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ERG theory
1.
ERG Theory Motivation Theory Clayton
Paul Alderfer
2.
3.
Existence Relatedness Growth 1969
4.
5.
6.
Darwinian Pursuits
7.
Survival Reproduction Kin Selection ,
Liking and Friendship Reciprocity Conformity and social proof Comply to Authority Scarcity Commitment and Consistency Optimal Distinctiveness ( Maya Law)
8.
9.
Selected Refrences Evolutionary Psychology-1998 David
Buss
10.
Thanks Mohamed Nabil Elmasry Author
of Social Sciences and marketing
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