March-April 2021

1. This is bizness
1.1
Sourav Madanpuri

2. 1.
• It all changed in 1888, when Robert Wood had a fortuitous
conversation on a train. He was on his way from the company's
headquarters in New Brunswick, New Jersey, to Colorado for a
vacation—and happened to sit near the chief surgeon of the Denver &
Rio Grande railroad line.
• Robert and the surgeon got to talking, and he learned that workers
who were servicing the locomotives and laying down the railroad's
cross-country tracks were frequently—and seriously—injured. "Not to
get too gory, but we’re talking about a lot of crushed limbs and missing
fingers,” Gurowitz says.
• This information inspired Robert to create what?

4. Robert johnson, first aid kit

5. 2.
• In 1966, Richard M. Schulze and a business partner opened Sound of
Music, an electronics store specializing in high fidelity stereos. In 1981,
Richard’s store was hit by a tornado. While the roof was sheared off
and the showroom destroyed, the storeroom was left intact. Richard
decided to hold a ‘tornado sale’ of damaged and excess stock. He found
that he made more in those four days of tornado sale than he did in a
typical month.
• He then renamed his store and moved to a high volume, low price
model. What was the new name of the stores?

7. • BestBuy

8. 3.
• With the opening of the Midland
Counties Railroad, he entered into an
agreement with the rail company to
take a group of 540 people to a rally
in Loughborough. As a part of the
agreement, his passengers paid one
shilling for the journey and the rail
company provided them with a ticket
and food.
• The arrangement was a hit and he
thus started the first privately
chartered excursion train to be
advertised to the general public.
Who?

10. • Thomas Cook

11. 4.
• In 1882, William Sanderson prepared one hundred casks of blended
whisky and hired a panel of experts to taste them. The batch from a
particular cask was judged to be the best by the experts. Sanderson
then used the cask number as the brand name of his offering and
introduced it into the market. The rest, as they say, is history.
• What Scotch blended whisky brand are we talking about?

13. • Vat69

14. 5.
• Id the brand

16. • Motorola

17. 6.
What event in later half of January 2020 does this ad
depict?

19. • Zomato acquiring uber eats

20. 7.
• It’s 1929 and the wall street has crashed. The Banque Francaise
Italienne pour l’Amerique du Sud has realised it has rights to a lot of X in
Brazil. It can’t do much with it, and the price has crashed due to
product surplus. It decided it would get into touch with an expert and
calls the people of a big company in Switzerland. They agree, but it
takes nine long years before their researcher finally makes a
breakthrough.
• What brand resulted from all this?

22. • Nescafe’

23. 8.
• The early days of motor travel took place on primitive roads that were
littered with stray horseshoe nails. As cars came without spare wheels,
punctures were repaired by the motorists by the roadside and were
complex, time consuming operations. Walter and Tom Davies started a
company to address this need. Their company provided motorists with
spare wheels that they could easily swap with the punctured one and
repair the flat tire later on.
• What was the name of the company started by Walter and Tom which
has now become a common term in our vocabulary for this particular
part or attachment in cars?

25. • Stepney Tyres
• Stepney

26. 9.
• The plant had been flourishing in Mexico, and
by the late 18th century a few of them were
sent to Paris, London, and other parts of
Europe and Asia, in hopes of producing them
in other areas. Though it would grow, they
would not be of the use these colonizers were
hoping for.
• Born a slave in the early 1800s, X invented a
method with the use of a thin stick and a
thumb gesture.
• The method of pollination of what plant did X
change, which has today created multimillion
dollar industry in his region?

28. • Vanilla
• Edmond Albius

29. 10.
• Quashing the hopes of conspiracy theorists, one of the co-founders
explained that the reason behind something had nothing to do with
the devil, but was just what covered the manufacturing costs and made
them profit. He also mentioned that the number struck his fancy since
he was a fan of repeating digits, and his partner added the smaller
denominations as a marketing ploy to make it appear eye-catching.
• What first offering of a now huge company is this, and what is being
explained?

31. • The Apple 1 being priced at 666.66

32. 11. Connect

35. 12.Connect

37. • Evan Williams

38. 13.
• Formulated by Dr. Joseph Lawrence and Jordan Wheat Lambert, it was
a powerful surgical antiseptic. It was later sold, in distilled form, as
both a floor cleaner and a cure for gonorrhea. Its runaway success
came in the 1920s, when it was pitched as a solution for chronic
halitosis.
• What product, named after a British surgeon who advocated the idea
of sterile surgery, are we talking about?

40. • Listerine

41. 14.
• X was founded in Rochester, New York, in 1851 as The New York and
Mississippi Valley Printing Telegraph Company. After a series of
acquisitions of competing companies by Hiram Sibley and Don Alonzo
Watson, the company changed its name to X Telegraph Company in
1856 at the insistence of Ezra Cornell, one of the founders of Cornell
University, to signify the joining of telegraph lines from coast to coast.
• It introduced the first stock ticker in 1866 and was one of the original
eleven companies tracked when the Dow Jones Transportation
Average stock market index for the NYSE was created in 1884.
• Identify X.

43. • Western Union

44. 15.
• Leh Berry is a fruit-based drink with a faintly
spicy taste. This drink, however, is not just any
other sugar syrup you would find in tetra packs
as it claims to contain a good dose of vitamins
and antioxidants which could reduce
cholesterol and blood pressure.
• It was made in a laboratory owned by X in
Ladakh. Made from the seabuckthorn plants to
increase strength in army personnel, it is
marketed by Godrej foods to consumers and
has apparently become a favourite add-on to
vodka for many in metros such as Delhi and
Mumbai.
• Identify X who developed Leh Berry Drink.

