1. 2012
Internet
Marketing
Trends
Sohail
Waris
[ Estimated Internet Use by seniors in Germany]
According to the ARD/ZDF Online Study 2010.As we know that from 2005 the German public
TV stations ARD and ZDF performed a research of internet users in Germany.

2. Estimated Internet Use by seniors in Germany
According to the ARD/ZDF Online Study 2010.As we know that from 2005 the German
public TV stations ARD and ZDF performed a research of internet users in Germany.
The interviews were made in the second quarter of every year on a representative random
sample of grown up online users in Germany beginning from the age of 14.
In 2010 8,300 persons were interviewed by telephone (CATI = computer assisted telephone
interviews). 3011 people out of them were "on liners". In the years before, too, the number of
interviewed online users was slightly more than 1000.
Users were grouped according to age, sex, education, occupation and fields of interest and
also inquire about their interests.
In the last 5 years the number of internet users in Germany increased sevenfold. In 2005 only
6.5 % or 4.1 Mio. Of German grownups were online. In early summer 2010 64.1 % or 67.3
millions are on the net with surfing, chatting, sending and receiving e-mails. However the
rate of increase diminished from 61 to 64 % between 2005 and 2010.
Klick on the picture to extent it
Year Value
1990 99,578
1991 199,348
1992 349,460
1993 375,202
1994 751,827
1995 1,505,648
1996 2,511,060
1997 5,524,971
1998 8,134,458
1999 17,164,900
2000 24,882,870
2001 26,075,390
2002 40,243,320
2003 46,108,620
2004 53,418,010
2005 56,713,740
2006 59,558,080
2007 62,019,250
2008 64,330,710
2009 65,100,240
2010 67,488,020

3. Table 1 shows the percentage and the calculated numbers of internet users according to
sex, age and employment.
200 200 200 200 200
YEARS 5 6 7 8 9 2010
male 25 35 45 55 85 125
female 8 10 15 20 50 80
years of age
14-19 16.3 25.6 40 58.5 77.4 86.9
20-29 20 27.7 40 61 72 79.3
30-39 16.4 23.6 29.6 45.5 55 69.6
40-49 1.7 15.1 25.2 37.8 53.6 59.6
50-59 5 7.9 20 29.5 37.6 47.5
60+ 1 1.5 2.5 6.8 12.5 20.5
employmen
t
in education 25.5 39.7 52.9 73.5 94.4 96.1
employed 40 33.8 43.1 58.4 68.4 79.3
not employed 17 8.7 11.2 13.8 21.5 21.8

4. Trends In Male and Female
Professional Analysis

5. References: The trends of internet users are very encouraging by business point of views in
different categories like webdesign, internet marketing and online marketing. Education
sector looked more dominant in estimated research. So, you can also hit the students for
internet business.
Author: Sohail Waris
Sources: ARD/ZDF TV Stations of Germany