New Social Media and Personal Branding Presentation
Social Media Project for GM
1. NYU SCHOOL OF PROFESSIONAL STUDIES
GRADUATE PROGRAM IN PUBLIC RELATIONS
AND CORPORATE COMMUNICATION
SPRING 2015 SOCIAL MEDIA PROJECT FOR
GENERAL MOTORS
KIM CARPENTER, GM COMMUNICATIONS
EAST COAST GROUP MANAGER
4. BREAKING DOWN THE #NUMBERS
2X 21%
Tweets with
#hashtags receive
twice the
engagement than
the ones without.
Tweets with up to
two #hashtags
receive 21% more
engagement than
the ones with more.
5. #HASHTAGS
Do’s
1. Use the same #hashtag
on all social media
platforms.
2. #Engage with fans and
followers throughout
the event.
3. Tie the brand name to
the #hashtag event.
4. If more than 1 word,
#CapitalizeTheLetters
Don’ts
1. Create #hashtag for
every word in a post
(hashtag abuse)
2. Use inaccurate,
unauthorized
#hashtags
3. #TurnASentenceIntoAH
ashtag.
9. SOCIAL VIDEO IS HERE TO STAY
2/3 90%
Nearly two-thirds of
people are visual
learners, and visual
data is processed
much faster by the
brain than is text.
Adding videos to
landing pages can
increase
conversions by
nearly 90%.
