1. Assignment Assessment Report
Assignment title: Is mass media controlling our decision making?
Campus: Pune, Delhi, Kolkata Year/semester 1st Year, Semester- I, 2015
Level: FCL I Assignment Type Summative B
Module Name: MEDIA COMMUNICATION Assessor’s Name
Student’s Name: Given on Wednesday- 17September 2015
e-mail id & Mob No Actual Submission Date 30th September 2015
Stream Mass Communication Submitted to :
Certificate by the Student:
Plagiarism is a serious College offence.
I certify that this is my own work. I have referenced all relevant materials.
(Student’s Name/Signatures)
Expected Outcomes Assessment Criteria Grade based
on D,M,P,R
system
Feedback
General Parameters
Clarity Clear understanding
of the concept
Analytical Thinking- Ability to analyze
the problem
realistically
Research Done- Research carried out
to solve the problem
Formatting &
Presentation-
Concise & clear
thinking along with
presentation
Subject Specific Parameters
Students will be able
to understand the
applications of mass
media
The role (& effect)
of mass
communication:
surveillance
(news),
interpretation
(analysis),
entertainment,
social utility -
advantages &
disadvantages
Synopsis
and brief
about
research
Student will develop
understanding about
the critical aspects of
communication
Contemporary
issues in mass
communication
“
Radio , Television,
Cinema , Print and
Student will
practice and
“

2. Multimedia Effect of
internet on Media
Industries
functioning and
communication
research about
strengths obtained
by mass media
Assignment Grading Summary (To be filled by the Assessor)
OVERALL ASSESSMENT GRADE:
TUTOR’S COMMENTS ON
ASSIGNMENT:
SUGGESTED MAKE UP PLAN
(applicable in case the student is asked
to re-do the assignment)
REVISED ASSESSMENT GRADE
TUTOR’S COMMENT ON REVISED
WORK (IF ANY)
Date:
YOUR TASKS 1: To study and analyze the use of Media devices by people of different age groups :
Q1. You have to visit specific residential areas nearby and gather the information on the following:
- People betweenage groupof 9- 15 -
- People betweenage groupof 15-21
- People betweenage groupof 21- 30
- People betweenage groupof 30- 50
You have to make a questionnaire and conduct a survey –and file it on a case to case basis. Altogether you
should have 10 people of each age group.
Q2. Students are expected to visit the market place and observe the Media trends within the common
groups :
YOU HAVE TO QUOTE THE IMPACT OF :
- FILMS
- TV
You have to make a questionnaire and conduct a survey –and file it on a case to case basis. Altogether you
should have 10 people of each age group.
- Finally you have to monitor the trends and place it in comparative charts
Grades Grade Descriptors Achieved Yes/No (Y / N)
P A Pass grade is achieved by meeting all the requirements defined.
M Identify & apply strategies/techniques to find appropriate solutions
D Demonstrate convergent,lateral and creative thinking.

3. References:
 Students are expectedtoreferthe studymaterial availableinthe library
 Studentsare expectedtoreferthe onlinematerial
 Studentsare expectedtodiscusstheirobservationsalongwiththe fellowclassmembersandthe faculty
memberstodevelopacertainconclusion.

4. Is massmedia controlling ourdecision making?
Questionnaire
Q. How much time do you spend on Recreation?
A. Less Than 1 hour | 1 to 2 hour | 2 to 4 hours | More than 4 hours.
Q. Which device you like the most?
A. T.V. | Mobile | Radio | Internet | Newspaper | Computer
Q. How much time do you spend on the specified media?
A. Less Than 1 hour | 1 to 2 hour | 2 to 4 hours | More than 4 hours.
Q. Which segment of the specified device you like?
A. Infotainment | Advertisement | Entertainment | News
Q. Does the specified segment affect your lifestyle?
A. Yes | No
Q. How much effect do a specified media do when you buy a product?
A. 0 to 25% | 25% to 50% | 50% to 75% | 75% to 100%
Q. How much does media affects and influences you?
A. Less than 30% | less than 50% | less than 70% | less than 100% | more than
100%
Q. Do you follow the trends going?
A. Yes | No
Q. How much do you spend on the trends specified through media?
A. Less Than Rs. 1000 | Rs. 1000 to Rs. 2000 | Rs. 2000 to Rs. 5000 |
Rs. 5000 to Rs. 10000 | Morer than Rs. 10000.
Q. Does media affects your day-to-day life decision making?
A. Yes | No
How?
.

5. People between age group of 9- 15

6. People between age group of 15-21

7. People between age group of 21- 30

8. People between age group of 30- 50