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French Sole Shoes New York Press Kit
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SocialMediaProgress Twitter:@FrenchSoleNYGrowthfrom 285to356followers. KeyfollowersincludeLiz&Chanelle(109Kfollowers),JoshMcBride (25.9Kfollowers,entertainmenthost),andKimmieSmith(stylist). Facebook:/frenchsolefsnyNumbershavegrownfrom 1,216 to1,505Likesincludingdaily“likes”ofother’spages,comments andsocialengaging. Instagram:@french_soleNumbershavegrownfrom
213to 783followers.Wehavesecuredkeyblogsandinfluencersincluding, “CurvyandCurrent(alsoprivatelabelbuyerforLord&Taylor),LizBlack (whowroteRefinery29piece),andstylist”LRL”(LaurenRaeLevy).
3.
InTheHamptons FrenchSolesIn-storePressEventInWatermill Over1MillionFollowers AcrossSocialMedia SonjaMorgan RHONYinTheHamptons
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SonjaMorgan wearingFrenchSoleonRealHousewivesofNewYork OVER70MILLION SUBSCRIBERS
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48,500UVM SonjaMorgan
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12,000UVM,10.7kInstagram Followers
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4,712,731UVM 11,000UVM WithMother’sDaycomingupit’salwysastruggletofindtheperfectgift forthewomeninyourlife,whetheritsyourmother,grandmother,ormother-in-law. Lookingforperfectgiftthatwillshowyourleadingladythatyouloveher. You’reinluck!TheperfectwaytoputasmileontheirfaceistobuythemFrenchSoleShoes. FrenchSoleisnotoriousforhavingcelebrityclients.Suchcelebritiesinclude: TheJanesLife,BlakeLively,ClaudiSchiffer,TheDutchessofCambridge,KateMoss,etc. FrenchSole’sFlagshipstorecnbefoundonlexingtonavenueinNewYorkCity
8.
25,000UVM 16,000Circulation
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25,000UVM 16,000Circulation
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599,971UVM 17,917Circulation FootwearNews
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Everysummer,theHamptonskeepgettinghotterandthissummerisnoexception.Ifyouarelookingforafun venuewhereyoucangetpampered,unwindbythepool,andenjoygreatactivations,theneAichGHamptons HouseinEastHamptonisyourgo-tospot.Startingthisweekend,thehousewillbehostinganumberofdifferentcuratedexperiences includeingaYoga&BrunchserieswithWorkfromOm,aGirl’sNightOutwithHeadsMusicandBravo’sAshleeWhite,andaPool- sidePop-uphostedbyE!Network’sDinaDeleasa“DishItGirl,”whowillbemakingdeliciousrecipeswithbarkTHINS.FrenchSole, TanagerTanagerPrivateAestheticsandWolffBehrwillalsobehostingengaging,poolsideevents.HeatherGrabin,FounderofAichGshared thather“teamisreallyexcitedaboutbringingthismonth-longseriesofexperiencestoeveryoneintheHamptons.” MOGUL 7MillionUVM
12.
NEW HAMPTON’S SUMMERTVSERIES OVER70MILLION SUBSCRIBERS 3-6MonthAirtime INTV &MOVIES Moviedebuting2017 ForeverMyGirl USEDINOVER 10MOVIESCENES
13.
DISTRIBUTEDINOVER 250LOCATIONSINNYC 10,000Circulation
14.
