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1. Samsung Company
Presentation on

2. Submitted to:
Shaharima Juthi
Lecturer
Department of Business Administration
Z.H. Sikder University of Science and
Technology

3. Name ID
1. Azaaz Munshi 120216086
2. Md. Sourav Hossain 120216037
3. Mezanur Rahman 120216002
4. Sonia Akter 120216121
5. Helena Akter 120216124
6. Nusrat Jahan Nipa 120216060

4. About The Company:
 World Largest Electronics Company Samsung was began in 1969 in Suwon,
South Korea. It is founded by Lee Byung Chul.

5. The Objective of Company:
 The main objective of Samsung Company is to sell quality products to
customer interested in purchasing.

6. Vision and Mission Statement of the
Company:

7. The Goal of the Company:
 The ultimate goal of Samsung electronics is to emerge as a global
business leader.

8. Marketing Strategy:
The Company uses 4 marketing mix in their marketing strategies:
 Products in the marketing mix of Samsung.
 Price in the marketing mix of Samsung.
 Place in the marketing mix of Samsung.
 Promotion of the marketing mix of Samsung.

9. Products in the marketing mix of Samsung:
 Tablets
 Mobile Phones
 Smartphones
 Normal Phone
 Television
 Camera
 Refrigerator
 Air Conditioner
 Laptop etc.

10. Price in the marketing mix of Samsung:
Because of its presence in deferent product categories
Samsung uses various pricing strategy. Samsung Company
follows Skimming the price and Competitive policy in the
marketing mix.

11. Place in the marketing mix of Samsung:
Samsung is present through various channels in the market.
It works on the channel marketing concept wherein there
are three segments such as sales and service dealers,
modern retail, and distributors.

12. Promotion of the marketing mix of Samsung:
Samsung uses multiple forms of promotion and tactics to
attracting the customers to themselves through advertising
and other sales promotions.

13. SWOT Analysis of Samsung Company:
 Strengths:
 Weakness:
 Opportunities:
 Threats:

14. Marketing Budget of Samsung:
Samsung will have spent $14 billion on marketing and promotion of its
products in 2013 which is more than Iceland’s total GDP. According to
data from Thomson Reuters, Samsung will spend 5.4% of its annual
revenue on advertising and promotion, more than any other of world’s
top 20 companies by sales.

15. Conclusion:
It is very clear that mission and vision policy, marketing strategies,
technological updates and research and development are the key
features for the progress of a company.

16. The End