The document discusses a study analyzing how the top 10 global brands use Facebook brand pages as a marketing tool and how effective it is. It examines the communication purposes, strategies, and media reactions to the top brands' Facebook performances. The research questions focus on the communication purposes, strategies used for content, features, and techniques, and how media professionals comment on and react to the top brands. It also outlines some limitations to the study, such as limited media sources and lack of quantitative evaluation criteria.

1. RTF 393P Globalization and Social Media Final Project A Study on Social Networking Sites -- How do the top 10 world brands use Facebook brand page as a marketing tool? And how effective is it? Yi Chung, Somi Park, Yilan Zhu

2. Coca-Cola, 31; IBM, 90; Microsoft, 18; McDonald’s, 62; Intel, 49; Nokia, 28; Disney, 2.

10. ThaNK YOU!