1) Avengers: Age of Ultron was released in theaters on April 23, 2015 in the UK and May 1, 2015 in the US. It was produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. 2) The film was directed by Joss Whedon and starred Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, and Jeremy Renner. 3) It had a production budget of $365 million and grossed over $1.4 billion worldwide, making it one of the highest-grossing films of all time.

1. Avengers: Age of Ultron
By Jono and Spendog

2. Teaser Trailer #1- Published on October 22nd, 2014 but the actual movie was not released until 23rd April
in the U.K. This teaser trailer currently has around 80 million views which shows that a lot of people were
aware of it so the teaser was successful in its purpose.

3. Pre-Production Information
In June 2014 the IMAX announce that the film would also be released at IMAX 3D. Actors such as Tom
Hiddleston and Idris Elba were added to the cast following the principle of photography. However
Hiddleston's scenes did not make the final film as the director didn't want the film to be ‘overstuffed’.
Whedon the director of the film explained that Elba and other actors made the theatrical cut as they were
exploring the psyches of the Avengers from Scarlet Witch’s power.
In early April 2015 Wheldon announced that the film would not have post scene credits in the film.
The script was written in 2013 and filming started in early 2014. At the prmier of Iron Man 3 Wheldon
admitted that he had met with the actors, starte

4. Film Press Release
According to ComicBookMovie, Warners Bros Russia announced that the first trailer for Avengers 2 will
be attached to Christopher Nolan's Interstellar, which will hit theaters on 7 November 2014. Although it
was eventually released earlier. In October 2011 Kevin Feige (President of Marvel Studios) announced
that they were starting to think about a second Avengers film. The first thing to come out was the teaser
trailer shown at the start of the presentation.

5. Front Cover - Poster - Release Date
Front Cover
This is the front cover for the
film. It has one more
character and a lot more
actors name on compared to
the film poster. It is also
showing the rating that is a
12. It’s still got the institution
name on it.
Film Poster
This is showing the 3
main characters and the
actors names, it also
shows the release date.
Its showing the different
ways that you can watch
the film in 3D and realD.
It also shows who that
Marvel are the institution
that made the film.

6. · historical context - any info about the background of the film

7. · General facts - release dates in UK, US - Production Company, Distribution Company, Director, Cast, Production costs, Marketing
costs

8. · Institutions -The main institutions involved - production, distributor (what else have they produced, distributed) what is their tv
involvement? examples of programmes what is their online involvement? what is their film involvement

9. Production
Marvel studios announced that they will be filming the key elements of their movie in Seoul, the
capital of South Korea. Bringing production of this significant motion picture to Korea will create
jobs for local extras, crews and vendors which will benefit the local film industry in South Korea.
"South Korea is the perfect location for a movie of this magnitude because it features cutting-edge
technology, beautiful landscapes and spectacular architecture," said Kevin Feige, President of
Marvel Studios and producer of Marvel's "Avengers: Age of Ultron." In addition to South Korea,
Avengers: Age of Ultron includes locations in London, United Kingdom, where the production will
be based, as well as Johannesburg, South Africa; and Aosta Valley, Italy

10. · MARKETING - this is a crucial section as a lot of the questions in the exam will cover this area. If you can find out the marketing budget
great if not just focus on how much marketing there was. Any differences between countries?

11. · Posters, billboards, press, radio and tv interviews. Show clips - mention all of them.

12. Merchandise
In terms of merchandise there is a lot of products to choose from. T-shirts for both
men and women of all the different characters in many different sizes ranging from
$9-$25. There is also action figures of each character. Along with the action
figures, Lego have also got involved and made a Lego Avengers game.

13. Target Audience
The obvious target of the film is major Marvel fans.
The people who have read the comics and are now
saying their favourite characters on the big screen.
Avengers Age of Ultron appeals to a vast majority of
these fans as it has a lot of the fan favourite super
heroes such as Captain America and Iron Man. The
posters and trailers show that the film is aimed for
teenagers and above in particular males because it
shows a lot of violence and boys are more typically
into superheroes. In every trailer it seems as though it
is filled with fighting and explosions. They are trying to
make the film seem as exciting as possible to attract in
particular their target audience.

14. Online Presence
Upon research, we have found a lot of different facebook pages and fan websites
devoted to this film. One of the pages made by a fan on Facebook actually has
nearly 4000 likes. A website dedicated to the movie is also quite popular and has
a lot of information on it http://www.avengersultron.com/. There is also a load of
websites filled with loads of different games to do with the Avengers. All of these
different website show that the movie definitely had a big online presence which
would increase the amount of people that know about the film.

15. Cross Promotion and Golden Trailer Awards?
Although it did not win any Golden Trailer Awards, the movie was nominated for ‘Best Motion/ Title
Graphics’ for the announcement trailer ‘Reveal’.
In January 2015, a featurette focusing on Ultron was shown at Samsung's "Night With Marvel" event at the
2015 Consumer Electronics Show (CES). Also at CES, Samsung revealed a selection of hardware
inspired by the Avengers films, as well as a simulation of Avengers Tower via its Gear VR virtual reality
device.A second trailer premiered on ESPN on January 12, 2015 during the broadcast of the 2015 College
Football Playoff National Championship.Mendelson enjoyed the trailer, but wished it did not reveal as
many story elements as it did. However, he added, "the marketing thus far [for the film] has been far
superior to much of what sold The Avengers three years ago, both in terms of the specific footage and the
artistic choices being made... I'm sold, and I imagine most of the general moviegoers are already onboard
too."

16. · Box Office figures in US and UK/around the world

17. Exhibition and Exchange
Avengers Age of Ultron came out in cinema first in America on 1st May and then on 23rd April 2015 in the
U.K. Avengers Age of Ultron scored the second-biggest domestic opening in history on its first weekend,
kicking off summer blockbuster season with a mammoth $187.7 million debut. Although a completely
different film, its main competition was Fast and Furious 7 which came out in cinemas around the same
time. Available for 3D Digital and Digital HD on September 8 and on Digital SD, 3D Blu-ray Combo Pack,
Blu-ray, DVD and VOD October 2 2015.