This Presentation gives an introduction about Digital Marketing to Newbies.

1. Digital Marketing
Sowmya
Executive – Getfriday

2. Digital Marketing
• Promotion of products / brands - Forms of electronic media
• Digital marketers monitor things like
– what is being viewed
– how often
– how long, sales conversions
– what content works and doesn’t work, etc.
• Channels
– Internet
– mobile instant messaging
– mobile apps
– Podcasts
– digital television and radio channels, etc.

3. Challenges Facing Digital Marketers
• Proliferation of digital channels
• Intensifying competition
• Exploding data volumes

4. Why are people going online?

5. Benefits of digital marketing
• Level playing field: Any business can compete with any
competitor regardless of size with a solid digital
marketing strategy.
• Reduced cost
• Simple to measure
• Real time results
• Refinement of your strategy
• Brand Development: A well maintained website with
quality content targeting the needs and adding value to
your target audience can provide significant value and
lead generation opportunities.

6. • Far greater exposure
• Viral
• Not Intrusive
• Greater engagement: With digital marketing you can
encourage your prospects, clients and followers to
take action, visit your website, read about your
products and services, rate them, buy them and
provide feedback which is visible to your market.

7. Objectives
• Reach the right audience
• Engage with your audience
• Motivate your audience to take action
• Ensure efficient spending on your campaign
• Maximize return on investment (ROI)

8. Key components
• Website design (user
experience)
• Search engine optimization
(SEO)
• Pay per click (PPC)
• Social media marketing
(SMM)
• Email marketing
• Display advertising (banner
ads)

9. Search Engine Optimization
• SEO is a technique which helps search engines find
and rank your site higher than the millions of other
sites in response to a search query. SEO thus helps
you get traffic from search engines.

10. Pay per click
• Pay per click (PPC) is a type of sponsored online
advertising that is used on a wide range of websites,
including search engines, where the advertiser only
pays if a web user clicks on their ad. Hence the title,
'pay per click'.
• Advertisers place bids on keywords or phrases

11. Social media marketing
• Social media = a social instrument of communication.
• High return on investment (ROI)
• Does not require specialization or vast technical skills
• Ability to go viral therefore high visibility
• Cost effective (only time and effort)
• More time consuming than SEO and PPC
• No short term ROI
• Everything is public
• Ineffective use = brand credibility loss

12. ROI
• Many tools and systems are available to calculate
your ROI and to measure the effectiveness of your
digital marketing campaign.

13. Digital Marketing Tools

14. • Organic Social
Media Tools
– Sprout Social
– Offerpop
• Paid Social Media Tools
– Nanigans
– Facebook’s Power
Editor
– Twitter Native
Platform
• Website Testing Tools
– Unbounce
– Maxymiser
– Optimizely
• Video Hosting Sites
– Wistia
– Vimeo
• Content Creation Tools
– Landscape by Sprout
Social
– Canva
– Visual.ly

15. • Content Curation Tools
– Feedly
– Scoop.it
– Kapost
• Website Analytics Tools
– Kissmetrics
– Google Analytics
– Adobe Analytics
• Customer Service Tools
– Zendesk
– UserVoice Helpdesk
– LiveChat
• Email Marketing Tools
– MailChimp
– Emma
– Marketo
• Display Retargeting Tools
– AdRoll
– ReTargeter
– Chango
• Programmatic
Advertising Tools
– ChoiceStream
– Rocket Fuel
– Simpli.fi

16. • Search Engine Optimization Tools
– Moz
– SEMRush
– Screaming Frog
• Affiliate Marketing Tools
– Commission Junction
– VigLink
– Rakuten Affiliate Network

17. Evolution of Digital marketing
Before
• Build a website
• Build links, build more links, and
build even more backlinks
• Hope it shows up in Google
someday
• Hope it displays on the results
page with the right keywords
(what people are typing in when
they search)
• It was like fishing and hoping you
will get a catch
Now
• Build ads around keywords
and pay for everyone that
clicks the ad and visits your
site
• Eg. Google’s Adwords (3 line
ads that show up on the
right/top of search engine
results)
• Microsoft’s Adcenter

18. sowmyanewin@gmail.com
www.fetchinfos.wordpress.com (Power Zeal)
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