5. Natarajan
Chandrasekaran
• Tata Motors Limited, formerly Tata Engineering and Locomotive Company (TELCO),
is an Indian multinational automotive manufacturing company headquartered in
Mumbai, Maharashtra, India. It is a part of Tata Group, an Indian conglomerate. Its
products include passenger cars, trucks, vans, coaches, buses, sports cars,
construction equipment and military vehicles
• Founded in 1945 as a manufacturer of locomotives, the company manufactured its
first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which
ended in 1969. Tata Motors entered the passenger vehicle market in 1988 with the
launch of the Tata Mobile followed by the Tata Sierra in 1991, becoming the first
Indian manufacturer to achieve the capability of developing a competitive indigenous
automobile. In 1998, Tata launched the first fully indigenous Indian passenger car,
the Indica, and in 2008 launched the Tata Nano, the world's cheapest car. Tata Motors
acquired the South Korean truck manufacturer Daewoo Commercial Vehicles
Company in 2004 and purchased Jaguar Land Rover from Ford in 2008.
• On 17 January 2017, Natarajan Chandrasekaran was appointed chairman of the
company Tata Group.
6.
7. • Capital and labour intensive.
• Government policies and
taxation
• Access to distribution channels
• Some technology prediction
• Rules &
Regulations
• Low cost of
substituting
• No real supplier
power
• Easily switch to
new brands
• Extreme price
sensitivity
• Low cost in
switching to new
brand
• Low cost of
substitution
• Many options
available
8.
9. The Tata Hexa is a mid-size (J-segment) SUV manufactured
by Indian passenger and commercial vehicles manufacturer
Tata Motors. The SUV, which was originally unveiled in the
2016 Geneva Motor Show, was launched into the Indian
markets in January 2017. The Tata Hexa is based on the
company's previously used Aria platform, with a body-on-
frame chassis.
Specifics Dimension
Length 4788 mm
Width 1900 mm
Height 1785 mm
Wheelbase 2905 mm
Ground Clearance 200 mm
Turning Circleradius 5750 mm
Weight 2261 kgs.
Fuel capacity 60 lts
10. USP - Powerful and Environment friendly at same time
BRAND – TATA motors (HEXA)
FEATURES – Compact Design, Warranty, Dual
Clutches, Side Shift Gears, etc.
WARRANTY - 3 Years
The Hexa is priced between Rs 13.7 lakh and Rs 19.27 lakh
(ex-showroom Delhi). The Hexa is offered in the following
variants: XE, XM, XMA, XM+, XT, XTA and XT 4x4
13. GEOGRAPHIC –
URBAN
RURAL
DEMOGRAPHIC –
GENDER
INCOME
AGE
About the target
market the TATA
motors targets the
Businessmen and
employees as well
" Whatever it takes "
In Positioning Strategy of
TATA Motors use tag line
of HEXA
16. Year
Revenue from
Operations
Growth
%
Rupees (In Cr)
2015 38945.42 10
2016 40875.07 7
2017 43785.36 7.9
2018 48685.55 8
SALES FORECASTING
Year
Revenue From
Operations
Grow
th %
2020 56325.372 8.89
Year
Revenue From
Operations
Grow
th %
2022 63754.9 8.89
Year
Revenue From
Operations
Grow
th %
2021 60040.136 8.89
Year
Revenue From
Operations
Grow
th %
2023 67469.664 8.89
Year
Revenue From
Operations
Grow
th %
2024 71184.428 8.89
Year
Revenue From
Operations
Grow
th %
2025 74899.192 8.89
17. for 0.6
factor 1
performance brand name
style
appea
factor 2 comfort fuel economy com
factor 3
after sale
service cost
Dealership
Experience
resale
FACTOR ANALYSIS
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of
Sampling Adequacy.
.680
Bartlett's Test of
Sphericity
Approx. Chi-
Square
504.865
Df 66
Sig. .000
18. CONCLUSION
By 2025 and its growing by 8.89% and the KMO value of TATA is 0.68
which is more accurate and people are aware about the TATA HEXA tractors
and its mostly their third or fourth preference of choice to buy we send the
questionnaire to the Employees and businessmen to analyse their behaviour
towards TATA HEXA and how they prefer TATA With a model TATA HEXA
