This is the second part of my presentation at the DesignOps Meetup Helsinki on 30th of August 2018. Read more: https://medium.com/@sonjakrogius/scaling-design-with-a-design-system-89e52efff1c8

1. DesignOps Meetup Helsinki 30.8.2018
Sonja Krogius
Lead Designer
+358 45 639 6631, sonja@nordkapp.fi
CaseVeikkaus:
Scaling design with a design system

2. Veikkaus is a Finnish
exclusive right principle
gambling provider that
generates over one
billion euros a year for
the common good.
3 231M
Revenue (2017)
1,4M
veikkaus.fi
Visitors / week
42%
Coming from digital
services (2017)

3. Browser, iOS and Android

4. A design system is a collection of reusable
components, guided by clear standards, that can
be assembled together to build any number of
applications.
On top of that, the standards and documentation assures that assembled
results have holistic user experience.
Scaling design with a design system

5. Deliver on all levels of scale
Kristen Skinner: Org Design for Design Orgs (2016)
DesignOps mindset

6. 2.Efficiency1.Quality
3.Design
Value
DesignOps mindset

7. Quality is all about ensuring your
design team has everything they
need to produce high-quality work.
1.Quality
Scaling design with a design system

8. 1.Quality
Scaling design with a design system

9. 2.Efficiency
Efficiency is a matter of reducing
time and waste while enhancing
collaboration.
Scaling design with a design system

10. Scaling design with a design system

11. 1. Emphatize 2. Define 3. Ideate 4. Prototype 5. Test
Scaling design with a design system

12. Panu Korhonen: Re-thinking design thinking (https://blog.nordkapp.fi/re-thinking-design-thinking-part-vii-the-new-design-process-in-brief-aa59aa099c7)
What should the end state be
after introducing the artefacts to
the world. What are they for and
how do they benefit the
beneficiaries?
Persons or entities that benefit
from the results of the design.
Plans, activities and results
where we analyse how the
artefacts (or prototypes of them)
fit the purposes for the
beneficiaries.
The intangible or tangible,
physical or digital aspects of the
results. These are typically the
results that you associate with
the word design in the traditional
sense.
Design wall with arenas

13. Panu Korhonen: Re-thinking design thinking (https://blog.nordkapp.fi/re-thinking-design-thinking-part-vii-the-new-design-process-in-brief-aa59aa099c7)

14. 3.DesignValue
DesignOps is also focused on
maximizing the value of design on a
company-wide scale.
Scaling design with a design system

15. Content
creators
Other
designers
Recruitment
Business
Units, POs
Decision
makers
Co-workers and
subcontractors
Brand
department
Our design
team
Our
development
team
Customers

16. We seek for
people who share
the passion for
design systems
and scaling
design.
Scaling design with a design system

17. We create
ways to share
information.
Scaling design with a design system

18. We aim to be
topical every day.
Scaling design with a design system

19. Results so far
Scaling design with a design system

20. Results so far
Component based design system
Process and roadmap
Shared design, tool and templates
Learning culture
Cross-team collaboration
Scaling design with a design system

21. DesignOps Meetup Helsinki 30.8.2018
ThankYou!
-Sonja