The teaser deck for our SXSW 2018 presentation "Identity Storytelling in the Digital Age."

1. re:publica
What’s Your Story?
Identity Storytelling
in the Digital Age

2. 1
Millennial’s “watch instantly” viewing habits are changing
how content is created.
Identity Storytelling in the Digital Age | SXSW 2018

3. 2
Imagine if you could decide what movies are shown in theaters
based on your personal preferences.
Identity Storytelling in the Digital Age | SXSW 2018
Wikimania2009 Beatrice Murch

4. 3
How would Hollywood change if underrepresented storytellers grew
their own audiences through digital platforms?
Identity Storytelling in the Digital Age | SXSW 2018

5. 4
This is happening now: Film and TV development is changing
because of new digital platforms and the Internet.
Identity Storytelling in the Digital Age | SXSW 2018

6. 5
Identity Storytelling in the Digital Age | SXSW 2018
But what does “viral” content mean to Hollywood?
Thomas Wolf
Our panel covers how digital platforms are restructuring the
way content is developed, financed, and distributed!

7. 6
Identity Storytelling in the Digital Age | SXSW 2018
Hear from Quinta Bunson
. . .To BuzzFeed and Feature Films
From Social Media. . .

8. 7The Storyteller
 Quinta will discuss how her social media
activity was the key launchpad for her career,
which is expanding into film through Buzzfeed
Motion Pictures.
 Quinta is one of the leading creators emerging
from digital native platforms, responsible for
videos and shows garnering tens of millions of
views.
 Quinta’s first series, “Broke,” a show she
wrote and starred, debuted on YouTube Red.
 Quinta released one of the first “viral projects”
in 2014 with “The Girl Who’s Never Been on
a Nice Date.” This series gained a huge, viral
fan base on Youtube and Instagram.
 Currently, Quinta is the first BuzzFeed Motion
Pictures producer to be signed under contract
to write, direct, star and produce her own
projects within the media company’s studio
division.
Identity Storytelling in the Digital Age | SXSW 2018
Hear From Quinta Bunson
BuzzFeed’s Biggest Rising Star

9. 8The Development Executive
 Hieu leads the global creative strategy for
next generation content at BuzzFeed Motion
Pictures.
 Hieu will discuss how BuzzFeed and other
digital platforms are challenging the prevailing
paradigms of development and production
through film, television, and digital media.
 BuzzFeed’s innovation-obsessed culture helps
foster a deeply-connected and highly-engaged
audience. This provides data, clarity, and
insight which Hieu leverages to uniquely
influence the evolution of storytelling and
shareable creative content.
 Hieu’s knowledge stems from 15 years of film,
television, and digital media development and
production having worked with Paramount,
Lionsgate, Amazon, and Fox. Hieu served as
President of Chu Studios, and he was also the
Executive Producer of “The LXD” - one of the
first Hulu originals.
Identity Storytelling in the Digital Age | SXSW 2018
Hear from Hieu Ho
Development Executive
BuzzFeed Motion Pictures

10. 9The Distributor
 Scott leads digital audience development at
20th Century Fox and Fox Network Groups.
 Scott will discuss how a major Hollywood
movie studio is looking at the influence of
digital platforms, and adapting to the specific
viewing desires of audiences.
 Scott will discuss his new role in leading new
strategies at Fox across both Film and TV to
introduce their content library to a new
generation of audiences.
 Scott’s knowledge stems from an extensive
career spanning traditional and digital media
at YouTube and The Walt Disney Company,
giving him a unique insight into implementing
changes at a studio stemming from
disruptions spurred by increasing competition
from digital platforms.
Identity Storytelling in the Digital Age | SXSW 2018
Hear from Scott Norville
Vice President
Digital Audience Development
20th Century Fox & Fox Network Group

11. 10Moderated By: The Entertainment Lawyer
 Sophia Yen is a partner in the Entertainment
and Media group at Manatt, Phelps & Phillips,
LLP and a member of Manatt Digital.
 Sophia has negotiated and structured many
ground-breaking deals across the wide
spectrum of traditional and new medium
platforms.
 As a trusted advisor to traditional studios,
independent producers, and new media
companies Sophia has the unique ability to
connect the different functions of each of the
speakers.
Identity Storytelling in the Digital Age | SXSW 2018
Hear from Sophia Yen
Partner
Manatt, Phelps & Phillips

12. 11
The future of independent filmmaking and TV development is in
your hands as viewers and storytellers!
Learn about how digital platforms are restructuring how content is
developed, produced, financed, and distributed!
Identity Storytelling in the Digital Age | SXSW 2018