2. Official Trailer http://www.youtube.com/watch?v=BkkJ_ear-Ng

3. Genre Adventure, comedy, family, fantasy, animation, sequel. Genre conventions Comedy. Good vs. Evil. Happy endings. animism

4. Target Audience Kids (Primary target audience) Families (Secondary Audience)

6. treated differently (except by donkey)

9. She not typical princess

10. When Shrek gets captured by Charming- she attempts to rescue him.

12. Promoting : Toys Shrek 2 merchandise are estimated to total almost $800 million just in the UK.

13. Promoting: Video Games Shrek The Third is a video game based on the 2007 DreamWorks Animation film of the same name. The game was released on May 14, 2007 for the Xbox 360, PlayStation 2, Wii, PC, Nintendo DS, and Game Boy Advance. A PSP version was released in June sales of $1.48 billion

15. 1 narrative – Shrek & Donkey adventure.

16. 2 narrative- Charming trying to become King

17. -Both narratives come together in the end

19. Parenthood (Shrek and Fiona).

20. Royalty

21. Friendship

22. Love.

24. Dream Works In December of 2005, DreamWorks was purchased by Paramount Studios for $1.6 billion Ending DreamWorks' 11-year run as an independent studio. DreamWorks was never able to produce enough films to cover the cost of being their own distributors. The move allowed Paramount to increase the num of films released each year. Spielberg stayed on as a director & Geffen as chairman. The two agreed to produce up to six movies this year. In addition, Paramount has the right to distribute DreamWorks future animated features.

25. Thank you, and Goodbye.