHQ.com 15

16. HOUSTON ROCKETS
Add on mobile snapchat.com/add/houstonrockets
SportsGeekHQ.com 16

17. INDIANA PACERS
Add on mobile snapchat.com/add/indianapacers
SportsGeekHQ.com 17

18. LOS ANGELES CLIPPERS
Add on mobile snapchat.com/add/clippers
SportsGeekHQ.com 18

19. LOS ANGELES LAKERS
Add on mobile snapchat.com/add/lakerssnaps
SportsGeekHQ.com 19

20. MEMPHIS GRIZZLIES
Add on mobile snapchat.com/add/grizzliesnba
SportsGeekHQ.com 20

21. MIAMI HEAT
No Snapchat account
SportsGeekHQ.com 21

22. MILWAUKEE BUCKS
Add on mobile snapchat.com/add/bucksdotcom
SportsGeekHQ.com 22

23. MINNESOTA TIMBERWOLVES
Add on mobile snapchat.com/add/timberwolvesmn
SportsGeekHQ.com 23

24. NEW ORLEANS PELICANS
Add on mobile snapchat.com/add/pelicansnba
SportsGeekHQ.com 24

25. NEW YORK KNICKS
Add on mobile snapchat.com/add/nyknicks
SportsGeekHQ.com 25

26. OKLAHOMA CITY THUNDER
Add on mobile snapchat.com/add/okcthunder
SportsGeekHQ.com 26

27. ORLANDO MAGIC
No Snapchat account
SportsGeekHQ.com 27

28. PHILADELPHIA 76ERS
Add on mobile snapchat.com/add/sixers
SportsGeekHQ.com 28

29. PHOENIX SUNS
Add on mobile snapchat.com/add/phoenixsuns
SportsGeekHQ.com 29

30. PORTLAND TRAIL BLAZERS
Add on mobile snapchat.com/add/trailblazers
SportsGeekHQ.com 30

31. SACRAMENTO KINGS
Add on mobile snapchat.com/add/sacramentokings
SportsGeekHQ.com 31

32. SAN ANTONIO SPURS
Add on mobile snapchat.com/add/officialspurs
SportsGeekHQ.com 32

33. TORONTO RAPTORS
Add on mobile snapchat.com/add/raptors
SportsGeekHQ.com 33

34. UTAH JAZZ
Add on mobile snapchat.com/add/utahjazznba
SportsGeekHQ.com 34

35. WASHINGTON WIZARDS
Add on mobile snapchat.com/add/washwizards
SportsGeekHQ.com 35

36. Imagine if Ferris Bueller had Snapchat.
What an awesome Snapchat story that would have been.
seancallanan
36

37. 37
SportsGeekHQ.com/slack

38. NFL
38
snapchat.com/add/nfl

39. ARIZONA CARDINALS
Add on mobile snapchat.com/add/snapazcardinals
SportsGeekHQ.com 39

40. ATLANTA FALCONS
Add on mobile snapchat.com/add/falcons
SportsGeekHQ.com 40

41. BALTIMORE RAVENS
Add on mobile snapchat.com/add/bltravens
SportsGeekHQ.com 41

42. BUFFALO BILLS
Add on mobile snapchat.com/add/billsnfl
SportsGeekHQ.com 42

43. CAROLINA PANTHERS
Add on mobile snapchat.com/add/nflpanthers
SportsGeekHQ.com 43

44. CHICAGO BEARS
No Snapchat account
44
SportsGeekHQ.com 44

45. CINCINNATI BENGALS
Add on mobile snapchat.com/add/officialbengals
SportsGeekHQ.com 45

46. CLEVELAND BROWNS
Add on mobile snapchat.com/add/officialbrowns
SportsGeekHQ.com 46

47. DALLAS COWBOYS
