More at: https://www.sotrender.com/blog/2017/04/facebook-global-pages/ If you asked any brand what one of their main marketing purposes is, many of them would say “We want to reach internationally”. Nowadays, in the international environment that Facebook provides, working towards such a goal isn’t a problem. So what happens when your brand wants to reach people globally, but they have a different language, different ways of communicating, and are online for different reasons? That’s where Facebook Global Pages comes in. This feature isn’t exactly a novelty, but there are still a number of secrets it hides from users, and it can be a real mystery for some. But we’ve brought all of that into the open with our presentation. More at: https://www.sotrender.com/blog/2017/04/facebook-global-pages/

1. Go Global with
Global Pages
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2. Global Pages were invented with the purpose of simplifying social media presence
of global brands on Facebook.
Thanks to this feature, it’s easier not only to maintain your brand’s activities, but
also to measure the effects and marketing efforts on each market and customize
your communication.
In Sotrender, we know how essential is to take care of the way of personalized
communication, so we decided to prepare some content about Global Pages that
can be really helpful in making your strategy just better.
Global Pages
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Find out more → https://www.sotrender.com/blog/2017/04/facebook-global-pages/

3. Root Page – An invisible page that overlooks the whole structure and gives some
insights into all of your Global Pages. Adding or removing countries and languages is
available for the admins of this Page.
Market Pages – Location-specific Pages for particular countries, where people meeting
specific criteria (being in/from a selected country) are redirected.
Default Page – A Page shown to people if they don’t meet any requirements to be
directed to any of the Market Pages – e.g. they live or are from a country that has no
region-specific Facebook Page, so they need to be directed to this “main” Page instead.
Global Pages' structure
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4. ●
Global brands that offer products and services all over the world (But not every
type of service – some should be advertised locally with a separate Page, using
ratings and recommendations for each location – e.g. hairdressers).
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Brands that have different offers in particular countries (e.g. McDonald’s – not
only do they offer a range of different products, but they sometimes sell things in
one country that wouldn’t be successful in another).
●
Brands that communicate in separate languages, offer unique support (e.g. time
zone difference) or have different stores.
What brands would benefit from Global Pages?
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So, should you get into Global Pages? >>
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Find out more → https://www.sotrender.com/blog/2017/04/facebook-global-pages/

5. It all depends on your resources, strategy, and business goals. If you feel like you
can handle it, give it a try.
Coca-Cola or McDonald’s could be a good benchmark for your brand – you can
easily switch countries and see how they communicate all over the world. It’s easy!
In our blog post we included some more exciting news about this feature and itds
advantages.
Should your brand get into Global Pages?
5Find out more → https://www.sotrender.com/blog/2017/04/facebook-global-pages/
See examples >>
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6. Examples of using Global Pages
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7. How can you make the most of Global Pages?
Is this feature a real gamechanger?
Check it out in our blog post
dedicated to Global Pages.
CLICK >>
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