TheDukeandDuchessofCambridgehadthemostfantastictrip toCanadalastmonth,andtheentireworldtooknotice.Asusual, KateMiddleton’straveloutfitshadeveryonetakingnotesonhow tolookladylikeinanysituation(includingachildren’spartywith PrinceGeorgeandPrincessCharloteeandsailing!) Shewentfromsuperformal,withhertypicalcoatdressandhat combo,tosupercasual,dressingdowninananorakandjeanscombo,tosupercasual,dressingdowninananorakandjeans andsneakers.Butitwasherreliablepreppylooksthatyou’ll wanttocopy,includingthisone,wheresheworethesimplest whiteblazer,blackpantsandchic,low-heeledloafers.Theblock heelisasecretweaponofKate’s;she’sabletowalkcomfortably inthemandcombinestyleandcomfort.Hereare13blockheels youcanrocktolookjustassmartlysophisticatedasHerRoyal Highness.Highness. 6,698,000UVM 5.FrenchSoleTranceBlockHeel($185):Ifyouneedsuperpractical andpreppyshoesliketheDuchess,tryaalowblockheelinapretty truquoiselikethese.Youcanwearthemwitheverythingfromherexact outfitabovetoagrayworksuit.
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13,000UVM70,000UVM 40,000Circulation
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36,693,647UVM 2,203,610Circulation
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8,000UVM ShopLocalNYC NewYorkCityboastssomeofthebestshoppingintheentireworld.Hometo theoriginalMacy’sinHeraldSquareandtheluxuryboutiquesof5thAvenue,local shopsoftengetlostinthemix.ThisSaturdayis“SmallBusinessSaturday,”which isagreatopportunitytoexploreprivatelyownedstoresthatreekofcharacter. Shoppinglocalisagreatwaytosupportyourlocaleconomyandfindunique giftsforyourfriendsandfamily.Checkoutsomeofmyfavoritesmallbusinessesgiftsforyourfriendsandfamily.Checkoutsomeofmyfavoritesmallbusinesses inNewYork. 3.FrenchSole,UpperEastSide DespiteitsEuropeanname,FrenchSoleisoneofNewYork’smostfabulous localshoestores.WiththreelocationontheUpperEastSide,FrenchSoleis intheheartofoneofManhattan’smostcovetedshoppingdestinations.A citygirlneedscomfortablewalkingshoes,andFrenchSole’smodernballet flatscombinefashionandfunction.Madewithhigh-qualtiymaterialslikesoft italiancalfskinandSpanishkidskin,there’sapairforeverystyle. ForthebusyMomswhoareoh-so-over-heels,theonlyplacetogetherballetflatsisFrench Sole.Withover500balletflatstochooseinavarietyofcolors,materials,andsizes,itsno wondertheyare“TheQueenoftheflatssince1983.”We’veseentheimitatorscomeandgo, butonlyFrenchSolemakestheirshoesinexclusivepartsofSpain,France,andItaly.The UpperEastSidebringsincelebritiessuchasKatieCouric,BarbaraWalters,andourpersonal favorite,socialiteOliviaPalmero.
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60,000Circulation
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253,253UVM
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50,000UVM 343,630UVM
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VoguePatternsFall2016Lookbook 63,000Circulation
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ComfiestFrenchSoleheelsandEasylayering essentialsfortheSeason! FindinggreatshoesisanamazingfeelingforusMoms!!! Butdiscoveringonethatlooksgoodandfeelsevenbetter-it'salmostlike'walking intheclouds'kindoffeel,right!From officetohometorunningerrandtoshuttlingbetween yourkidsactivitiestocityruns,weliketoinvestinshoesthataremegacomfortable,chic&stylish! That’swhywehavetotalkaboutthesuperstylishFrenchsoleshoesthatwetried!NomoreachyThat’swhywehavetotalkaboutthesuperstylishFrenchsoleshoesthatwetried!Nomoreachy