With the revenue lost to accidental clicks in 2012, mobile advertisers could have purchased nearly 2,000 Lamborghinis. Collectively, Americans spend over 1 million months per day on their mobile phones. Mobile users are more likely to have a favorable view of North Korea or survive a rattlesnake bite than intentionally click on or respond to mobile banner ads, which are typically smaller than an earthworm.

1. With the revenue that mobile advertisers lost to
accidental clicks in 2012, you could buy 1,925 Lamborghinis.
http://www.tofuhaus.com/lamborghini-reventon-555271/

2. Collectively, Americans spend over 1 million months
on their mobile phones per day.
iStock

3. Americans are as likely to have a favorable view
of North Korea as they are to act on a mobile ad.
REUTERS

4. You are 116 times more likely to survive a rattlesnake
bite than to intentionally click on a mobile banner ad.
© 2006 National Geographic Society.

5. The average mobile banner ad is 1/3 the size of an earthworm.
http://www.edupic.net
Earthworm
Mobile Banner Ad

6. Shuttershock
You are twice as likely to not even see a mobile
ad than to respond to one that you've seen.

7. Men are more likely to have slept with their smartphone
than washed their hands after using the bathroom.
http://www.cdc.gov

8. It is twice as likely for a pilot to have fallen asleep mid-flight
than for a user to be willing to pay for mobile content.
http://picsbox.biz