The document discusses facts about social media, specifically Facebook. It states that in 2010 Facebook became a larger source of traffic than Google. It also notes that 74% of consumers now use social networks to guide purchases and that the average Facebook user spends around 55 minutes per day on the site. Finally, it provides some additional statistics about Facebook users, including that the site has over 500 million users and the average user is connected to around 80 community pages.