It’s crucial to review your marketing efforts at year-end in order to improve productivity and effectiveness. It could have a significant impact on whether you meet your annual targets, as well as what next year has in store for your business. Read our advice for what you need to think about during the festive period. If you need any support with your marketing and communications activities, or want to discuss ideas for future campaigns, get in touch via hello@somethingbig.co.uk or 01483 746650.