Another year has come to a close, bring a lot of changes in the world of social media. 2016 was an interesting year for Twitter in the UK because it was mostly dominated by music, with one group in particular outperforming the rest. News sources also had a successful year, being the most active and mentioned profile category. To get this info, we analysed reach, engagement, customer service, and content on Twitter in 11 integral industries. The biggest pages remained that big for the majority of the year, as there weren’t many new comers in the ranking. The 3 biggest pages this year were One Direction (more on them in a bit), Harry Styles, and BBC Breaking News. Music profiles rounded out the rest of the ranking. Music was clearly the biggest player on Twitter this year, knowing how to engage fans and offer a unique experience. For more information, visit our blog: https://www.sotrender.com/blog/2017/01/twitter-uk-summary-2016/