1. Brand
Management
By,
Anuj Mokashi : 7
Madhusudan Reddy: 21
Sneha Sanghani: 42
Tina D’souza: 46
V.Sreevidya : 49
Yogesh Dad : 52

2. David Aaker’s Model

3. Awareness
Familiarity
AD EXPOSURE MODEL OF DAVID AAKER
Info. about
F&A, Benefits
Formation of Image
of Brand
Ad Exposure Purchase
Attitudes Behavior
Feelings & Association with
Brand
Formation of linkages with
Experts
Healthy Incentives, Promotions to Excite Customer
into buying Product

4. Quick
Service, Fres AD EXPOSURE MODEL OF DAVID AAKER
h and Hot
food
Meals at reasonable
price , Variety, R1
Innovation
Burgers, fun
, children, fast R2
food, convenience
Ad Purchase
Exposur R1 R1 Attitudes
????? Behavior
e
R1
R1
R2 Ronald !!!
R2
Home delivery, one
minute service or
coke free,
Gifts on Kiddy Meals,

5. Biggest
confectionary AD EXPOSURE MODEL OF DAVID AAKER
, 100yrs old
Milk Chocolate , Nutri.
benefits, Purple R1
pack, purity seal.
Meant for
kids, celebration, joy R2
Ad Purchase
Strong brand, “kuch
Exposur R1 R1 Attitudes
meetha ho Behavior
e jaaye”, “aaj pehli
taarik hai”.
R1
R1
R2
R2
Celebrations ,Home
pack, Cadbury
Chunks, Heros.

7. Theodore Levitt’s Model

8. Available in over 60 countries worldwide
Sunsilk Hair-only Glossy Magazine,2003
Potential www.Sunsilkgangofgirls.com
Makeover Stalls at various Malls
Promotional event in Delhi, 2006
Augmented
Basic
Product
200ml bottle, Rs
Fragrance 169
Communication wheel
Core Product
Sunsilk
Shampoo
Hair Care
Wheel Of Usage Exp. Of Consumer

9. Thank you