2. When you decide that you want to run your own online
business, the question will soon come up in your mind
about whether you should purchase an established
website, or build one from scratch. The answers may
surprise you, and in this article I want to go over both
strategies in detail.
3. Building your own website from scratch is a lot of work.
You will have to work very hard, and unless you have
thousands of dollars up front to get started, you shouldn't
expect to start earning any serious money until after a
year has passed. It takes time for a brand new site to build
link popularity, traffic, and content. It is necessary for a
website to have these things before it can begin to earn
money.
4. When you build a new website, you may find it hard for
seasoned webmasters to take your site seriously. I've
found that some webmasters will even refuse to exchange
links with your site if it is brand new and has a zero page
rank. You can avoid this to some extent by adding lots of
content to your new site.
5. Purchasing a website is easier in the sense that if you buy
a site that is already established, there is no need to wait
long periods of time in order to get it to the point where it
is earning money. If you purchase a good website, you
should begin earning money within a month of making the
purchase.
6. However, there are a few things you need to know before
going out to purchase a website. You need to do careful
research on the site you're interested in to make sure it
earns what the owner says it earns. Request from the
webmaster a copy of earning statements for the last
twelve months.
7. Join webmaster forums and ask other veteran webmasters
their thoughts on the site you're interested in. Listen
carefully to their answers. If more than one person says
that they wouldn't buy it, and gives good reasons for
doing so, you may want to take their advice. It is also
important to get the website appraised. Make sure that is
is worth exactly what the seller says its worth.
8. You also want to make sure you buy a site rich in content.
Check to make sure the content is original and not copied
from another source. If you are a busy person who doesn't
have time to build a website from scratch, purchasing a
website would be an excellent choice.
9. However, purchasing an established website which is
earning money will not be cheap. You can expect to pay at
least $10,000.00 for a three year old website with a
pagerank of 5 or 6 which is earning $500 per month. It is
important to do your research and look at all the factors
involved in both building and purchasing a site.
