Get a monthly summary of everything good in geek by subscribing to the Sphere Trending iQ Publication - GEEK REPORT!

1. An ‘iQ’ report on
everything good
in geek!
geek report – issue 1 - 2011

2. welcome to the „ geek report‟
here‟s the low-down...
Each month we read, attend, test & analyze all the new-news & events in geek. (Look for
special issues from SxSW, CES, Blogher & more!) Then, we feature the best of the best in the
following categories, share our summary of each & include links to great research to read,
videos to watch & creative experiences to download or try for yourself.
category: category: category:
tech mobile apps
a round up of the what‟s new in mobile who‟s the new app on
gadgets, gizmos & commerce, location- the block, what does it
creative new „gotta based tech & all good do, where does it work &
have it!‟ toys. things on-the-go. should I download it?
what’s the ‘geek index’??
We rank our finds on a sliding scale
category: category: based on „geekology‟:
geek report
social media digital 10 = „super geek‟ – cutting edge,
new & somewhat unproven, but it‟s
making waves in the tech world.
buzz-worthy relevant news, trends &
5 = „general geek‟ – early adopters
campaigns, user stats on the digital are pros, but now it‟s time for
statistics, creative consumer & their digital everyone to be on the bandwagon.
concepts, engagement lifestyle.
1 = „remedial geek‟ – an update or
techniques & fun!
new twist on a concept that‟s been
©2011 Sphere Trending, LLC around the block a few times.

3. category:
apps
found on:
simplyzesty.com
geek index: 9
Is this the QR code killer??
Without the need to scan or take a picture
of a code, Blippar uses augmented reality
geek report
to bring information to life. Using the
Blippar app to recognize (without
scanning!) brands, logos, icons & signs, this
Tesco campaign (watch video to see
more) allowed smartphone & tablet users
to access store information or download
daily recipes.
WATCH VIDEO: http://youtu.be/iXNp7ZHX7pI EXACT TARGET
SOURCE:
©2011 Sphere Trending, LLC

4. category:
mobile
found on:
storify.com
geek index: 6
Because... not everyone‟s a geek
Not everyone needs – or wants – to be a techie.
So, what can you create for this market? Check
out this smart piece of work:
geek report
Threedom is a downloadable interface for
Android phones that is “the first simple interface
built to allow anyone to easily use a touchscreen
mobile”. Threedom features a simple design with
just three large buttons for easy navigation
through contacts, texts, music, photos & more.
Link:
http://storify.com/michaelrose/ribot-launch-threedom-the-three-button-phone
SOURCE: EXACT TARGET
©2011 Sphere Trending, LLC

5. category:
social media
found on:
brandchannel.com
geek index: 7
As a major sponsor of The X
Factor on FOX, it's in Pepsi's
interest to engage fans in the
series. Pepsi Pulse & Pepsi
Sound Off combine
TRY IT: http://www.pepsipulse.com/
gamification & social TV to
enhance the viewing
experience.
Pepsi Pulse digitally visualizes
conversations about The X
Factor such as checkmarks with
the text "3 people agree with
Simon" or a mass of hearts with
geek report
the text "25 people love X
Factor." Roll over the hearts or
checkmarks & tweets pop up.
Pepsi Sound Off, a Twitter-based
platform, lets fans connect
during the show via gaming with
viewers posting comments in a
TRY IT: http://www.pepsisoundoff.com/#!/PepsiSoundOff stream & organizing streams by
SOURCE: EXACT TARGET
©2011 Sphere Trending, LLC
popular hashtags.

6. category:
social media
found on:
mashable.com
geek index: 5
We all know Facebook still is the
geek report
dominant social site, which is why we
only give this infographic a geek rating
of 5. What is interesting to know? The
top brands & people‟s feelings about
facebook. Could these „random stats‟
be the reason some people are leaving
or switching to Google+ ? Stay tuned...
Link:
SOURCE: EXACT TARGET
©2011 Sphere Trending, LLC http://mashable.com/2011/10/21/facebook-infographic/

7. category:
tech
found on:
techcrunch.com
geek index: 8
This is one of those things
you wish you invented...
Did you know that 90% of Nest is simple, beautiful & The Learning Thermostat
programmable thermostats are never smart. Red for heat, blue for
programmed? Tony Fadell, the man cool, a leaf for energy savings We gave this uber-cool invention
who oversaw 18 generations of the all on a „jewel‟ like design. It an 8, mostly due to the $249
iPod, announced the first product of his learns from your cues, when price tag creating a barrier of
stealth startup Nest Labs Tuesday: a you raise or lower the heat & entry into the market. Some
sexy, world-saving … thermostat. can be controlled when you‟re might argue this is more a work
away from home through any of design versus technology. We
Watch the video: internet connected device. beg to differ – it‟s both.
http://youtu.be/QCJ1PnVlzIE
geek report
SOURCE: EXACT TARGET
©2011 Sphere Trending, LLC

8. category:
digital
found on:
adage.com
geek index: 3
This research is just one of
the reasons we‟ve always
called this generation
“digital-from-birth”
Half of kids under 8 (& 40% of
While it‟s not that
2- to 4-year-olds) have access surprising, what is critical is a
to a smartphone, iPad or company‟s ability to respond
some other mobile media to, design, create & market
device. Ten percent use these products & services to this
devices daily for an average group. (Check out APPmates at
left)
of 43 minutes.
And... who hasn‟t
With all the new
geek report
laughed, but been a little
technologies, however, TV is worried, about this video of a
still king. Seventy-four percent toddler trying to read a real
of the media consumption of magazine like an iPad??
kids under 8 still consists of the Disney APPmates partners a line of
big screen, not the little one toys with the interactivity of the iPad
exp&ing the market for kids tech
Link: experiences. Want it? It‟s already for
http://adage.com/article/adagestat/statistics-
children-s-media-habits-show-tv-king/230623/ sale at Amazon.com!
©2011 Sphere Trending, LLC

9. want your own copy of
the geek report?
contact our geekologist:
mandi mankvitz
mmankvitz@spheretrending.com
www.spheretrending.com

10. thank you!
The information contained in this document is provided for demonstration & internal research purposes only, to give dimension
and meaning to the trends. Any reproduction of this information is a direct violation of the Federal Copyright Law. This
includes, but is not limited to, color copying, color printing, photocopying or faxing, as well as email distribution of all
content, photographs & images, or posting on the Internet. Please be careful to not copy the designs, trademarks or intellectual
properties of others reported within these pages, as this may result in your being sued or prosecuted by the owner of that content.
©2011 Sphere Trending LLC