How publishers can integrate their digital editions and mobile apps - practical tips and case studies from Pagesuite

1. iPhone & iPad Apps Specialist Media Opportunities The Metro UK App takes our newspaper successfully to the Smartphone market ” “ Stuart Wood, Operations Director Digital Editions

5. Combined Strategy

6. Integrate Apps • Custom Subscriptions • Push Notifications • Compulsory Data Entry • Usage Statistics • Search Terms • Popular Tabs or Pages

7. Features • 98% UK Users • Advanced Searches • Integrated Adverts • Select Criteria / Enter Info • Track CTR & Engagement • Download Metrics • Delete & Settings

8. Future Ideas • VIP & Memberships • Competition / Prize Draws • Database Integration • Voucher Codes • Live Feedback • Respond to Publisher

9. App & E-Edition Results • 20% users read over 1/3 edition each and every day • Readers average 12 mins per visit vs. E-Editions 3-4 mins per visit • Read av. 16 pages per visit vs. E-Editions 5 pages per visit • Bounces @32% vs. E-Editions 34% • Improve Loyalty • Increase Usability • Great Readership • Initial Interest

10. App Performance • 90% 8:00 -9:00 AM • 98% UK Users - Targeted • Push doubled visits • No.1 News & Free Apps 195,000 Downloads • • 2.4m Page Views per wk Since Push went live, av. User performance has remained constant Push Notifications Launched

11. Integrated Sales • In Application Micropayments • Digital & Mobile Ad Packages • Download Cost / Subscription • Exclusive Sponsorship

12. Reviewing

13. Social Debate Love the app & helping reduce the papers left at Bank train station. Downloading each edition is perfect. What a brilliant idea! I love the app with the PageSuite page flip Nice app, but I’d love my music to play too

14. Contact Us: Ross Murphy, Commercial Director [email_address] Ben Edwards, Marketing Manager [email_address] Call us on: +44 (0) 1233 721030 North America 1-877-524-7763

16. Smartphone Sales