feetandblisters!Fabulouslystyledandblissfullycomfy! ThisFrenchsolebeautyhasbeenthe“goto”pairofheelsforallthosebusydays! Unlessyouhavemoneytoburn,red-eyesareagreatwaytosaveonanextradayofahotelcosts.Theyalso giveyouafulldaytohitthepavementrunning.Iusuallycan'tstandtakingred-eyes,butIfoundmyself takingonelastweekfrom VancouvertoNewYorkCity. Thenormaldaytimeflightwouldtakeapproximately5.5to7.5hoursdependinguponlayovers--thisamaz- ingred-eyetookaquick4.5hoursduetothetailwind.4.5hourswasenoughtimetoindulgeinonemovie (Joy),ameal(thankyouCathayPacific)and1.5hoursof"rest." WhenIarrivedatJFK,Ifoundmyselfgrabbingsomeshut-eyeastheLuxuryRidedriverweavedthroughthe alreadythickManhattantraffic.Asmyeyesopenedslightlytotakeinthesharpmorninglight,Ithoughtto myself--withoutupgradingtofirstclassorbusinessclass,howcanonegofrom
economytoengagement withoutbeingatotallyzombie?Here'smylisttohelptakeyoufrom theairplanetotheassemblywithno longlayover. Flatshoes:Goingthroughtheairportsecurity,it'salwaysahitormisswhenitcomestakingoffyourshoes.Flatshoes:Goingthroughtheairportsecurity,it'salwaysahitormisswhenitcomestakingoffyourshoes. TrytheseFS/NYclassicTequillaflatswithascallopedtop-line,pointed-toe,rubbersoleandcushionedfoot bed.Takingthem offmidflightisabreezeaswellasputtingthem backonwhenyouland.MadeinSpain, thepolishedlookisprofessionalforyournextmeeting. Co-AuthoredwithElenaMurzello,AuthorofTheLoveList 675,718UVM40,000UVM
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There’saballetslippertotickleeveryone’sfancyinFrenchSoleNewYork’sSpring 2017Collection. MadefromBrazilianandSpanishleather,thedesignsareinlinewiththeoriginofthe material,showingvibrantinfluencesincolorandhandiwork. ThebrandgoesdeepontextureaddingchunkyandcolorfulfloralembroiderytoballetThebrandgoesdeepontextureaddingchunkyandcolorfulfloralembroiderytoballet slippersandwithtoeornamentsdecoratedwithmosaic-inspiredtreatments.Tropical punchesofpinkandturquoisesuedemakeastatementallontheirown. Scallpededgesaddaspringtimetouchtoflatsandpumpswithblockheelsthatflare. Silvergrommetsarepepperedthroughoutarangeoftwo-pieceflatsandserveafunc- tionalpurposeonstrappymetaliicsilverandgoldflats. Seasonalfavorites,likecutouts,mesh,exaggeratedperforations,patentcaptoesand basketweavesroundouttherestofthecollection. 1,487,126UVM 17,904UVM
24.
Unlessyouhavemoneytoburn,red-eyesareagreatwaytosaveonanextradayofhotelcosts.eyalso giveyouafulldaytohitthepavementrunning.Iusuallycan’tstandtakingred-eyes,butIfoundmyself takingonelastweekfromVancouvertoNewYorkCity.eNormaldaytime ightwouldtakeapproxi- mately5.5to7.5hoursdependinguponlayovers-thisamazingred-eyetookaquick4.5hoursduetotail wind.4-5hourswasenoughtimetoindulgeinonemovie(Joy),ameal(thankyouCathayPacic)and 1.5hoursof“rest.”WhenIarrivedatJFK,Ifoundmyselfgrabbingsomeshut-eyeastheLuxuryRide driverweavedthroughthealreadythickManhattantraffic.AsmyeyesopenedslightlytotakeinthesharpdriverweavedthroughthealreadythickManhattantraffic.Asmyeyesopenedslightlytotakeinthesharp morninglight,Ithoughttomyself-withoutupgradingto rstorbusinessclass,howcanonegofrom economytoengagementwithoutbeingatotalzombie?Here’smylisttohelptakeyoufromtheairplaneto theassemblywithnolonglayover. 1.Non-Caffeinatedtea:Don’tgetmewrong-I’mallforcaffeinateddrinks.Infact,it’smochasandblack teathataremystaple.Butforunwinding,Iprefersomethingthatismoresoothing.TeaseTeahasgreat non-caffeinatedoptionsofMidnightMintandGoldenSlumbersuseaperfectmixofrooibos,rose,ginger, sunower,spearmint,chocolateandcalendula. 2.FlatShoes:Goingthroughtheairportsecurity,it’salwaysahitormisswhenitcomestotakingoff yourshoes.TrytheseFS/NYclassicTequillaFlatswithascallopedtop-line,pointed-toe,arubbersole andcushionedfootbed.Takingthemoffmid
