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The Age of the Machine 
and what it means for software 
Dr. John Bates, 
Member of the Group Exec Board
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved.
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Massive scale personalization for the ‘IoT’ 
& wearable revolution
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
A sentient world 
Man and machine will be controlled and 
monitored automatically and seamlessly
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Solar roadways
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Clouds of Big Data 
intersecting with each other
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
The ‘IoT’ megatrend 
‘Internet of Things’ installed base 
will grow to 26 billion units by 
2020” – Gartner 
A 10 percentage point increase in 
a countries digitisation index can 
result in a 0.75% rise in GDP and a 
1.02% drop in unemployment 
Airbus A380 engine, generates 
more data on every Frankfurt to 
Sydney return flight than the 
entire library of Congress in 
Washington
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved.
The hard bit: supporting a new class of streaming, 
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
decision-centric application requirements 
Seize opportunities & avoid crises amidst explosive complexity 
Complexity 
of extra-enterprise 
information 
Fast, 
Big Data 
Time window 
to analyse & act 
Financial 
Supply Chain 
Logistics 
CRM / CXM 
Manufacturing 
Fraud 
Intelligent Hospital
An always-on world needs streaming architectures 
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Streaming visualization 
Streaming analytics & rules 
In-memory data grid – fast reference 
data & analytics, scaling across machines 
MQTT for ‘IoT’ 
Low latency lightweight 
messaging for digital “fan in”
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved.
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
The internet of energy
What if? 
…you knew, real-time, how your customers were running 
their equipment? 
You could… 
…forecast your planned maintenance and technician resources 
…identify when your customer might want to buy extra 
capacity 
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Predictive Maintenance
8.4 meters 4.7 meters 
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
GE Jenbacher Engine 
• Used in major factories and small cities for on-site generation of power, 
heating & cooling 
• Operations in more than 140 countries 
• Approximately 11,000 engines currently operating
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Before 
25% of installed base 
under maintenance 
contract supported by 
aggressive SLAs 
400 TECHNICIANS 
ON SUPPORT TEAM 
JENBACHER ENGINE 
OUTAGES 
DISRUPT 
OPERATIONS 
SLAS  
FAILURES 
NO 
REMOTE 
VISIBILITY 
Unplanned outages 
result in significant 
operational disruption
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
After 
M2M ACTIVE 
MONITORING 
OF 250 DATA 
POINTS 
MEASURES EVERY 
30 SECONDS 
REAL-TIME 
DIAGNOSTIC  
PERFORMANCE 
DASHBOARD 
Machine-to-machine 
solution actively 
monitors 250 data points 
every 30 seconds from 
approximately 3,500 
engines 
JENBACHER ENGINE 
Consolidated dashboard 
integrates engine service 
diagnostics and engine 
application performance 
statistics
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Benefits 
PREDICTIVE 
MAINTENANCE 
UNPLANNED OUTAGES 
CROSS-FUNCTIONAL 
VISIBILITY 
$1K SAVINGS 
PER ENGINE 
Monitored variables help 
predict when an outage 
will occur 
JENBACHER ENGINE Proactive  predictive 
maintenance minimizes 
disruption 
Deploying a maintenance 
team before an outage 
saves ~$1k per engine per 
year (conservative 
estimate) = $3.5m 
Operational visibility 
provided to the entire 
support and management 
team for this product line
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved.
Increased revenue 
per customer 
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
“Mind reading” marketing offers 
Improved campaign 
effectiveness 
A personal concierge 
for every customer 
Improved customer 
stickiness 
Reduced 
fraud
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
“Mind reading” marketing offers 
Customer within 
range of designer 
shoe store 
• Customer interested in designer shoes is within range of Shoetopia branch 
• Partner “Shoetopia” has a promotion 
• Push offer of 10% off Jimmy Choo’s for 30 minutes 
Real-time, 
one-to-one 
marketing 
Enjoy 10% 
discount off 
Jimmy Choo’s 
at Shoetopia 
for the next 30 
minutes
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved.
Recurring crises in capital markets 
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
• Market 
manipulation 
• Ever-evolving 
regulation 
• “Fat finger” 
trading errors 
• Rogue traders 
• Wild 
algorithms
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Consequences just keep getting bigger 
• Trading losses 
• Regulatory fines 
• Reputational 
damage 
• Credit rating 
• Insolvency! 
• The end of HFT?
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Mismatch between trading technology 
and risk  compliance technology 
versus
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Mismatch between trading technology 
and risk  compliance technology 
…to catch a Ferrari 
A Ferrari…
Market 
data 
News 
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Visual 
analytics 
/ alerting 
Trade 
Order data 
data 
Market abuse  manipulation 
“Behaviour” 
monitoring 
“If a trade occurs for an instrument not usually traded by that trader or it is unusually large for that trader 
and a related news article occurs within 5 minutes which moves the market by  10% within 30 minutes, 
signal an insider trading alert”
HR 
data 
Physical 
access 
data 
Calendar 
data 
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Visual 
analytics 
/ alerting 
Trade 
data 
Settlement 
 clearing 
Rogue trader detection 
“Behaviour” 
monitoring 
If number of cancel/amends for a trader is greater than 2 times that of peer group over the same period 
then signal unusual concentration of cancellations alert
IDC say there will be 50 billion connected devices by 2020 
“Age of the Machine” apps must provide real-time analytics  
response in the face of this computational data explosion 
Big Data streaming analytics = a new architecture 
for “Age of the Machine” apps 
• Streaming analytics  rules, combined with in-memory data 
grid, real-time visual analytics  low latency messaging 
Already many successful large scale projects are deployed, 
e.g. 
