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Linked in targeting 2
- 3. South Africa 4.8M+ The South African Audience skews towards Male, with the 43% accessing through mobile Male 62% Female 38% Desktop 94% Mobile 43%
- 4. Individual 61%Manager 18% Director 7% VP 4% CXO 2% Owner/ Partner 7% 38% of South African members are Business Decision Makers South Africa 4.8M+
- 5. South African Professional work for a wide range of company sizes South Africa 4.8M+ 7% 8% 10% 6% 7% 19% 8% 35% 1 to 10 11 to 50 51-200 201-500 501-1000 1001-5000 5001-10000 10001+ 25% SMBs (Small and Medium Business Professionals)
- 6. South African Professional work for a wide range of company sizes South Africa 4.8M+ Information Technology 8% Financial Services 7% Mining & Metals 4% Construction 3% Marketing & Advertising 3%
- 7. Connections 500+ Company Sainsbury’s Industry Retail Size 5000+ Name Iain Macmillan Gender Male Education King’s College London Geo London, UK Groups The Finance Executive Finance Today Seniority Director Function Finance Occupation Finance Director Publications Financial News Skills Strategy Restructuring Change Mgmt “LinkedIn members are highly motivated to maintain their professional profiles and keep their job details current … B2B marketers who purchase LinkedIn’s ad solutions will be able to tap into users’ high quality profile data for very accurate targeting.” - Kim Celestre, Forrester Analyst The wealth of data is phenomenal
- 8. Function Based on Job Title Company Size Based on Company Page information Seniority Based on Job Title Industry Based on Industry of Company Page Where does the data come from?
- 10. Business Travellers – An Ultra Engaged Audience 11x More connected (vs. average LinkedIn member) 61% Manager+ (incl. Manager/Director/VP/CXO/Owner/Partner) 260% More company page views (vs. rest of platform) South Africa 263k “Members who travel multiple times a year for business”
- 11. Career Changers – A Proven Purchase Trigger 31% 37% 43% 63% 76% Cars Beauty/personal grooming produts Bags Watches Clothes/shoes LinkedIn luxury study, Q4 2014 Purchase of Choice 30% 41% 63% 80% High quality High Price A unique product International Brand Feature of Choice 22% More engaged with content (vs average member) South Africa 79k Began/ended position within last 90 days
- 12. Mass Affluent – Targeting Wealthy Professionals South Africa 230k Traditional sources for financial information Trust Index of Channels for Financial Information: “Look alike model based segment of members who possess over $100k (or equivalent in non US dollars) in investable assets.”
- 14. Interest Based Targeting – Channel Following
- 15. Recommendations for a Successful Campaign
- 16. Merlin Reporting – Insights to improve upon
- 17. Campaign Optimisation – Spotlight Advertising Clicks Impressions Campaign End Campaign Start
- 18. Function Based on Job Title Company Size Based on Company Page information Seniority Based on Job Title Industry Based on Industry of Company Page The 4 big buckets – don’t be niche