digipak analysis

1. Future Nostalgia
Digipak Analysis
By Sophie Superfine

3. Front Cover
Album name meaning - ‘I remember that I
was on my way to radio show in Las Vegas
thinking about the direction for this new
record. ‘I realised that what I wanted to
make was something that felt nostalgic but
had something fresh and futuristic about it
too.’
The moon in the background looks like she is
driving in space which suggests a futuristic
look. The pink is convetionally very feminine
and is a playful, and nostalgic colour that
takes people back to their childhoods. This
links to the title of her album.
The typography of ‘Dua Lipa’ is cursive
and a silver colour which conveys her as
glamorous and reinforces the modern
theme. However, the bright pink makes
her name stand out so that audiences
instantly recognize her album and links
in with the colour theme.
The diamond ring in the fore front of the image
conveys her as a wealthy and elegant lady. The
white gloves reinforce this idea but the cut outs on
the sleeves, make her more trendy and
fashionable to relate to her teenage audience.
The pink top could be associated
with love, feminity and kindness
which could be qualities that Dua
Lipa wants people to think of her as.
The low cut is slightly revealing,
which may appeal to the ‘male gaze’.
The smokey-eye makeup gives a
strong vibe and makes her eyes
stand out creating a glamorous and
attractive look by adding dimension.
The black colour which fills the
spaces, makes the main singer stand
out and draws the audience’s
attention to her, linking to Richard
Dyer’s star theory.

4. The white high heels link with the
front cover as people may associate
this with someone who is classy. As
you can just see her legs, It
dehumaizes her by making it seem
like they are selling her as a body
part in order to sexualise her or
make people want more.
The contrast of the more muted
tones on the back cover compared
to the pink on the front cover is a
binary opposite that could be
showing two sides to her
personality through the two
representations.
The bottom of the car is seen in this image and
may link to the ‘nostalgia’ of an old car and some
audiences may recognize this from childhood or
from the past. The space grey colour and
highlights to make it look shiny, emphasizes the
title.
The track list is a conventional part of a
digipak and the typography is in capital
letters to show its importance. The
sequencing of a tracklist may define the
relationship between each song.
The writing at the bottom of the back cover is
another conventional part of a digipack as it
holds important information to lead an
audience to other products by the artist or
copyright legal information. The record label
‘Warner Records’ is also printed on this
digipak and lets people know Dua Lipa’s
record label.
Back Cover

5. The CD ties in the theme of the
moon by having the background
look like it is a close up image of a
moon. The colours replacate the
same moon as the back cover to
make a coherant digipak design.
CD – Inside Cover
The typography of the words is the same
throughout the digipak. The ‘Dua Lipa’ is
written in cursive which may suggest that she is
creative. The ‘Uses and Gratifications Theory’
says that audiences like to be ‘active’ so the
use of a more a more personal touch as though
the artist has written her name herself, may
engage a wider audience.
The colour scheme is similar
to the rest of the digipak with
the silver writing on the
artist’s name, which is made
to stand out by the black
behind it.
The legal information around
the edge of the CD makes the
design more appealing as it is
printed in a more creative way
rather than just putting it at
the bottom.
Some people may interperate this
background as white clouds in the sky
which could suggest positivity and
represent a light approach to life.
They are a symbol of mystery so Dua
Lipa may be conveying this sense of
secrecy to those who are yet to listen
to her album to entice a larger
audience.