Presentation slides from Splunk Discovery held in Köln on January 17th 2020.

1. © 2019 SPLUNK INC.
Turning Data Into
Business Outcomes
Mit der Splunk Plattform Daten in Mehrwert umwandeln
Patrick Hummel
Sales Engineer

2. During the course of this presentation, we may make forward‐looking statements
regarding future events or plans of the company. We caution you that such statements
reflect our current expectations and estimates based on factors currently known to us
and that actual events or results may differ materially. The forward-looking statements
made in the this presentation are being made as of the time and date of its live
presentation. If reviewed after its live presentation, it may not contain current or
accurate information. We do not assume any obligation to update
any forward‐looking statements made herein.
In addition, any information about our roadmap outlines our general product direction
and is subject to change at any time without notice. It is for informational purposes only,
and shall not be incorporated into any contract or other commitment. Splunk undertakes
no obligation either to develop the features or functionalities described or to include any
such feature or functionality in a future release.
Splunk, Splunk>, Turn Data Into Doing, The Engine for Machine Data, Splunk Cloud,
Splunk Light and SPL are trademarks and registered trademarks of Splunk Inc. in the
United States and other countries. All other brand names, product names, or
trademarks belong to their respective owners. © 2019 Splunk Inc. All rights reserved.
Forward-
Looking
Statements
© 2019 SPLUNK INC.

3. © 2019 SPLUNK INC.This Digital Evolution Is Changing
Everything
There’s an explosion of data beyond anything our world has experienced
IoT
3D PRINTING SMART
CITIES
CLOUD
DRONES
MACHINE
LEARNING
SELF-DRIVING EVERYTHING
AUTONOMOUS
EVERYTHING
DNA MAPPING AND
GENETIC MANIPULATION
SMART
PHONES
SMART
APPLIANCES
SMART
BUILDINGS

4. © 2019 SPLUNK INC.
Leading Organizations are Embracing
Digital Evolution
Transactions triggering
instant fraud alerts and
freezing suspicious
activities
Delivery drivers rerouted
based on real-time traffic
updates
Retailers providing
tailored experiences
based on customer
journeys
Data is driving instant business outcomes

5. © 2019 SPLUNK INC.
How do you turn data from
the evolving world into
meaningful business outcomes?

6. © 2019 SPLUNK INC.
The Traditional Approach to
Managing Complexity
Building relational, structured databases and heavy integrations
Never Change! (or face
never-ending integration
and MDM projects)
Hardened systems
and databases
Attempt to gather
all present and future
requirements

7. © 2019 SPLUNK INC.
But the Traditional Approach Can’t Adapt
to Digital Evolution
Machine data is messy
and unpredictable
Requires massive scale You don’t always know
which questions to ask
Your structured systems miss critical business outcomes

8. © 2019 SPLUNK INC.
Use Cases
Security Business AnalyticsDevOps/App Analytics IoTIT Operations
Splunk Delivers a Holistic Approach to
Turning Data Into Business Outcomes
Different people asking different questions on the same data, in real time
Machine Data
Storage
Silo 1
Storage
Silo 2
Networ
k Silo
Proxy
Silo
App
Silo
VMs
Silo
SCADA
Silo
AWS
Silo
Azure
Silo
APM
Silo
more
Silos
Servers
Silo
Data Sources
Splunkbase;
1600+ Free
Apps/add-ons
Splunk>
MINT
Splunk> Industrial Asset
Management
MQTT
Modular Input
Kepware
IDF to Metrics
Splunk>
App for Infrastructure
Splunk>
Stream
JMX
JAVA
Splunk>
DB Connect
Fast Time to Value
Premium Apps AI / Machine Learning
accelerators
SAME DATA, MULTIPLE USE CASES
Splunk Platform
(Cloud / On-prem)
DATA SOURCES CORRELATION
Data to Answers
Splunk>
Machine Learning Toolkit
Logs Wired DB Mobile IoT APIMetrics
Any volume
Any location
Any type
Automate
Collaborative incident response
• 3rd Party (ServiceNow, CMDB, SIEM…)
• Structured data
70%+↓ QA troubleshooting* 30%↓ Risk* 4%↑ supply chain
throughput **
25%+↓ power/facility***70% to 90%↓ MTTR*

9. © 2019 SPLUNK INC.
Splunk Supports All Different Use Cases
and Users
Starting in IT and security, but spanning across the organization
SPLUNK PLATFORM
SecurityIT Business
Users
DevelopersIoT

10. © 2019 SPLUNK INC.
150 million bags pass smoothly through luggage
carousels each year.
200MB free and fast wi-fi. No black spots.
Zero rogue networks.
$25M energy consumption savings each year.
• Queue Management
• Wi-Fi Network
• Energy Consumption
Dubai Airports
90 Million Passengers Annually.
95% Move Through Security in 5 Minutes or Less.