Add on mobile snapchat.com/add/dallascowboys
SportsGeekHQ.com 47

48. DENVER BRONCOS
Add on mobile snapchat.com/add/broncosofficial
SportsGeekHQ.com 48

49. DETROIT LIONS
Add on mobile snapchat.com/add/det-lions
SportsGeekHQ.com 49

50. GREEN BAY PACKERS
Add on mobile snapchat.com/add/packers
SportsGeekHQ.com 50

51. HOUSTON TEXANS
Add on mobile snapchat.com/add/texansofficial
SportsGeekHQ.com 51

52. INDIANAPOLIS COLTS
Add on mobile snapchat.com/add/coltsofficial
SportsGeekHQ.com 52

53. JACKSONVILLE JAGUARS
Add on mobile snapchat.com/add/jaguars
SportsGeekHQ.com 53

54. KANSAS CITY CHIEFS
Add on mobile snapchat.com/add/officialchiefs
SportsGeekHQ.com 54

55. LOS ANGELES RAMS
Add on mobile snapchat.com/add/snaptherams
SportsGeekHQ.com 55

56. MIAMI DOLPHINS
Add on mobile snapchat.com/add/miamidolphins
SportsGeekHQ.com 56

57. MINNESOTA VIKINGS
Add on mobile snapchat.com/add/vikingsnfl
SportsGeekHQ.com 57

58. NEW ENGLAND PATRIOTS
Add on mobile snapchat.com/add/patriots
SportsGeekHQ.com 58

59. NEW ORLEANS SAINTS
Add on mobile snapchat.com/add/saints
SportsGeekHQ.com 59

60. NEW YORK GIANTS
Add on mobile snapchat.com/add/newyork-giants
SportsGeekHQ.com 60

61. NEW YORK JETS
Add on mobile snapchat.com/add/officialnyjets
SportsGeekHQ.com 61

62. OAKLAND RAIDERS
Add on mobile snapchat.com/add/raiderssnaps
SportsGeekHQ.com 62

63. PHILADELPHIA EAGLES
Add on mobile snapchat.com/add/eagles
SportsGeekHQ.com 63

64. PITTSBURGH STEELERS
Add on mobile snapchat.com/add/steelers
SportsGeekHQ.com 64

65. SAN DIEGO CHARGERS
Add on mobile snapchat.com/add/chargers
SportsGeekHQ.com 65

66. SAN FRANCISCO 49ERS
Add on mobile snapchat.com/add/official49ers
SportsGeekHQ.com 66

67. SEATTLE SEAHAWKS
Add on mobile snapchat.com/add/seahawks
SportsGeekHQ.com 67

68. TAMPA BAY BUCCANEERS
Add on mobile snapchat.com/add/bucsnfl
SportsGeekHQ.com 68

69. TENNESSEE TITANS
Add on mobile snapchat.com/add/nfltitans
SportsGeekHQ.com 69

70. WASHINGTON REDSKINS
Add on mobile snapchat.com/add/redskinssnap
SportsGeekHQ.com 70

71. Do you listen to Sports Geek Podcast?
Over 100 hours of sports business
interviews, available on:
● iTunes
● Soundcloud
● Pocket Casts
● and more
SportsGeekHQ.com/SGP
71
Listen now
Do you listen to Sports Geek Podcast?
Over 100 hours of sports business
interviews, available on:
● iTunes
● Soundcloud
● Pocket Casts
● and more
SportsGeekHQ.com/SGP

72. With Snapchat you need to retrain your storytelling brain.
Watch how your fans share your story and follow their lead.
seancallanan
72

