How To Make sure that the Cloud expected benefits are real

1. © 2019 SPLUNK INC.© 2019 SPLUNK INC.
Splunk and Multicloud
Don’t let multiple clouds turn into a storm
HOW TO MAKE SURE THAT THE CLOUD EXPECTED BENEFITS ARE
REAL

2. © 2019 SPLUNK INC.
During the course of this presentation, we may make forward-looking statements regarding future events or
the expected performance of the company. We caution you that such statements reflect our current
expectations and estimates based on factors currently known to us and that actual events or results could
differ materially. For important factors that may cause actual results to differ from those contained in our
forward-looking statements, please review our filings with the SEC.
The forward-looking statements made in this presentation are being made as of the time and date of its live
presentation. If reviewed after its live presentation, this presentation may not contain current or accurate
information. We do not assume any obligation to update any forward-looking statements we may make. In
addition, any information about our roadmap outlines our general product direction and is subject to change
at any time without notice. It is for informational purposes only and shall not be incorporated into any contract
or other commitment. Splunk undertakes no obligation either to develop the features or functionality
described or to include any such feature or functionality in a future release.
Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data, Splunk Cloud, Splunk Light and SPL are trademarks and registered trademarks of Splunk Inc. in
the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2019 Splunk Inc. All rights reserved.
Forward-Looking Statements

3. © 2019 SPLUNK INC.
▶ Expected benefits:
• Speed of business
• Global scale
• Reduce costs
▶ Associated challenges:
• Are my applications running as expected?
• Is my data secure?
• Are my cloud costs under control?
• Do I have a global visibility? On-prem and in
the cloud(s)?
Cloud Benefits and Challenges
The lack of comparative visibility among clouds can also lead to
blind spots

4. © 2019 SPLUNK INC.
► Multi Cloud:
• Parallel use of
multiple Cloud
Infrastructures
• Like: pick and
choose the best from
AWS, Azure, and the
likes
► Hybrid Cloud
• Extend (on-prem)
private Cloud with
other IaaS provider
Multi Cloud / Hybrid Cloud
81%
of 1000+ employees enterprises
have a multi-cloud strategy
Source: RightScale2018 State of Cloud Report
Cloud evolutions
IaaS
PaaS
SaaS

5. © 2019 SPLUNK INC.
Challenges
Business Intelligence
Legacy systems
Frontend CDN
and Webserver
Storage
Security
? Orchestration
Back Nodes

6. © 2019 SPLUNK INC.
Challenge 1: Lack of Visibility
NSG
Service Fabric Inside VM:
Logs/metrics
Batch accounts
Virtual Machines
Web sites
IoT hubs
Inside AMI:
Logs/metrics
EC2
S3
ECS
Lambda
Route 53
VPC Flow
Cloud trail
PUBLIC CLOUD
Network
Physical Servers
PowerCoolingBuilding
Remote sites
Security
Storage
DR ArchiveBackup
Dev/
PreProd
ON PREM
VMs & Containers
Logic App
SAAS IAAS
VMs &
Containers
Security teamDev teamOperations team Dev team 2
Logs Wired DB Mobile IoT APIMetrics
▶ Too many tools (siloed troubleshooting, long MTTR, operational inefficiencies…)
▶ No overall visibility (performance, incident investigation…)
? ?
?
?
?

7. © 2019 SPLUNK INC.
Challenge 2: Cost Control
NSG
Service Fabric Inside VM:
Logs/metrics
Batch accounts
Virtual Machines
Web sites
IoT hubs
Inside AMI:
Logs/metrics
EC2
S3
ECS
Lambda
Route 53
VPC Flow
Cloud trail
PUBLIC CLOUD
Network
Physical Servers
PowerCoolingBuilding
Remote sites
Security
Storage
DR ArchiveBackup
Dev/
PreProd
ON PREM
VMs & Containers
Logic App
SAAS IAAS
VMs &
Containers
Security teamDev teamOperations team Dev team 2
Logs Wired DB Mobile IoT APIMetrics
▶ Staff inefficiencies and fatigue
▶ Hidden unused services
▶ Cloud infrastructure overspendings

8. © 2019 SPLUNK INC.
Challenge 3: Cloud Sizing / Vendor Lock In
NSG
Service Fabric Inside VM:
Logs/metrics
Batch accounts
Virtual Machines
Web sites
IoT hubs
Inside AMI:
Logs/metrics
EC2
S3
ECS
Lambda
Route 53
VPC Flow
Cloud trail
PUBLIC CLOUD
Network
Physical Servers
PowerCoolingBuilding
Remote sites
Security
Storage
DR ArchiveBackup
Dev/
PreProd
ON PREM
VMs & Containers
Logic App
SAAS IAAS
VMs &
Containers
Security teamDev teamOperations team Dev team 2
Logs Wired DB Mobile IoT APIMetrics
▶ Move workloads from cloud to cloud
▶ Monitor performance
▶ Plan resources and facilitate migration based on historical
trends
CPU STOR. MEM

9. © 2019 SPLUNK INC.
Challenge 4: Consistent Security/Shadow IT
NSG
Service
Fabric Inside VM:
Logs/metrics
Batch accounts
Virtual Machines
Web sites
IoT hubs
Inside AMI:
Logs/metrics
EC2
S3
ECS
Lambda
Route 53
VPC Flow
Cloud trail
PUBLIC CLOUD
Network
Physical Servers
PowerCoolingBuilding
Remote sites
Security
Storage
DR ArchiveBackup
Dev/
PreProd
ON PREM
VMs & Containers
Logic App
SAAS IAAS
VMs &
Containers
Security teamDev teamOperations team Dev team 2
Logs Wired DB Mobile IoT APIMetrics
▶ Guarantee compliance and security in any location
▶ Shadow IT visibility

10. © 2019 SPLUNK INC.
► We know what
questions we have
today
► We might know what
questions we have in
2 weeks time
► We don‘t know what
question we might
have in a few months
Challenge X

11. © 2019 SPLUNK INC.
Cloud + Splunk = 3
Have a hybrid cloud solution made up multiple clouds, and yet still have
a mainframe? Splunk can provide a consolidated view of all those
different environments.

12. © 2019 SPLUNK INC.
Any Question, Any Data, In Real Time.
Open Ecosystem Hybrid Artificial
Intelligence
Single Platform,
Many Lenses
Performance
at Scale

13. © 2019 SPLUNK INC.
Splunk’s use cases in Cloud? Lots of them!
One Consolidated
Solution
Manage Hybrid
Infrastructure
Cost, Capacity and
Resource Management
Cloud Migration
Splunk takes the place of
the multitude of monitoring
tools because sometimes
one is better than many.
Hybrid infrastructure
creates a complex
monitoring environment.
Legacy tools can't keep
up. Splunk can.
Understand how your
resources are performing
– and how many are
being used – then
optimize utilization and
billing.
Get visibility at all stages
of the migration process
– whether before, during
or long after.
What questions will there be in 2-3 weeks /
months from now?

14. © 2019 SPLUNK INC.
Splunk > Using add-ons
NSG
Service Fabric
Inside VM:
Logs/metrics
Batch accounts
Virtual Machines
Web sites
IoT hubs
Inside AMI:
Logs/metrics
EC2
S3
ECS
Lambda
Route 53
VPC Flow
Cloud trail
PUBLIC
CLOUD
Network
PhysicalServers
PowerCoolingBuilding
Remote sites
Security
Storage
DR ArchiveBackup
Dev/
PreProd
ON PREM
VMs &
Containers
Logic App
SAA
S
IAA
S
VMs &
Containers
Security
team
Dev
team
Operations
team
Dev team
2
▶ Leverage add-ons from Splunk to collect data
faster
• AWS Addon collects from AWS CloudTrail,
Config, Cloudwatch, S3 and many others.
• MS Cloud Services addon collect from Azure
Service Management & Storage API as well as
Office 365 Management activity & Service
Communication API
• GCP Addon collects events, logs, performance
metrics and billing data from Google Cloud
Platform API
Visualize > Analyze > Alert
Splunk>
Machine Learning Toolkit
SAME DATA, MULTIPLE USE CASES
DATA SOURCES CORRELATION
Splunk Platform
(SaaS / On-prem)
Global
visibility on
any machine
data
Apps/add-
ons= faster
time to value
One platform to monitor, analyze, troubleshoot all your deployments

