hyundai info

1. By,
Soumya
Akash
Jitendra
Abhijith
Siddhanaik

2. INTRODUCTION…
 The Hyundai Motor Company is a South Korean
multinational automotive manufacturer.
 headquartered in Seoul, South Korea.
 Founded by CHUNG JU YUNG.
 The company was founded in 1967 DECEMBER 29 and,
along with its 32.8% owned subsidiary,Kia Motors
together comprise the Hyundai Motor Group which is the
world's fifth largest automaker based on annual vehicle
sales in 2012.

3. Continue…
 In 2008, Hyundai Motor (without Kia) was ranked as the
eighth largest automaker.
 As of 2012, the Company sold over 4.4 million vehicles
worldwide in that year,and together with Kia, total sales
were 7.12 million.
 Present CEO And CHAIRMAN is CHUNG MONG KOO.
 Its parent company is Hyundai motor group.

4. Hyundai Logo…

5. Hyundai in India..
 Hyundai Motor India Ltd is one among best automaker
in the world.
 It is the 2nd largest automobile manufacturer in India.
 Founded 6 May 1996
 Headquarters :Sriperumbudur, Kanchipuram
district, Tamil Nadu, India
 Mr. Bo Shin Seo is the managing director.
 Products: Automobiles
 Website : www.hyundai.co.in

6.  HMIL's first car, the Hyundai Santro was launched in 23
September 1998 and was a runaway success.
 Hyundai Motor India Limited (HMIL) is a wholly owned
subsidiary of Hyundai Motor Company (HMC),
 HMIL presently markets 10 models - Eon, i10, Grand i10,
Xcent, Elite i20, Active i20, Verna Fludic 4S, Neo Elantra,
Creta and Santa Fe.

7.  As HMC’s global export hub for compact cars, HMIL is
the first automotive company in India to achieve the
export of 10 lakh cars in just over a decade.
 HMIL currently exports cars to more than 120 countries.
 To support its growth and expansion plans, HMIL
currently has 388 strong dealer network.

8.  HMIL’s manufacturing plant near Chennai claims to have
the most advanced production.
 To cater to rising demand.

9. VISION AND MISSION…
To create exceptional automotive value for our customers
by harmoniously blending safety, quality and efficiency
With our diverse team, we will provide responsible
stewardship to our community and environment while
achieving stability and security now and for future
generations.

10. strengths..
 Hyundai India has such a brand equity that it is
almost assumed to be an Indian brand.
 The domestic sales is increasing at an average rate
of 19.1%
 HMIL is known for its quality products.

11.  Hyundai products never fail to win laurels in each
segment from various automobile ratings ever since
its operations in India
 An article in Economic times quoted that “Hyundai
Eon launched , treads on Alto territory” indicated that
Eon will act as a threat to reduction in Alto’s market
share
 Among the automobile players only HMIL is known
for its CSR activities

12. weakness
 HMIL took a long time to gain the market share as its not
the first mover in India
 In terms of most reliable and trusted brand; Maruti is
more strong in Indian subcontinent
 Spare parts of Hyundai vehicles are comparatively priced
higher and spare parts do not have PAN India presence

13.  As Hyundai majorly concentrates on quality, most of its
product are in premium category in each segment.
 Hyundai doesn’t have any product match to compete in
Corporate orders like Tata Indica V2, Tata Sumo,
Tata Indigo, Chevy Tavera, Ford Fiesta etc.
 These vehicles are most preferred in both cab segment
and government booking for bulk orders

14. leader
We will strengthen our future competitiveness by making
bold investments to develop innovative technologies,
strengthen our product development capacity, enhance
the quality of our customer service and increase our
brand value as a leader in the global automobile industry

15. Evolution strategy…
 Unique positioning.
 Emerging market.
 Luxury market growth.
 Target segment – youth, family, car buffs.
 Geographical focus – Brazil, India, China, Russia.
 Advertising campaign.