This document outlines 10 ways to maximize your personal brand on LinkedIn. It recommends completing your profile, adding relevant keywords, finding quality connections, connecting intentionally, monitoring your network, requesting and providing recommendations, getting introduced through connections, using LinkedIn applications, including company information, and utilizing LinkedIn Jobs features. It also provides tips for changing your public URL, adding websites and links, sharing expertise through updates, answers, presentations and groups, and adding a blog to your profile. The goal is to establish yourself as an industry expert and thought leader on LinkedIn.
3. Social media tools
o Social Networks
o News & Bookmarking
o Blogs
o Microblogging
o Video Sharing
o Photo Sharing
o Message boards
o Wikis
o Virtual Reality
o Social Gaming
o Related:
o Podcasts
o Real Simple Syndication (RSS)
o Social Media Press Release
7. Trusted
Contacts
Job
Candidates
Industry
Experts
Business
Partners
Job Leads
8. Trusted
Power of the Network
Contacts
Job
Candidates
Industry
Experts
Business
Partners
Job Leads
9. Trusted
Power of the Network
Contacts
Job
Candidates
Industry
Experts 328 - 75K - 5M
Business
Partners
Job Leads
10. Trusted
Power of the Network
Contacts
Job
Candidates
Industry
Experts 328 - 75K - 5M
Business
Partners
Census - Cleveland: 478K NE Ohio: 2.25M
Job Leads
11. #1 Complete your ProďŹle
ProďŹle
What makes your
profile complete?
⢠Your current position
⢠Two past positions
⢠Your education
⢠Your profile summary
⢠A profile photo
⢠Your specialties
http://www.linkedin.com/proďŹle?viewProďŹle=&key=986766&trk=tab_proleast three
Bob Coppenhaver â Strategic Marketing & Product Management
⢠At
recommendations
16. #4 Connect with Intent
ďŹ Locate the right proďŹle
ďŹ Click to add to your network
ďŹ Choose how you know him/her
ďŹ Write your own message
ďĄShare recent news â Take the
opportunity to really connect
ďĄDonât use the default message
ďŹ Two schools of thoughtâŚ.
Bob Coppenhaver â Strategic Marketing & Product Management
57. Thank you
Bob Coppenhaver
To view this presentation and others, go to www.coppenhaver.com and select
âdownloadâ
Additional credit - âWhat is Social Media?â Marta Kagan
Hinweis der Redaktion
Personalize your profile
Consider connecting to anyone that “you know” and can further your goals
Use LinkedIn to do your pre-meeting homework on people
Get recommendations from former clients, bosses, direct reports, and co-workers
Optimize your profile for search results
Never invite someone you don’t know-provide comments/background info in the invitation
Personalize your profile
Consider connecting to anyone that “you know” and can further your goals
Use LinkedIn to do your pre-meeting homework on people
Get recommendations from former clients, bosses, direct reports, and co-workers
Optimize your profile for search results
Never invite someone you don’t know-provide comments/background info in the invitation
Classmates.com started in 1995
LinkedIn has positioned itself to be the social networking site for business connections to promote services, help build professional connections, and assist job seekers and recruiters. While My Space and Facebook have been compared to a Friday night at the bar of a cocktail hour in meeting people, LinkedIn has been compared to the business professional group breakfast meeting.
It is said that MySpace is the Frat party kegger, Facebook is the picnic with family and friends while LinkedIN is the Breakfast networking meeting.
It’s all about another way to Network & Connect!!
http://www.flickr.com/photos/eye2eye/50892860/
Its all about the second degree!! Talk about the numbers
A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads.
Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory)
Everyone has their own philosophy about building their network on LinkedIn
Very similar to traditional “networking” in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer.
Much like traditional networking, you get out what you put in.
Its all about the second degree!! Talk about the numbers
A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads.
Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory)
Everyone has their own philosophy about building their network on LinkedIn
Very similar to traditional “networking” in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer.
Much like traditional networking, you get out what you put in.
Its all about the second degree!! Talk about the numbers
A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads.
Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory)
Everyone has their own philosophy about building their network on LinkedIn
Very similar to traditional “networking” in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer.
Much like traditional networking, you get out what you put in.
Major part of your online brand: What you do, the value you deliver, and the audience that you serve
Major components of your profile
Summary
Employment (past and present)
Education
Industry
Connections
Recommendations
Groups
Photo
How to contact
You dictate what gets shown to your “public profile”
Icons:
Print
PDF
VCard
What makes your profile complete?
Your current position
Two past positions
Your education
Your profile summary
A profile photo
Your specialties
At least three recommendations
Photo or not?
A photo puts a friendly human behind a name and job title.
A photo adds warmth and color to an otherwise neutral box.
A photo delivers the message that you are putting yourself out there, not standing back in the shadows.
A photo demonstrates confidence that you feel good about yourself
Major part of your online brand: What you do, the value you deliver, and the audience that you serve
Major components of your profile
Summary
Employment (past and present)
Education
Industry
Connections
Recommendations
Groups
How to contact
You dictate what gets shown to your “public profile”
Icons:
Print
PDF
Bookmark
What makes your profile complete?
Your current position
Two past positions
Your education
Your profile summary
A profile photo
Your specialties
At least three recommendations
Photo or not?
A photo puts a friendly human behind a name and job title.
A photo adds warmth and color to an otherwise neutral box.
A photo delivers the message that you are putting yourself out there, not standing back in the shadows.
A photo demonstrates confidence that you feel good about yourself
Remember, You need to build your first degree before you can get to the second degree!!
Can search by person, company, industry, keyword
Will show names of people who are 1-2-3
Will show job title of those further out
Goal is to build your network
To build your network have to search out people that are already members and “get connected”
Connection can be thru school, professional associations, friends.
My philosophy is that I must be able to describe this individuals qualities and/or talents to someone who wants to meet them.
You can view anyone’s contact list who is in YOUR contact list (unless they turn it off)
Filtering mechanism by company, tags, industry, etc.
Number shows number of connections they have
Circle shows it is new
Home Page:
Inbox
Network Updates
New Members
People you may know
Profile Views***
Answers
Jobs
Look for (and give) Endorsements
Builds credibility
Provides insight into experience / character
Best way to get a recommendation???
Give a recommendation.
In this case, you could use mutual contact as a referral
User can decide whether or not to make contact….but you are introduced by a trusted contact
Use Inmail if more than three degrees away.
People in my network
new hires
recent promotions
LinkedIn Jobs
First and only tool that combines the convenience and speed of online job
Proven effectiveness of hiring through referrals
Search over 4 million job opportunities
Recruiter are started to use….not just for posting.
Using to find candidates – active and passive
Same SICs, same orgs, same job descriptions
Checking Profile and Recommendations and History - Consistancy
See who else connected to
Info about poster
Info about your network and who you know at the hiring company
Personalize your profile
Consider connecting to anyone that “you know” and can further your goals
Use LinkedIn to do your pre-meeting homework on people
Get recommendations from former clients, bosses, direct reports, and co-workers
Optimize your profile for search results
Never invite someone you don’t know-provide comments/background info in the invitation
This is your online persona. You can control it or run the risk of others controlling your brand,. Think Michael Phelps. He had a great brand but let others control his brand so now instead off thinking
Over 426K groups....ways to talk about your product or brand (you) at no cost.
Alumni
Businesses
organizations
non-profits & Volunteer
other interests
Stay informed,keep in touch, generate business with people who share interests
1. Post discussions which are thought provoking leading to your product or brand
2. Provide answers to other discussions ... drives your brand
3. Joining targeted groups allows you to have dialog with key contacts.
Way to connect with people outside of your immediate network