CareNA is a unique and ground-breaking approach that brings together service users, carers and providers to facilitate service user choice and control. This innovative website www.carena.org.uk was launched recently and is receiving significant interest and attention. Within six months, over 130 providers had registered and over 300,000 ‘hits’ were made. It has been nominated for a COSLA Excellence and Digital Entrepreneurial Award. Learn how it provides quick access, facilitates choice and control, supports co-production and encourages a demand and outcomes led approach. Contributed by: North Ayrshire Council

2. Facilitating choice and control
Supporting informed decisions
Developing the market
The Concept

3. Key Trends
• Social care market will change radically
• Greater choice and control over service
provision for service users and carers
• Key task of local authority to facilitate
and develop the social care market
• Ensure that an appropriate range of
services and support are available
• Multiple mechanisms used to
commission and purchase care

4. Collaborative Approach
• Full engagement of service
users and carers
• Buy-in from community
groups and service providers
• Practitioner involvement
• Influence and co-production

5. Innovation by Design
• Dynamic web designer
• Easy access and user friendly
• Two way communication
• Practical use of social media
• Social care and community
channels
• Community connectors

7. Performance
• Over 150 providers involved
• Around 400,000 hits
• Support focused on demand
• Providers adapting services
• Collaborative approaches
• Developing the care and
support market

8. Future Innovation
• Market positioning statement
• Ratings and testimonials
• Personal assistant matching
• Employment opportunities
• Increased use of social media
• Evidence impact through film
• Independent model

9. Impact
• Natural wealth
• Enablement
• Preferential activities
• Practical help
• Emotional support
• Making a positive difference to
peoples lives

10. Service User Benefits
• Single point of access
• Making the most of service user choice
• Supports co-production of care plans
• Information, guidance and advice
• Full overview of provision
• Clear access and pathway to support
• Multiple communication channels

11. Provider Benefits
• Wider and free communication channel
• Understand service users needs
• Utilise social care market intelligence
• Adapt services to changing demand
• All SDS service users signposted
• Broaden web presence
• Promotion and marketing strategies
• Coordinated marketing
• Benefit from joint publicity