73. 73
SportsGeekHQ.com/slack

74. NHL
snapchat.com/add/nhl
NHL on Snapchat (no snapcode)
74

75. ANAHEIM DUCKS
Add on mobile snapchat.com/add/NHLDucks
SportsGeekHQ.com 75

76. ARIZONA CAYOTES
Add on mobile snapchat.com/add/nhlcoyotes
SportsGeekHQ.com 76

77. BOSTON BRUINS
Add on mobile snapchat.com/add/bruinsnhl
SportsGeekHQ.com 77

78. BUFFALO SABRES
Add on mobile snapchat.com/add/buffalosabres
SportsGeekHQ.com 78

79. CALGARY FLAMES
No account
SportsGeekHQ.com 79

80. CAROLINA HURRICANES
Add on mobile snapchat.com/add/nhlcanes
SportsGeekHQ.com 80

81. CHICAGO BLACKHAWKS
Add on mobile snapchat.com/add/nhlblackhawks
SportsGeekHQ.com 81

82. COLORADO AVALANCHE
Add on mobile snapchat.com/add/avalanche
SportsGeekHQ.com 82

83. COLUMBUS BLUE JACKETS
Add on mobile snapchat.com/add/bluejacketsnhl
SportsGeekHQ.com 83

84. DALLAS STARS
Add on mobile snapchat.com/add/starsnhl
SportsGeekHQ.com 84

85. DETROIT RED WINGS
Add on mobile snapchat.com/add/officialdrw
SportsGeekHQ.com 85

86. EDMONTON OILERS
Add on mobile snapchat.com/add/nhloilers
SportsGeekHQ.com 86

87. FLORIDA PANTHERS
No account
SportsGeekHQ.com 87

88. LOS ANGELES KINGS
Add on mobile snapchat.com/add/lakingsnhl
SportsGeekHQ.com 88

89. MINNESOTA WILD
Add on mobile snapchat.com/add/minnesotawild
SportsGeekHQ.com 89

90. MONTREAL CANADIENS
Add on mobile snapchat.com/add/CanadiensMTL
SportsGeekHQ.com 90

91. NASHVILLE PREDATORS
Add on mobile snapchat.com/add/predsnhl
SportsGeekHQ.com 91

92. NEW JERSEY DEVILS
Add on mobile snapchat.com/add/devilsnj
SportsGeekHQ.com 92

93. NEW YORK ISLANDERS
Add on mobile snapchat.com/add/NYisles
SportsGeekHQ.com 93

94. NEW YORK RANGERS
Add on mobile snapchat.com/add/nyrangers
SportsGeekHQ.com 94

95. OTTAWA SENATORS
Add on mobile snapchat.com/add/NHLSenators
SportsGeekHQ.com 95

96. PHILADELPHIA FLYERS
Add on mobile snapchat.com/add/NHLFlyers
SportsGeekHQ.com 96

97. PITTSBURGH PENGUINS
Add on mobile snapchat.com/add/Penguins
SportsGeekHQ.com 97

98. SAN JOSE SHARKS
Add on mobile snapchat.com/add/SharksNHL
SportsGeekHQ.com 98

99. ST. LOUIS BLUES
Add on mobile snapchat.com/add/stlouisbluesnhl
SportsGeekHQ.com 99

100. TAMPA BAY LIGHTNING
Add on mobile snapchat.com/add/LightningNHL
SportsGeekHQ.com 100

101. TORONTO MAPLE LEAFS
Add on mobile snapchat.com/add/TMLSnaps
SportsGeekHQ.com 101

102. VANCOUVER CANUCKS
Add on mobile snapchat.com/add/vancanucks
SportsGeekHQ.com 102

103. WASHINGTON CAPITALS
Add on mobile snapchat.com/add/washcapitals
SportsGeekHQ.com 103

104. WINNIPEG JETS
Add on mobile snapchat.com/add/NHLJetsWPG
SportsGeekHQ.com 104

105. 105
snapchat.com/ads

106. DIGITAL HEALTH CHECK
Top reasons you need a Sports Geek Digital Health Check:
#1: Content over-serving your super fans
#2: Digital teams not driving commercial goals through content
#3: Same content pushed to ALL platforms
#4: Content not matched with data profile of fan base
#5: Digital resources are stretched
Learn more - http://sportsgeekhq.com/digitalhealthcheck
SportsGeekHQ.com 106

