This document provides an overview of a presentation on using Facebook advertising effectively. It discusses understanding your target audience in depth, creating irresistible offers, setting up advertising campaigns with sales funnels, testing and optimizing ads. The presentation teaches the formula for successful marketing on Facebook, which starts with deeply understanding prospects' problems and desires better than they understand themselves. It also covers topics like targeting, retargeting, and what to do if ads aren't working initially. The goal is to generate a steady flow of qualified prospects for businesses.

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HOW TO USE THE WORLD'S MOST POWERFUL
ADVERTISING TOOL FOR MAXIMUM RESULTS
Facebook Advertising Secrets

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WHY SHOULD YOU CARE?

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YOUR PROSPECTS ARE ON FACEBOOK
Nearly 1.5 BILLION Active Users By Q2 2015!

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YOUR COMPETITORS ARE ON FACEBOOK
Total Number Of Facebook Advertisers:
2 Million as of 2/24/2015
Number of Small and medium sized
businesses advertising on Facebook:
1 Million as of 11/19/2013

6. © 2015 The Simple Marketing System
CHRIS SPAULDING
Presented by:
Marketing and Lead Generation Specialist
Founder of Business Marketing Solutions, LLC.
Creator of The Simple Marketing System™
Instructor in Rutgers Mini-MBA Programs
Member of Ben Simkin’s High-Level Facebook Mastermind
Founder of East Coast Chapter of TNBR and Board Member
of Aaron Fletcher’s (Author of Stand Out) Mastermind

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AM I IN THE RIGHT PLACE?
You are honest, open minded, and looking for ways to grow your business
You are dealing with flat or declining sales or your business isn’t growing as fast as
you want
You are tired of worrying where your next client, customer or patient will come from
The “old way” of marketing is becoming less and less effective for you
You are tired of worrying how you are going to make payroll or keep the lights on
You want an effective system that will generate a steady, predictable flow of qualified
prospects.
You want to improve the effectiveness of all of your marketing and achieve results
without increasing your existing marketing spend.
You are willing to take action to grow your business
You want to make a lot more $$$
This Presentation Is For You If?

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THIS IS NOT FOR YOU IF…
You are stubborn, set in your ways, and not willing to try new things
You think your business is “different”
You are completely satisfied with the results you're getting from your current
advertising, marketing, and sales methods
You are not motivated by the idea of learning invaluable business skills and
getting better results
You are not willing to take action
You don’t like money

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WHAT YOUR GOING TO DISCOVER
The biggest mistake marketers make and how to set yourself up for success
How to set up your ads
Targeting and Segmentation
Two types of funnels
Sam-Ninja stuff
Testing & Optimization
What to do if your ads aren't working
How to get more help so you can maximize your results

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DO NOT GET HUNG UP ON THE TECHNOLOGY

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FORMULA FOR SUCCESSFUL MARKETING

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Successful Facebook marketing
starts with understanding your ideal
prospects at a DEEP and
EMOTIONAL level... better than
they understand themselves.

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IFYOU CAN DESCRIBE SOMEONES PROBLEM TO
THE THEM BETTER THAN THEY CAN
THEMSELVES, THEYWILLNATURALLYASSUME
YOU HAVE THE SOLUTION.
-BEHAVIORALEXPERT WYATT WOODSMALL

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WHO IS YOUR TARGET AUDIENCE?
• Age
• Sex
• Geography
• Occupation
• Income
• Interests
• Needs
• Situation
• Opinions
• Fears
• Frustrations
• Pains
• Goals
• Wants
• Desires
• Behaviors
Understand
Your
Target
Market
Specifically
Demographics and Psychographics
The more detailed, the better!

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FOCUS ON HYPER RESPONSIVE PROSPECTS

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WHERE IS YOUR IDEAL CLIENT?
Most Aware Product Aware Solution Aware Problem Aware Unaware
Offers - Product and Price
Promises - Discounts and Deals
Problem/Solution - Claims and Proof
Proclamations- Benefits and Anxieties
Stories and secrets
Direct In-Direct
Eugene Schwartz - Five Levels of Awareness

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YOUR PRODUCT/SERVICE IS AN OBSTACLESELL THEM WHAT THEY WANT - GIVE THEM WHAT THEY NEED

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CREATING IRRESISTIBLE OFFERS
What
is
an
offer?
-­‐
An
ad
offering
more
information
-­‐
A
landing
page
offering
the
next
step
-­‐
A
lead
magnet
-­‐
Sales
conversation
-­‐
A
sales
page
offering
a
consultation
or
appointment
-­‐
An
offer
to
make
a
purchase
Your
irresistible
offer
must
-­‐
Have
one
speci>ic
goal
-­‐
Add
value
to
your
market
or
a
segment
of
your
market
-­‐
Be
desired
by
your
market
-­‐
Be
appreciated
by
your
market
-­‐
Be
different
than
every
other
generic
offer
in
the
marketplace
-­‐
Focus
90%
on
the
outcome
and
only
10%
on
the
delivery
-­‐
Be
limited
by
time,
quantity,
or
both
-­‐
Meet
your
target
where
they
are
–
level
of
awareness
-­‐
Answer
4
Big
Questions
o What
are
you
trying
to
sell
me?
o What
does
it
cost?
(doesn’t
have
to
be
monetary)
o What’s
in
it
for
me?
(what
will
I
get
if
I
take
action?)
o Why
should
I
believe
you?

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AD SET UP

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OPTIMIZE FOR CONVERSIONS

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TARGETING AND SEGMENTATION

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SALES FUNNELS 101

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2 STEP FUNNEL

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MORE SAMPLE ADS/FUNNELS

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RETARGETING AND CUSTOM AUDIENCES

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Create
your
new
campaign
in
Power
Editor
Create
5-­‐10
Ad
Sets
(5000+)
Run
ads
for
24-­‐48
hours
No
Conversions?
-­‐
re-­‐arGculate
offer
or
choose
new
segment
Low
CTR?
-­‐
reformulate
message
in
FB
ad
text
People
click
but
don’t
convert?
-­‐
Make
sure
message
is
congruent
from
FB
ad
to
landing
pag
WHAT SHOULD YOU DO NEXT?

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Don’t
assume
Let
the
market
decide
Start
very
small
($5
-­‐
$20/ad
set)
Give
it
24
–
48
hours
(Check
results
in
Ads
Manager)
Remember
“The
Formula”
Rinse
and
repeat
TEST AND OPTIMIZE

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WHAT YOU’VE LEARNED

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THANK YOU!

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LET’S CONNECT
www.SimpleMarketingSystem.com
732-816-6644
CSpaulding@SimpleMarketingSystem.com
www.linkedin.com/in/masterofmarketing