46. • DRDO

47. 16.
• The ______ effect was the nearly 35% drop in the value of the Brazilian
real that occurred in 1999. The effect was caused by the 1997 Asian
financial crisis which led Brazil to increase interest rates and to
institute spending cuts and tax increases in an attempt to maintain the
value of its currency.
• These measures failed to produce the intended effect and the Brazilian
government floated its currency against the US dollar, which led to the
dramatic decrease in its value.
• This caused an increase to tourism in Brazil, especially the beaches,
and also made many locals cancel their vacations to international
beaches opting to go somewhere local.
• FITB.

49. • Samba effect
• Kinda like the Tequila effect of Mexican peso

50. 17.
• Y, derived from Persian X, literally means "purse bearar" or Treasurer.
Y were in charge of testing the genuineness weight of minted coins.
Along with Kulkarni,Joshi, Gurav, Lohar, Kumbhar, Parit, Nhavi, Sutar,
Chambhar, Mahar and Mang, who came from different castes, the Y
formed a part of Bara Balutedar system.
• The privilege of Y-dari was granted by the Peshwa to a person who
could advance a fixed sum of rupees to the government. The Y was to
examine the coins used in of day-to-day transactions. In exchange for
their services, they were granted hereditary rights (Vatan) to a share
in the village harvest.
• Today also, Y is part of Maratha revenue system, as well as the local
administrative body in the state of Maharashtra.
• Give Y or the surname of mostly business families originating from Y.

52. • X-Fotdar
• Y-Potedar
• Poddar

53. 18.
• When a senior executive of a
company was given the task of
setting up a new detergent plant at
Augusta in Georgia, USA, he invited a
now well-known management guru
to help him implement his (the
guru’s) path-breaking theory at the
plant.
• A veteran of the Korean War, he had
realized that military-style
command-and-control management
would not work in corporate life.
• Name this guru and his famous work
on this subject.

55. • Douglas McGregor
• The Human Side of Enterprise

56. 19.
• German company Bayer lost exclusive right to this blockbuster brand
name when the courts ruled that the article (the product) had no other
general name and that, on expiry of the patent, it could be
manufactured by other firms as well.
• This is one of the examples of a brand name becoming a generic name
and the owner company losing the right over its popular brand name.
• Name the brand name in question.

58. • Aspirin

59. 20. Id this rising startup

61. • TapChief
• Founded in 2016 by BITS Pilani Alumni, Shashank Murali, Binay
Krishna, and Arjun Krishna, helps students and professionals
interact with experts and also work with them.

62. 21.
• On the complaints of their
neighbors, police once raided the
garden house workshop of these
two great German automobile
inventors. Apparently, the
neighbors suspected that the two
men are counterfeiting coins
because of the knocking, clanking
and other metal sounds they often
heard coming from the workshop.
But to their surprise, the police
found the workshop was full of
engines and their parts.
• Who were these two automobile
legends who left Otto’s and later
patented one of the first successful
IC engines?

64. Daimler and Maybach
• In 1882 Daimler and his coworker Wilhelm Maybach left Otto’s firm and started their own
engine-building shop. They patented one of the first successful high-speed internal-
combustion engines (1885) and developed a carburetor that made possible the use of gasoline
as fuel.
• The two men’s efforts culminated in a four-wheeled vehicle designed from the start as an
automobile (1889). This commercially feasible vehicle had a framework of light tubing, a rear-
mounted engine, belt-driven wheels, and four speeds. In 1890 Daimler-Motoren-Gesellschaft
was founded at Cannstatt, and in 1899 the firm built the first Mercedes car.

65. 22.
• This theory of equity market price fluctuations postulates that many
investors make their pricing decisions based not on what they think
the fundamental value of equities are but rather based on what they
think everyone else thinks their value is.
• Proposed by the economist John Maynard, the metaphor ‘______ ________’
originates from the behavior of participating readers of certain
newspapers who run ______ ________, where the reader who correctly
predict the winner wins a prize. So, a typical reader’s tendency will be
not to vote for what he actually sees and thinks but rather what other
readers think.
• This behavior may be observed in some voters who, irrespective of
their personal preferences, may end up voting for a candidate they
think has the greatest potential to win.
• What is this theory called or FITB.

68. • Keynesian Beauty Contest theory

69. 23.
The US Patent and Trademark
Office recently published a
bizarre request involving a
banana as shown in picture.
Apparently this project can also
work with other household
objects like coffee mugs and pen.
What and by whom is this bizarre
patent request?

71. • PlayStation controllers
• Sony Interactive Ent.

72. 24.
• Founded more than 130 years ago in the year 1887, the X brand
originally came about after founder’s obsession with western
technology and science combined with his love of tinkering.
• When able to successfully fix a school’s reed organ, he realized the
great business opportunity an instrument brand could be as, at the
time, there were no Japanese makers of Western instruments.
• After decades of building up a reputation for quality organs and
upright pianos, as well as multiple offshoot divisions spawning, they
finally entered the wind instrument market with saxophones and
completely dominated that too.
• Give X.

74. • Yamaha
• Torakusa Yamaha

75. 25.
What is the CTF of this structure in North Carolina?

77. • Only (remaining) shell shaped Shell gas station

78. ded