Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.

1. Email Marketing
-By Soumalya Roy
Author,
www.marketinggyan.club

2. Index
• Definition of Email Marketing
• Importance of Email Marketing
• Types of Email Marketing
• Goals of Email Marketing
• Challenges of Email Marketing
• Process of Email Marketing
• What is Bounce in Email Marketing
• Types of Bounce in Email Marketing
• Engagement with Emails
• Various Tools Used in Email Marketing

3. Definition of Email Marketing
• Email Marketing is a form of Direct Marketing that uses email to
promote your business/products/service.
• It can help customers to become aware about your products/service.
• Through Email Marketing, you can teach your customers about your
new offerings or how they can use your existing products in a much
better way.

4. Importance of Email Marketing:
• Extensive Reach
• Good CTR
• Sharable
• Create Valuable Content
• Personal Touch
• Most Cost-effective medium

5. Tips of Email Marketing:
• Don’t buy Email List
• You need to be aware about national and international email
regulations
• Please send emails when you really need to send
• Please don’t overuse it else your subscribers may unsubscribe you.
• Always add value in each email.

6. Types of Email Marketing Campaign:
• Promotion
• Newsletter
• Welcome Drip
• Nurturing Cold Leads
• Shopping Cart Abandonment Email
• Happy Birthday
• Empathetic and Social Cares Email

7. Goals of Email Marketing:
• Selling
• Up-Selling
• Promotion/Offers
• New Products/Services
• Feedback

8. Challenges of Email Marketing:
• Delivery
• Deliverability

9. Process of Email Marketing:
• Gather Email Addresses/ Database
o Purchase Email List
o Email Harvesting
o Lead Generation Campaign
o Embed Subscription form
• Content
• Catchy subject line with 60:40 as text-image ratio
• Image
• Links
• Scripts
• Proper Header Information
o From
o To
o Subject
o SPF/Sender’s IP Address
o DKIM/Sender’s Domain Address

10. What is Bounce in Email Marketing?
• When the email is not delivered in Email Marketing, it is known as
Bounce.
• Bounce can be of two types:
oSoft
oHard

11. Engagement with Emails:
• Open
• Click
• Forward
• Delete
• Report Spammer
• Unsubscribe
• Add to address book
• Move you to primary

12. Tools for checking the Header:
• https://toolbox.googleapps.com/apps/messageheader
• https://www.mxtoolbox.com

13. Tools for checking the subject line:
• https://www.subjectline.com

14. Tools for checking the score of the sender’s IP:
• https://www.senderscore.org

15. Tools for verification of Email Address:
• https://www.verifyingemailaddress.org

16. Thank You !!