New app idea and its marketing strategies made under internship under prof. sameer amthur

1. SURAKSHA

4. To provide safety to
women

6. Strategic partnership with
shows like Savdhaan India

7. Raising
Equity
Capital

9. It provides women safety by
alerting the people around the
victim and asking them for help
just by clicking the power button
twice . It also shows the location
and picture of the victim.

10. It also sends “HELP”
message to the contacts
provided by victim with
the location of the victim.

11. My App will be available on

12. Market Overview
With the increasing crime rates against women the need
for the women safety apps have significantly increased
and there a many competitors who will give tough
competition to the App

13. Target consumers
are Men and
Women of age 18-
35 years who use
smart phones and
want their friends
and family safe.

15. The Company’s goal is to
enhance its consumer base
and increase its users.
20 million users in 1st year
50 million in 2nd year
150 million in 3rd year

16. Customers
Collaborators
Competitors

17. Target Customers
Target customers are
those between age of
18-35 who use smart
phones.

18. Collaborators
My app will
collaborate with
famous TV shows like
Savdhan India, Crime
petrol to make people
aware about the app

19. COMPETITORS

20. Company’s Value
Proposition
Company Value
Customer Value
Collaborator Value

21. Customer Value
The only app providing instant help from the users
near the victim by showing help alert

22. Collaborator Value
We are like islands in the sea separated on
outside , connected deeply

23. Company Value

25. PRODUCTS $ SERVICES
1. It provides self- defence techniques to users.
2. Most of the features are free.
3. It is available in many app stores.
4. It provides location of women to their
registered contacts.

26. SURAKSHA
LOGO
TAGLINE
Making world a safer place

27. Price for premium version
$ 0.35 for alerting people nearby
$0.58 for providing women safety
tips
$0.28 for registering contacts

32. ORGANISATIONAL
STRUCTURE

33. PROCESS AND
SECHDULE
1. Management will emphasize speed in penetrating
selected markets and implementing public relation
programs.
2. Financial reports will be compiled weekly so that gross
and net margins can be ascertained.
3. Monitoring marketing to increase profitability.