The finance industry is facing a rapid period of change, but how will this impact the ways financial institutions function internally? Our new series Taking Stock will explore this question and more ­–  starting with how to communicate the uncertainties around Brexit.

1. How to effectively
communicate
Brexit and new
regulations to
employees

2. Contents
• Being vigilant
• The importance of communication
• Brexit
• Clarity is key
• The message and the audience
• Regulatory consequences
• Employees
• A structured approach
• A helping hand

3. Being vigilant
We are, as a country, going through a period of
transition. We are treading new ground, and
facing a relatively uncertain future
economically. despite much still being up in the
air, organisations in the finance sector must
ensure they are prepared for potential
disruption, and need to be fully aware of how
best to communicate changes with employees.

4. The importance of
communication
Internal communications are vital to
ensuring all employees understand
potential changes, are aware of likely
consequences, and feel as though they
are valued.
Also, when it comes to disseminating
news relating to regulatory changes, it’s
absolutely essential that all members of
staff know what is happening, and why
they must adhere to modifications.

5. Brexit
Brexit is liable to result in any number of changes for finance
companies either based in, or with locations in, the UK, and no
two organisations will face the exact same challenges. All
finance businesses must ensure they do is keep on top of how
they may be impacted, and subsequently inform employees.

6. Clarity is key
When it comes to messaging on matters such as this,
clarity is key, both for the company, and its employees.
When a topic is complex, engaging employees and
letting them know what approaches and tactics the
employer is adopting can put them at ease.

7. The message and the audience
Hitting the right note isn’t always easy. The only way to
communicate effectively is to craft messages that reach the
target audience. This means designing personas, and carefully
considering what will resonate.

8. Regulatory
consequences
Even if you’re confident that you and your business are clued
up, it’s worth being aware of what could happen should you fall
foul of regulatory changes. This will this ensure that employees
take the communications campaign seriously, and understand
what will happen should they fail to adhere to the changes.

9. Employees
By keeping staff updated on modifications as and when they occur,
giving additional insight with regard to the change, and allowing them
to ask questions or discuss progress, employees will understand that
the organisation has their best interests at heart.

10. A structured
approach
A well thought out and carefully structured internal
communications campaign can not only educate, but
could potentially save companies millions in terms of
avoided fines. Planning ahead, understanding who
needs to be reached, and finding the most appropriate
ways of disseminating information, will ensure the right
messages, reach the right people, at the right time.

11. A helping hand
Knowing exactly how to communicate serious
dispatches to employees or stakeholders can be
complicated. That’s why we’re here to help.
We’ve worked with numerous clients – from
Shell to NatWest - to deliver intricate internal
communications campaigns, and now we want
to assist you.
If you want to discuss your communications
needs, get in touch today. We’re always happy
to talk content marketing and communications
with people who understand the value of
communicating with employees.

12. We tell stories that engage your audience. We use words,
conversations, video and pictures to spread your message. We
work online, face to face and in print to create compelling
content. But really, the medium by which we tell your story
doesn’t matter; it’s how we tell it that makes the difference.
So, how can we help tell your story?
020 3397 4971
info@hellosoutherly.com
www.hellosoutherly.com
Here we are.