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First Look at Apple Search Ads Benchmarks by SearchAdsHQ
- 8. CPT CPA CPI
TTR CVR IR
(cost per tap) (cost per acquisi/on) (cost per install)
(tap-through rate) (conversion rate) (install /open/ rate)
- 17. CPT CPA CPI
TTR CVR IR
(cost per tap) (cost per acquisi/on) (cost per install)
(tap-through rate) (conversion rate) (install /open/ rate)
- 20. $2.74CPI with Facebook Ads in the US,
according to AdEspresso
$3.04CPI with Apple Search Ads in the US,
according to AdEspresso
- 21. Set up the right structure
Op=mize app page conversions
Get rid of keywords with nega=ve ROI
Bid up key audience segments
etc.
How to pay less?