• Proactive maintenance for power grid equipment 
• Personalized mobile marketing 
• Market surveillance for capital markets 
Innovation World 2014 October 13 – 15 New Orleans 
©2014 Software AG. All rights reserved. 
Conclusions
IW14 Session: Dr. John Bates, Board Member, Software AG

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IW14 Session: Dr. John Bates, Board Member, Software AG

  • 1.
  • 2. The Age of the Machine and what it means for software Dr. John Bates, Member of the Group Exec Board
  • 3. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.
  • 4. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Massive scale personalization for the ‘IoT’ & wearable revolution
  • 5. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. A sentient world Man and machine will be controlled and monitored automatically and seamlessly
  • 6. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Solar roadways
  • 7. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Clouds of Big Data intersecting with each other
  • 8. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. The ‘IoT’ megatrend ‘Internet of Things’ installed base will grow to 26 billion units by 2020” – Gartner A 10 percentage point increase in a countries digitisation index can result in a 0.75% rise in GDP and a 1.02% drop in unemployment Airbus A380 engine, generates more data on every Frankfurt to Sydney return flight than the entire library of Congress in Washington
  • 9. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.
  • 10. The hard bit: supporting a new class of streaming, Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. decision-centric application requirements Seize opportunities & avoid crises amidst explosive complexity Complexity of extra-enterprise information Fast, Big Data Time window to analyse & act Financial Supply Chain Logistics CRM / CXM Manufacturing Fraud Intelligent Hospital
  • 11. An always-on world needs streaming architectures Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Streaming visualization Streaming analytics & rules In-memory data grid – fast reference data & analytics, scaling across machines MQTT for ‘IoT’ Low latency lightweight messaging for digital “fan in”
  • 12. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.
  • 13. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. The internet of energy
  • 14. What if? …you knew, real-time, how your customers were running their equipment? You could… …forecast your planned maintenance and technician resources …identify when your customer might want to buy extra capacity Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Predictive Maintenance
  • 15. 8.4 meters 4.7 meters Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. GE Jenbacher Engine • Used in major factories and small cities for on-site generation of power, heating & cooling • Operations in more than 140 countries • Approximately 11,000 engines currently operating
  • 16. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Before 25% of installed base under maintenance contract supported by aggressive SLAs 400 TECHNICIANS ON SUPPORT TEAM JENBACHER ENGINE OUTAGES DISRUPT OPERATIONS SLAS FAILURES NO REMOTE VISIBILITY Unplanned outages result in significant operational disruption
  • 17. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. After M2M ACTIVE MONITORING OF 250 DATA POINTS MEASURES EVERY 30 SECONDS REAL-TIME DIAGNOSTIC PERFORMANCE DASHBOARD Machine-to-machine solution actively monitors 250 data points every 30 seconds from approximately 3,500 engines JENBACHER ENGINE Consolidated dashboard integrates engine service diagnostics and engine application performance statistics
  • 18. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Benefits PREDICTIVE MAINTENANCE UNPLANNED OUTAGES CROSS-FUNCTIONAL VISIBILITY $1K SAVINGS PER ENGINE Monitored variables help predict when an outage will occur JENBACHER ENGINE Proactive predictive maintenance minimizes disruption Deploying a maintenance team before an outage saves ~$1k per engine per year (conservative estimate) = $3.5m Operational visibility provided to the entire support and management team for this product line
  • 19. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.
  • 20. Increased revenue per customer Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. “Mind reading” marketing offers Improved campaign effectiveness A personal concierge for every customer Improved customer stickiness Reduced fraud
  • 21. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. “Mind reading” marketing offers Customer within range of designer shoe store • Customer interested in designer shoes is within range of Shoetopia branch • Partner “Shoetopia” has a promotion • Push offer of 10% off Jimmy Choo’s for 30 minutes Real-time, one-to-one marketing Enjoy 10% discount off Jimmy Choo’s at Shoetopia for the next 30 minutes
  • 22. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved.
  • 23. Recurring crises in capital markets Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. • Market manipulation • Ever-evolving regulation • “Fat finger” trading errors • Rogue traders • Wild algorithms
  • 24. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Consequences just keep getting bigger • Trading losses • Regulatory fines • Reputational damage • Credit rating • Insolvency! • The end of HFT?
  • 25. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Mismatch between trading technology and risk compliance technology versus
  • 26. Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Mismatch between trading technology and risk compliance technology …to catch a Ferrari A Ferrari…
  • 27. Market data News Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Visual analytics / alerting Trade Order data data Market abuse manipulation “Behaviour” monitoring “If a trade occurs for an instrument not usually traded by that trader or it is unusually large for that trader and a related news article occurs within 5 minutes which moves the market by 10% within 30 minutes, signal an insider trading alert”
  • 28. HR data Physical access data Calendar data Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Visual analytics / alerting Trade data Settlement clearing Rogue trader detection “Behaviour” monitoring If number of cancel/amends for a trader is greater than 2 times that of peer group over the same period then signal unusual concentration of cancellations alert
  • 29. IDC say there will be 50 billion connected devices by 2020 “Age of the Machine” apps must provide real-time analytics response in the face of this computational data explosion Big Data streaming analytics = a new architecture for “Age of the Machine” apps • Streaming analytics rules, combined with in-memory data grid, real-time visual analytics low latency messaging Already many successful large scale projects are deployed, e.g. • Proactive maintenance for power grid equipment • Personalized mobile marketing • Market surveillance for capital markets Innovation World 2014 October 13 – 15 New Orleans ©2014 Software AG. All rights reserved. Conclusions