everything about aggregate

1. Aggregate
Everything about aggregators

2.  When you woke up this morning, did you jump straight onto your social platforms
to see what you missed overnight?
 You’re not alone.
 In fact, now more than ever, social media sites and feeds are providing consumers
with the chance to stay in touch with friends, learn, and stay on top of the latest
news all in one place.
But if you’re like most people, you don’t just check one
social platform. Maybe you have Facebook, Twitter,
Instagram, Snapchat, Pinterest, and a few other apps on
your phone.
It can get difficult trying to keep up with everything going
on and it’s time-consuming even trying, right?

3.  Cue the social media aggregator.
 Table of Contents
 1 What is a Social Media Aggregator?
 2 Why Use Social Media Aggregators?
 3 What Should You Look For in An Aggregator?
 4 Different Ways to Display Your Social Media Aggregator
 4.1 Display Social Media Feed on Website
 4.2 Display Social Media Feed on Digital Screens
 4.3 Display Social Media Feed on Projectors
 5 List of Social Media Aggregator Apps
 5.1 Free / Open Source
 5.2 For Small Businesses
 5.3 For Larger Businesses and Enterprise

4. What is a Social Media Aggregator?
Social media aggregators, like TINT, are tools that allow
you to bring together updates and posts from numerous
different platforms and curate them in one place.
Basically, they simplify the whole social media process by
creating an organized view on a particular subject.

5.  Think about it this way: if you’re hosting a big event and you have a hashtag,
your attendees might start posting with said hashtag on Twitter, Facebook, and
Instagram. And, while you could just share the feeds from one platform, you might
miss out on some awesome content by doing so.
 With a hashtag aggregator, you can bring together the hashtags on all of these
channels and present them in one tidy place. Neat, huh?

6.  Perhaps the best part, though, is that social media aggregators tend to run in real-
time, meaning you can share the latest updates on a certain topic with your
followers, attendees, or customers in the moment.
 This creates a sense of authenticity and community around your business,
because it’s kind of like a dialogue happening right now.
 Your social media display can be presented at events on a wall or on a website,
helping you drive engagement and generate a buzz around your brand and a topic
of your choosing.

7.  Why Use Social Media Aggregators?
 According to a study by eMarketer, 43% of marketers admit they don’t have time to
hunt down great content.
Taking this further, almost three out of four of marketers
admit they don’t have the time to produce original
content – yikes.
If this is you, you’re probably wondering how you can
either find the time to create more content or figure out a
workaround (hint: a content aggregator is
a great workaround).
Let us ask you this: do you want to become a useful,
trusted source of information for your audience?
Of course you do! But how can you do that when you
just don’t have the time to put together original content?

8.  Well, social media aggregators give you the chance to share interesting
snippets and generate discussion amongst your audience without you having to
spend hours and hours putting together epic pieces of content.
Which is why social aggregation is so successful.
You are essentially solving problems by finding and
sharing useful content (that may or may not be your own)
and bringing it together in one easy-to-access place.

9.  What Should You Look For in An Aggregator?
 There are a lot of aggregators out there, from Twitter aggregators, to Facebook
aggregators, Instagram aggregators and everything in between. So how do you
know which one is right for you and your business?

10.  1. Reliability
 This is key if you want to create an all-encompassing experience for your
audience. You want to make sure the company you use pays for their compliance
with other social networks, meaning they have explicit permission to pull content
from one platform and display it on another.
 If the aggregator you choose doesn’t do this, you won’t be able to capture all the
posts from your audience and you might face several connection issues.

11.  2. The Ability to Moderate
 This is incredibly vital, especially if you plan on sharing your feeds in real-time.
 The internet is full of trolls these days and, if you start using a successful hashtag,
the chances are you’re going to get a rogue troll or two spamming it or posting
inappropriate content.
 Think about what this would mean if you were showing your aggregator at a live
event with the display on full show for everyone to see.
 The ability to moderate means you can review and approve content before it goes
live on your public-facing feed, saving you and your business from potentially
sticky situations.

12.  3. Content Management
 The great thing about implementing a social aggregator is that you can craft your
own story through different mediums and methods.
 As well as pulling in content from your fans, followers, attendees, and customers,
you might also want to add your own custom content to add another dimension to
your feed.

13.  4. Analytics
 Chances are, you’re going to want to know how well your social media aggregator
performed, right?
 Which means analytics are vital if you want to glean results and optimize your
feeds for the next time. With in-built analytics like those we use at TINT, you can
get a full report on your audience’s engagement and get numbers, facts, and
figures about your feed’s overall performance.

14.  Different Ways to Display Your Social Media Aggregator
 Now you know why having a social feed aggregator is important and what you
need to look for when finding the right one for you, let’s dig into the different ways
you can display your feed
1. Display Social Media Feed on Website
If you’re running an online campaign or simply want to
build up a story around your brand over the internet, you
can display your social media aggregator on your website.

15.  2. Display Social Media Feed on Digital Screens
 Alternatively, you can display your aggregated feed on a digital screen in the lobby
of your offices, on the streets, or dotted around your live event.
3. Display Social Media Feed on Projectors
If you’re running a large live event, like a concert, sporting
event, or a charity event, displaying your aggregated feed
on a large projector gives your attendees the chance to
see what’s happening in real-time.

16.  List of Social Media Aggregator Apps
 If you’re looking for a social media aggregator for your website, campaign, or
event, you’re in luck. There are a plethora of available apps that cater to a wide
range of customers. Because there are so many solutions, the biggest challenge is
finding the one that fits your needs and your budget. To help, we’ve curated a list
of the best apps so you can quickly find the best aggregator for you:

17.  1. Free / Open Source Aggregators
 These aggregators are meant for individuals with a limited budget and don’t need
any support or advanced features or multiple networks. For example, if you just
need to put your Instagram photos on your blog’s sidebar, or add a twitter feed to
your personal site. Keep in mind that due to upcoming changes in Instagram’s API,
most of these free aggregators will no longer be functional after a certain point.
 SnapWidget – One of the first third-party Instagram widgets, it now offers paid
plans, but maintains a free plan for individuals to use.
 LightWidget – A free Instagram widget with some customizability.
 Instafeed.js – An open source JavaScript library for embedding Instagram

18.  2. Small Businesses Aggregators
 These apps are for when you need more support than a free aggregator, but don’t
need the bells and whistles of an enterprise solution. These can be great for
experimenting with using UGC. Key features that distinguish these apps from the
free ones include advanced customizability, email support, and real-time updates.
 Curator.io – Focused on providing flexible customizability at minimal cost.
 Juicer.io – A useful self-serve option for those looking for a simple aggregator.

19.  3. For Larger Businesses and Enterprise
 These solutions come with features that are essential for marketing teams looking
to aggregate social content professionally. Key features that are usually included at
this level of product include API access, user management, and legal rights
management. Email and phone support are also usually provided, as well as a
dedicated customer success representative to help you make the most of each
platform.

20.  We know that social aggregation is absolutelyvitalfor businesses if they want to
create a community around their brand, become known as an expert in their niche,
and create a dialogue between themselves and their audiences.
 This is why we have created an entire platform that pulls content from numerous
different social media channels, allows you to upload custom content, moderate
your feed to curate an irresistible experience, and analyze your results so you can
see how engaged your audience were and how well your campaign performed.