15. © 2019 SPLUNK INC.
Splunk > Migration & Cost control
NSG
Service Fabric
Inside VM:
Logs/metrics
Batch accounts
Virtual Machines
Web sites
IoT hubs
Inside AMI:
Logs/metrics
EC2
S3
ECS
Lambda
Route 53
VPC Flow
Cloud trail
PUBLIC
CLOUD
Network
PhysicalServers
PowerCoolingBuilding
Remote sites
Security
Storage
DR ArchiveBackup
Dev/
PreProd
ON PREM
VMs &
Containers
Logic App
SAA
S
IAA
S
VMs &
Containers
Security
team
Dev
team
Operations
team
Dev team
2
1500+ Free
Apps = faster
time to value
Visualize > Analyze > Alert
Splunk>
Machine Learning Toolkit
SAME DATA, MULTIPLE USE CASES
DATA SOURCES CORRELATION
Splunk Platform
(SaaS / On-prem)
Global
visibility on
any machine
data
Analyze resources based
on historical trends
Migrate
Plan resources
and cost
Measure performance,
usage & cost
Track unused resources

16. © 2019 SPLUNK INC.
Splunk > Global Visibility & Security
NSG
Service Fabric
Inside VM:
Logs/metrics
Batch accounts
Virtual Machines
Web sites
IoT hubs
Inside AMI:
Logs/metrics
EC2
S3
ECS
Lambda
Route 53
VPC Flow
Cloud trail
PUBLIC
CLOUD
Network
PhysicalServers
PowerCoolingBuilding
Remote sites
Security
Storage
DR ArchiveBackup
Dev/
PreProd
ON PREM
VMs &
Containers
Logic App
SAA
S
IAA
S
VMs &
Containers
Security
team
Dev
team
Operations
team
Dev team
2
Visualize > Analyze > Alert
Splunk>
Machine Learning Toolkit
SAME DATA, MULTIPLE USE CASES
DATA SOURCES CORRELATION
Splunk Platform
(SaaS / On-prem)

17. © 2019 SPLUNK INC.
▶ Expected benefits:
• Speed of business
• Global scale
• Reduce costs
▶ Associated challenges:
• Are my applications running as expected?
• Is my data secure?
• Are my cloud costs under control?
• Do I have a global visibility? On-prem and
in the cloud(s)?
Cloud Benefits and Challenges with Splunk
Global visibility in multi-cloud environments
✓
✓
✓
✓

18. © 2019 SPLUNK INC.
Example: Entrust
Datacard
Cloud Native Monitoring with Splunk

19. © 2019 SPLUNK INC.
https://conf.splunk.com

20. © 2019 SPLUNK INC.
Copyright Entrust Datacard 21
INTELLITRUST OFFERING
PURPOSE-BUILT SaaS PRODUCT
AWS public cloud
Agile development
Multi-tenant, multi-tier
SaaS BUSINESS MODEL
Trial capabilities, easy onboarding
Frictionless user experiences
Flexible & dynamic — subscription pricing
- Per User
- Per Transaction
REPUTATION FOR SECURITY & IDENTITY
Security & identity in our DNA
Leverage learnings of IDG
High-assurance use cases
Enterprise complexity

21. © 2019 SPLUNK INC.
Creating a Unified Data Platform
Architecture, DevOps toolchain
Metrics
Logs
Traces
Servers
On-Premise
Public Cloud
Applications
Networks
Databases
Internet of
Things
Security/
Lock
DevOps/
Application
Deployment
Developers IT/Ops Business
Adaptive
Response
Operations
Center

22. © 2019 SPLUNK INC.

23. © 2019 SPLUNK INC.

24. © 2019 SPLUNK INC.

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26. © 2019 SPLUNK INC.
Questions?

27. © 2019 SPLUNK INC.
Thank you

28. © 2019 SPLUNK INC.
▶ Splunk can search Indexers (and
even Hadoop)
• On Prem
• Splunk Cloud
• Hosted on Azure
• Hosted on AWS
• Hosted on GCP
• Hosted on XYZ
▶ From a central point
▶ transparently
One last word: Hybrid Search
© 2019 SPLUNK INC.
Splunk Cloud Available Worldwide