107. 107
SEATEurope.com

108. MLB
108
snapchat.com/add/mlb

109. ARIZONA DIAMONDBACKS
Add on mobile snapchat.com/add/dbacks
SportsGeekHQ.com 109

110. ATLANTA BRAVES
Add on mobile snapchat.com/add/braves
SportsGeekHQ.com 110

111. BALTIMORE ORIOLES
Add on mobile snapchat.com/add/orioles
SportsGeekHQ.com 111

112. BOSTON RED SOX
Add on mobile snapchat.com/add/redsox
SportsGeekHQ.com 112

113. CHICAGO CUBS
Add on mobile snapchat.com/add/cubs
SportsGeekHQ.com 113

114. CHICAGO WHITE SOX
Add on mobile snapchat.com/add/whitesox
SportsGeekHQ.com 114

115. CINCINNATI REDS
Add on mobile snapchat.com/add/snapreds
SportsGeekHQ.com 115

116. CLEVELAND INDIANS
Add on mobile snapchat.com/add/indians
SportsGeekHQ.com 116

117. COLORADO ROCKIES
Add on mobile snapchat.com/add/rockies
SportsGeekHQ.com 117

118. DETROIT TIGERS
Add on mobile snapchat.com/add/tigers
SportsGeekHQ.com 118

119. HOUSTON ASTROS
Add on mobile snapchat.com/add/astros
SportsGeekHQ.com 119

120. KANSAS CITY ROYALS
Add on mobile snapchat.com/add/royals
SportsGeekHQ.com 120

121. LOS ANGELES ANGELS
Add on mobile snapchat.com/add/angelsmlb
SportsGeekHQ.com 121

122. LOS ANGELES DODGERS
Add on mobile snapchat.com/add/dodgersmlb
SportsGeekHQ.com 122

123. MIAMI MARLINS
Add on mobile snapchat.com/add/marlinsmlb
SportsGeekHQ.com 123

124. MILWAUKEE BREWERS
Add on mobile snapchat.com/add/brewers
SportsGeekHQ.com 124

125. MINNESOTA TWINS
Add on mobile snapchat.com/add/twins
SportsGeekHQ.com 125

126. NEW YORK METS
Add on mobile snapchat.com/add/mets
SportsGeekHQ.com 126

127. NEW YORK YANKEES
Add on mobile snapchat.com/add/yankees
SportsGeekHQ.com 127

128. OAKLAND ATHLETICS
Add on mobile snapchat.com/add/athletics
SportsGeekHQ.com 128

129. PHILADELPHIA PHILLIES
Add on mobile snapchat.com/add/phillies
SportsGeekHQ.com 129

130. PITTSBURG PIRATES
Add on mobile snapchat.com/add/pirates
SportsGeekHQ.com 130

131. ST. LOUIS CARDINALS
Add on mobile snapchat.com/add/Cardinals
SportsGeekHQ.com 131

132. SAN DIEGO PADRES
Add on mobile snapchat.com/add/padres
SportsGeekHQ.com 132

133. SAN FRANCISCO GIANTS
Add on mobile snapchat.com/add/sfgiantsmlb
SportsGeekHQ.com 133

134. SEATTLE MARINERSSEATTLE MARINERS
Add on mobile snapchat.com/add/mariners
SportsGeekHQ.com 134

135. TAMPA BAY RAYS
Add on mobile snapchat.com/add/rays
SportsGeekHQ.com 135

136. TEXAS RANGERS
Add on mobile snapchat.com/add/rangersmlb
SportsGeekHQ.com 136

137. TORONTO BLUE JAYS
Add on mobile snapchat.com/add/bluejays
SportsGeekHQ.com 137

138. WASHINGTON NATIONALS
Add on mobile snapchat.com/add/nationals
SportsGeekHQ.com 138

139. Watch your fans in your stadiums,
everyone under 25 is snapchatting the game
seancallanan
139

140. Want to know how to use Snapchat?
Want to see how teams around the world are using Snapchat?
Check out this eBook from the Overtime Sports Marketing team.
How to use Snapchat #LIKEABOSS
SportsGeekHQ.com 140
Snapchat in Sport

141. 96%
SportsGeekHQ.com 141
sports teams in this report are on Snapchat
Snap this on Snapchat
credit seancallanan