11. © 2019 SPLUNK INC.
Demo
Splunk Platform

12. © 2019 SPLUNK INC.
Introduction to Our Latest Technologies
SPLUNK PLATFORM
EXPANSIVE
DATA ACCESS
EMPOWER
MORE USERS
ACTIONABLE
OUTCOMES
Splunk Data
Stream
Processor
Splunk Data
Fabric Search
Splunk Mobile
and
Augmented
Reality
Splunk
Business
Flow
Splunk
Natural
Language
Platform
Splunk
Developer
Cloud
SecurityIT Business
Users
DevelopersIoT

13. © 2019 SPLUNK INC.
We Are All at Different Stages In Our
Digital Evolution
This is a journey from reactive to proactive to predictive to automated action
CLOUD
MONITORING
CONTAINER
MONITORING
SERVER & OS
MONITORING
INFRASTRUCTURE
TROUBLESHOOTING
VIRTUALIZATION
TROUBLESHOOTING
EVENT
MANAGEMENT
SERVICE
INSIGHT
APPLICATION
MONITORING &
TRIAGE
COMPLIANCE
FRAUD
DETECTION
AND
ANALYTICS
SECURITY
MONITORING
ADVANCED
THREAT
DETECTION
INSIDER THREAT
DETECTION
FORENSICS
INVESTIGATION
SECURITY
ORCHESTRATION
SECURITY
INCIDENT
RESPONSE
APPLICATION
RELEASE
ANALYTICS
APPLICATION
LIFECYCLE
ANALYTICS
DEV OPS
IT Ops
Security
Business
Analytics
IoT

14. © 2019 SPLUNK INC.
CLOUD
MONITORING
CONTAINER
MONITORING
SERVER & OS
MONITORING
INFRASTRUCTURE
TROUBLESHOOTING
VIRTUALIZATION
TROUBLESHOOTING
EVENT
MANAGEMENT
SERVICE
INSIGHT
APPLICATION
MONITORING &
TRIAGE
COMPLIANCE
FRAUD
DETECTION
AND
ANALYTICS
SECURITY
MONITORING
ADVANCED
THREAT
DETECTION
INSIDER THREAT
DETECTION
FORENSICS
INVESTIGATION
SECURITY
ORCHESTRATION
SECURITY
INCIDENT
RESPONSE
APPLICATION
RELEASE
ANALYTICS
APPLICATION
LIFECYCLE
ANALYTICS
DEV OPS
IT Ops
Security
Business
Analytics
IoT
How do you turn data from the evolving world into
MEANINGFUL BUSINESS OUTCOMES?

15. © 2019 SPLUNK INC.
.conf20
October 19–22
2020
Splunk
University
October 17–19
2020
Las Vegas,
NV
The Venetian Sands
Expo
4 Days of
Innovation
350
Education
Sessions
20 Hours of
Networking “Hands down the most
beneficial and attendee
focused conference
I have attended!”
— Michael Mills, Senior Consultant,
Booz Allen Hamilton
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16. © 2019 SPLUNK INC.
Splunk
User Group
Meeting
smooth start after 5PM
ROOM ALABASTER
2nd floor

17. Thank You
© 2019 SPLUNK INC.

18. © 2019 SPLUNK INC.
Agenda
Splunk Discovery
Köln
17. Januar 2020
09:00–10:30 Keynote und Demo – Die Data-to-Everything Plattform
10:30–11:00 Pause
Tech Track (Jupiter I+II) Business Track (Saturn I+II)
11:00–11:45
Mit der Splunk Plattform Daten in
Mehrwert umwandeln
ROI in Datenprojekten (in English)
11:45–12:30
Abenteuer bei Monitoring und
Troubleshooting
Kunden Use Cases
12:30–13:30 Mittagessen
13:30–14:15 Security Analytics Methoden Die Zukunft von Security Operations
14:15–15:00
Splunk Incident Response,
Orchestrierung und Automation
Die Zukunft von ITOA – von Monitoring zu
Observability
15:00–15:30 Pause
15:30–16:15 Kunden Use Case: TÜV Trust IT
16:15–17:00 Networking Drinks