2. • When would you need our services
• What services do we offer
• How will we do it
• Why would you work with us
• Where have we done this
• What are the Next Steps
• Case Studies
Index
2Proposal for Sales and Marketing Consultancy Services
3. When would you need our services?
3Sales and Marketing Consultancy Services Presentation
Corporate Strategy
• Portfolio analysis
• Investment strategy
• Product & Technology
strategy
• HR strategy
• Manufacturing Strategy
• Restructuring / Mergers &
Acquisitions
Go to Market Strategy
Market Entry
• Pre- launch Consumer and
Market understanding
• Finalising the product/service
offering and its positioning
• Establishing the marketing
program
Business Growth
• Awareness and trial for new
customers
• Preference, loyalty and referrals
for existing customers
Sales Process Improvement
• Channel Sales: Trade and end
consumer engagement
• Direct Sales: Customisation,
Cost and Convenience
Communication
activation
• Advertising content
development
• Media activation
• Point-of- sale material
development
• PR management
Strategy firms
Our area of services
Advertising &
Communication
agencies
4. What services do we offer?
• Create a strong, relevant and unique Positioning through
• Product/ Service- Selection, features & pricing
• Branding & Communication strategy
• Sales Organisation structures- Products & Services
Marketing program finalisation
Sales Process Improvement
• Distribution network setup
• Key Customer and stakeholder relationships
• Response to Competitive moves
• Focus and customisation improvements
• Sales information systems
• Channel evaluation and expansion
• Training for conversion increase
4Proposal for Sales and Marketing Consultancy Services
Program Implementation & Tracking
5. How will we do it?
Sales process
Study &
Recommen-
dations
3-4 weeks
Sales Strategy
implementation
& Training
8 -10 weeks
Enquiry and
Conversion
increase
Insights and
Recommendation
on current
marketing
programs
2-3 weeks
Strategy
formulation and
execution
6 -8 weeks
Revenue,
Market share,
Profitability
increase
Go- to Market
program
finalisation
2-3 weeks
Execution of
Marketing
program
4-6 weeks
Successful new
product launch
Category and
competition
intelligence
collection
2-3 weeks
Create a strong
positioning
Recommendation
for Positioning &
Entry strategy
1-2 weeks
ObjectivePhaseIPhaseII
Market Entry Business Growth Sales Leadership
Figures in italics indicate approximate time-line for project execution
5Proposal for Sales and Marketing Consultancy Services
6. Why would you work with us?
What it means to youMy Value Proposition
Extensive hands-on
experience in sales and
marketing operations
Quick understanding of your
markets & business processes
Practical & cost effective
approach
Recommendation in line with
available resources
Milestone based pricing Spend linked to outcomes
End-to-end services
leveraging specialists
Single source for specialized
solutions for multiple issues
Exposure to multiple industries Best practices learning+
application
Thorough knowledge of
pan-Indian markets
Support for Local, Regional and
National market issues
1
2
3
4
5
6
6Proposal for Sales and Marketing Consultancy Services
7. Where have we done this?
Startups
Large Indian firms
MNCs
Consumer goods: Two-wheelers, Colour TVs, White Goods, Bathroom
products, Home Improvement products
Agriculture, Industrial & Infrastructure: Lighting, Farming products,
Construction Materials and Equipments, Polymers & Chemicals.
Services: Education, Freight Forwarding, Warehousing
18 years of Pan India experience in building B2B and B2C
businesses
Companies
Sectors
7Proposal for Sales and Marketing Consultancy Services
8. What are the next steps?
First level discussion
Identification of challenges
Proposal presentation and scope finalisation
E mail: soumyo@brandexecute.com
Phone: +91 98603 44912
Linkedin: www.linkedin.com/in/soumyaduttagupta
Engagement Process
Contact Details
8Proposal for Sales and Marketing Consultancy Services
10. Market Entry
Market opportunity
assessment
Entry strategy for a premium European
bicycle brand
Competition mapping
and benchmarking
Product mapping for a new entrant in the
lighting industry
Proposition Testing
and finalisation
Alternate fuel motorcycles for a 2 Wheeler
major
Positioning, Branding
& Communication
Re-positioning a premium bathroom product
brand
Sales and distribution
model finalization
Sales strategy for a new entrant in Air
Fresheners
Successful new
product launch
Experience in multiple categories- Consumer
products and automobiles
10Proposal for Sales and Marketing Consultancy Services
11. Business Growth
Growth strategy –
development and execution
Scaling up a Logistics consulting and
execution firm
Using brand and sales strategies in
highly competitive consumer durables
and automobiles markets
Marketshare improvement
Retail business
improvement
Retail Experience improvement of a
premium bathroom product brand
Rural push for a Rs. 500 crores
motorcycle Business
Rural Business
Integrated strategy engaging multiple
stakeholders in a premier Business
school
Preference improvement
11Proposal for Sales and Marketing Consultancy Services
12. Sales Process Improvement
Solution selling capability
development
Building win-win collaborations at a
logistics services organisation
TQM process implementation for Enquiry
and Conversion increase for Auto Retailing
Sales Process Improvement
Training Process improvement
for a very large sales force
IT enabled learning solutions for product
knowledge and soft skill improvement
Sales Planning & Distribution
efficiency increase
Reducing sales loss for Product
Unavailability for a Building Product co.
Inventory optimisation
Flexible and assured delivery from Plant to
2 Wheeler dealers
12Proposal for Sales and Marketing Consultancy Services