142. MLS
142
snapchat.com/add/mls

143. CHICAGO FIRE
Add on mobile snapchat.com/add/chifiremls
SportsGeekHQ.com 143

144. COLORADO RAPIDS
Add on mobile snapchat.com/add/mlsrapids
SportsGeekHQ.com 144

145. COLUMBUS CREWS
Add on mobile snapchat.com/add/columbuscrewsc
SportsGeekHQ.com 145

146. D.C UNITED
Add on mobile snapchat.com/add/dcunited96
SportsGeekHQ.com 146

147. FC DALLAS
Add on mobile snapchat.com/add/fcdcofficial
SportsGeekHQ.com 147

148. HOUSTON DYNAMO
Add on mobile snapchat.com/add/houston.dynamo
SportsGeekHQ.com 148

149. LA GALAXY
Add on mobile snapchat.com/add/lagalaxy
SportsGeekHQ.com 149

150. MONTREAL IMPACT
Add on mobile snapchat.com/add/impactmontreal
SportsGeekHQ.com 150

151. NEW ENGLAND REVOLUTION
Add on mobile snapchat.com/add/nerevolution
SportsGeekHQ.com 151

152. NEW YORK CITY FC
Add on mobile snapchat.com/add/newyorkcityfc
SportsGeekHQ.com 152

153. NEW YORK RED BULLS
Add on mobile snapchat.com/add/redbullsnewyork
SportsGeekHQ.com 153

154. ORLANDO CITY SC
Add on mobile snapchat.com/add/orlandocity
SportsGeekHQ.com 154

155. PHILADELPHIA UNION
Add on mobile snapchat.com/add/philaunion
SportsGeekHQ.com 155

156. PORTLAND TIMBERS
Add on mobile snapchat.com/add/timbersfc
SportsGeekHQ.com 156

157. REAL SALT LAKE
Add on mobile snapchat.com/add/realsaltlake
SportsGeekHQ.com 157

158. SAN JOSE EARTHQUAKES
Add on mobile snapchat.com/add/sjearthquakes
SportsGeekHQ.com 158

159. SEATTLE SOUNDERS FC
Add on mobile snapchat.com/add/soundersfc
SportsGeekHQ.com 159

160. SPORTING KANSAS CITY
Add on mobile snapchat.com/add/sportingkc
SportsGeekHQ.com 160

161. TORONTO FC
Add on mobile snapchat.com/add/torontofc
SportsGeekHQ.com 161

162. VANCOUVER WHITECAPS FC
Add on mobile snapchat.com/add/whitecaps
SportsGeekHQ.com 162

163. Sports Geek Conclusion
Snapchat is a developing platform, what teams need to remember is how it is being
used by their fans. Most users use Snapchat to stay connected with friends via
Snapchat messages not via stories. The key is making your Snapchat story super
compelling, must watch content, if it isn't they won't. Developing your story telling skills
on Snapchat is critical to further develop FOMO and drive more fans to your digital
properties and stadiums. I expect sports to lead the way in innovative content on
Snapchat over the next few years.
The big unknown for Sports industry is how to drive more conversation around game
day as fans will be the best ambassadors on Snapchat. Snapchat doesn't have the RT
that Twitter does or the Share that Facebook does. It is a truly organic social network.
The easiest thing (and laziest in my opinion) is to treat Snapchat as a broadcast
platform. Simple techniques like asking for a screenshot or for fans to send in pictures
will enhance the experience for fans to build closer ties with younger fans that many
brands crave.
SportsGeekHQ.com 163
Add on mobile snapchat.com/add/seancallanan
Add on mobile snapchat.com/add/sportsgeekhq

164. About Sean Callanan
SportsGeekHQ.com 164
Add on mobile snapchat.com/add/seancallanan
Sean Callanan understands the sports digital landscape. Connecting sports, fans &
sponsors using technology is his mission. Sean works with clients in the NBA, AFL, NRL
& Cricket.
You can hear him interview the world’s leading sports executives on Sports Geek
Podcast with listeners around the world.
Sean lives & breathes sports digital you can find him on Twitter @SeanCallanan &
connect with him on LinkedIn and Facebook.
Want to chat how I can help? Please send me a snap or email me
Sean Callanan
seancallanan

165. About Sports Geek
Sports Geek offers you expertise in sports digital marketing to allow you to focus on your
core business.
Sports Geek will keep you up to date with the latest sports digital trends to build your
digital fan base & deliver terrific results for your sponsors.
Services we provide include:
● Content strategy & planning
● Ticketing & merchandise campaigns
● Developing commercial assets & campaigns for sponsors
● Education & training of staff, players & executive on sports digital
Our goal is to make your digital team absolute rockstars delivering great content for fans
and tremendous financial outcomes from your digital efforts.
For more go to SportsGeekHQ.com
SportsGeekHQ.com 165
Add on mobile snapchat.com/add/sportsgeekhq

166. Didn’t get the manual for Snapchat? There isn’t one!
This is the manual Snapchat never shipped.
Want to see how teams around the world are using Snapchat?
Check out this eBook from the team at Overtime Sports Marketing team.
How to use Snapchat #LIKEABOSS
SportsGeekHQ.com 166
Snapchat in Sport

167. Thanks for the assistance
We found these with the help of the following sites and articles:
http://disasterpresident.tumblr.com/post/97854481570/nhl-team-snapchat-accounts-masterlist
http://chrissniderdesign.com/blog/2015/09/30/nhl-teams-on-snapchat/
http://www.ibtimes.com/sports-snapchat-how-2015-became-year-nba-nfl-mlb-nhl-snapped-stories-millennials-2198630
http://www.snapchat.codes
http://jeffwmason.com/sports-teams-on-snapchat/snapchat-pro-teams/
http://wojdylosocialmedia.com/nba-basketball-team-names-on-snapchat/
http://promoovertime.com/why-should-clubs-use-snapchat/
http://snapchatsport.com/
https://www.garyvaynerchuk.com/the-snap-generation-a-guide-to-snapchats-history/
https://en.wikipedia.org/wiki/Snapchat
Create your Snapcode - http://blog.snapchat.com/post/118125076830/snapcodes
Did we miss one? Please let us know Snapcodes@sportsgeekhq.com
SportsGeekHQ.com 167