2. SCA DIGITAL – MAY RATINGS INDEX
Slide 3 SCA Network Monthly Unique Browsers - WA
Slide 4 Today Network Monthly Users - WA
Slide 5 Triple M Network Monthly Users - WA
Slide 6 Perth Radio Groups Ranked by Avg. Daily UB - WA
Slide 7 Mobile Share of Daily Radio Browsing – Today Network & Triple M Network – WA
Slide 8 People Talking About On Facebook – Radio Companies – Perth
Perth
3. SCA Network traffic in WA increased
46% year on year in Average Daily
Unique Browsers to 13,870 – Highest
Ever !
Driven by Shows, Social, Sport, Celebrity and Mobile
Browsers.
SO THIS HAPPENED…
Source: Nielsen Market Intelligence (WA) – May 2013 – May 2014 – SCA Network – National
4. Today Network traffic in WA
increased by 68% year on year in
Average Daily Unique Browsers to
9,838 – Highest Ever !
Driven by Shows, Social, Celebrity and Mobile
Browsers.
TODAY NETWORK
AVERAGE DAILY
UNIQUE BROWSERS - WA
Source: Nielsen Market Intelligence (WA) – May 2013 – May 2014 - Today Network National (All SCA Stations)
5. Triple M Network traffic increased in WA by
57% year on year in Average Daily Unique
Browsers to 1,544 – Highest Ever !
Driven by AFL, NRL, Social, Rock News and Mobile Browsers.
TRIPLE M NETWORK
AVERAGE DAILY UNIQUE BROWSERS
Source: Nielsen Market Intelligence (WA) – May 2013 – May 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital)
6. Source: Nielsen Market Intelligence (Domestic) – May 2014 – Mix 94.5 Perth
Mix 94.5 traffic reached 3,293
Australian Average Daily Unique
Browsers!
!
Driven by Local, Social, Music and Mobile Browsers.!
MIX 94.5 AUSTRALIAN AVERAGE DAILY
UNIQUE BROWSERS
7.
8.
9.
10. Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data sourced from
Nielsen Market Intelligence (Domestic) and Nielsen Answers has been used wherever possible.
SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are
synthetically created by publishers for commercial scale purposes.
The Social data is collated using the public terms of the respective network public APIs and terms of
service. The Social Data is not currently domestic. This will be amended if and when possible.
Publication of this data is intended for personal use and should be seen as a reflection of business
performance or forward looking statements that are always given to the market and shareholders
first. Any comments in regards to this data or any claims of misreprestation should be addressed to
clive.dickens@sca.com.au
statistics sourced from:
