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RTF 393P Globalization and Social Media Final Project A Study on Social Networking Sites --  How do the top 10 world brands use Facebook brand page as a marketing tool? And how effective is it? Yi Chung, Somi Park, Yilan Zhu
Coca-Cola, 31;  IBM, 90;  Microsoft, 18;  McDonald’s, 62;  Intel, 49;  Nokia, 28;  Disney, 2.
Research Question ,[object Object],[object Object],[object Object]
Methodology ,[object Object]
Communication Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Reaction ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
Limitation ,[object Object],[object Object],[object Object],[object Object]
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How do the top 10 world brands use Facebook brand page as a marketing tool? and How effective is it?

  • 1. RTF 393P Globalization and Social Media Final Project A Study on Social Networking Sites -- How do the top 10 world brands use Facebook brand page as a marketing tool? And how effective is it? Yi Chung, Somi Park, Yilan Zhu
  • 2. Coca-Cola, 31; IBM, 90; Microsoft, 18; McDonald’s, 62; Intel, 49; Nokia, 28; Disney, 2.
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