In this educational webinar, learn how to avoid 5 common and costly self storage facility website mistakes. We'll also introduce you to our new product, SpareFoot Sites.

1. SpareFoot presents
How to Avoid 5 Common (& Costly)
Website Mistakes
Mario Feghali, founder and COO
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2. Common Website Mistakes
1. It’s hard to make simple updates
2. The unique value prop is missing
3. It doesn’t answer questions
4. Visitors don’t convert to customers
5. Poor performance tracking
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3. Mistake
It’s Hard to Make Simple Updates
 You have to call someone every time you
want to make an update
 It takes more than 10 minutes to add a
special promotion
 There’s the chance of really messing things
up if you make a typo
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4. Solution
Use a CMS
 Anyone can do it
 It’s quick & efficient
 The design is clean/usable
 There’s little room for human error
 Bonus: A CMS can automatically update
unit availability!
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5. Mistake
The Unique Value Prop is Missing
 What differentiates you from your
competitors?
 Is it front and center on your site?
 Examples:
 First month free
 Superior security
 Perfect location
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6. Solution
Unique Value Prop: Front & Center
U-Store-It:
guaranteed cheapest.
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7. Mistake
It Doesn’t Answer Questions
 Where are you located?
 How much does it cost?
 What hours are you open?
 How do I make a reservation?
 Will my stuff be safe?
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8. Solution
Answer Questions
How do I get How’s the
How much? Where? my stuff there? service?
What size? Do they have
packing supplies?
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9. Mistake
Visitors Don’t Convert to $$
 The worst possible thing you can do is pay
for a site and on-going maintenance and
promotion of the site, but rarely create
customers from it
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10. Solution
Optimize for Conversion
 Create the opportunity for a transaction to
take place (conversion path)
 Keep it clean & simple
 Don’t take them off of your site
 Understand how Google works
 Test, test, test
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11. Example
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12. Mistake
Poor Performance Tracking
 How many visits and/or unique visitors
come to your site in a day?
 Are any of them filling out online forms?
 How many of them visit the website and
then call you directly?
 Are you collecting revenue online, if so,
how much?
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13. Solution
Track & Report Regularly
 Understand customer behavior
 Uncover areas of opportunity
 Get a tracking system (Google Analytics is
free)
 Justify website costs and generate revenue
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14. Check Out SpareFoot Sites
1. Make updates quickly
2. Differentiate your business from
competitors (UVP)
3. Custom content (answer questions)
4. Convert visitors to customers
5. Track important data
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15. Make
Updates
Quickly
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16. Stand Out from Competition
 Features section allows you to
highlight your most important
amenities
 Promotion section adds a way to
highlight your competitive features
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17. Answer Questions
What is their
How does offer?
it look?
Can I pay
Where? online?
What common
Why store here? features?
When can I
How much?
come in?
What are the
different sizes? When can I
drop off and
pick up my
stuff?
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18. Convert Visitors to Customers
Fill out a Click to
Select a unit
proven form reserve unit
 Clear and simple path for customers
 Our conversion path has been tested to
maximize reservations and move-ins
 Continual testing to improve conversion as
the marketplace evolves
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19. Track Performance
 Simple Google Analytics integration
 Automated reporting
 Track visitors as well as, online and offline
conversions
 Unique tracking phone number in your area
code – listen to phone calls to your facilities
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20. The Bottom Line
 You get a high-
converting website that’s
easy to set up, manage
and track
 It integrates with existing
management software
(centershift, SiteLink,
QuickStor, Domico)
 $50/month for unlimited
tenants
 Sign up at
SpareFoot.com/sites
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21. Bonus
 We set up and manage your
Google Places account for
free
 Account is optimized so you
get more impressions
 We send Google Places
visitors to your SpareFoot
Site, where they can easily
convert (even on a mobile
device)
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22. About SpareFoot’s products
SpareFoot SpareFoot
Sites Network
A standalone Customers via our
What do I get? website for your network of storage search
facility sites
What do I pay? $50 per month About $75 per customer
When a customer moves
When do I pay? Monthly
in
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