ightisabreezeaswellasputtingthembackonwhen youland.MadeinSpain,thepolishedlookisprofessionalforyournextmeeting. New Yorkisahavenforshoppers,withwomen flocking from alloverthe world to flash their creditcardsandstockuponexclusiveproduct. With classic departmentstores like Bergdorf Goodman,localdesignerslikeCarolinaHerrera andAlexanderWang,anduniqueboutiques,in- cludingJeffreyNew York,it’seasytoseewhy. InfluencedInfluencedbythegreatCarrieBradshaw,visitors toNYC areunabashedlylookingforlabels(and love). Withthatinmind,MeganHess,theSexandthe Citybookcoverartistandfashionillustrator,has piecedtogetheranillustratedbook,New York: ThroughaFashionEye.Selectingthebestin stores,hotels,restaurants and activities,this guide forfashion lovers features herstylish sketchesthroughout. TheThebookboasts200pagesofsuggestions,so fashionistas who are shorton time may find themselvesconfusedaboutwheretostart.But nottoworry!Belowisanexampleofaperfect24 hoursspentinthecity,asillustrated(andsug- gested)byHess. 9am TimeTimetocaffeinate!OneofHess’favoritecoffee spotsinthecityisLittleCollins,acafécreated byAustralian expatLeon Unglik.Don’tworry, youcanavoidtheVegemiteontoastifit’snot quiteyourthing;Hessrecommendstheavocado toastandBirchermuesli. 10am WeWeknow you’reherefortheshopping,butwhy notcheckoutsomeculture,whileyou’restillfree ofshoppingbags?Beatthecrowdsbygoingfor anearlyvisittotheGuggenheim Museum on FifthAvenue,forsomecreativeinspiration. 11am HaveHaveyourpurseattheready,becauseyou’re hittingthestores.OnyourwaytowardsMidtown, stopbyFivestory,aboutiquedepartmentstore with a Hess-recommended personalshopping service.Theyalsohaveashoegardenthatisa must-visit. OnceOnceyou’vehadyourfillofNarcisoRodriguez andJasonWu,decidewhetheryou’reaheels girlora flats girl.Forthe former,make like CarrieandvisitJimmyChoo.Otherwise,con- siderastopatFrenchSole,abrandbelovedby OliviaPalermoandCindyCrawford.Awordfrom thewise(alsoknownasHess):“Ifyoucan’tfind thetheperfectpair,theiroutletstoreisacrossthe street!” 12:30pm You’veearnedabreakandsomelunch,butyou alsowanttostayinfashiondreamland.Theso- lution?EatatBG byBergdorfGoodman,thede- partmentstore’sin-houserestaurant.Thereare viewsofCentralParkandanAliceinWonder- landtheme.Asforfood?“TheGotham Saladon the lunch menu is a specialty,”recommends Hess. 20,000UVM 22,976,936UVM
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LaurenRaeLevy, LRLGroup,Styling&FashionConsulting 2,000UVM 5,703Instagram followers
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9,000UVM
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OKONLINE 85,000UVM
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30,000Circulation
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166,670Circulation
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357,781Circulation
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135,839UVM
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60,000UVM
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343,630UVM118,000UVM
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343,630UVM
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www.FrenchSoleShoes.com ForPress&BookingContactHeatherat: Heather@AichG.com FOLLOW US ONSOCIALMEDIA facebook.com/FrenchSoleFSNY @ FrenchSoleNY @
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