Fast Design Process 1. Discovery 1.1. Business Goals 1.2. Users

1. Quick Research & Sketching

2. kostiantyn.hladkov@gmail.com
+38 (067) 366-9036
Kostiantyn Hladkov
UX Designer at SoftServe
IT Trainer at Lviv IT School

3. Full Design Process
SERVICES
Discovery Prototyping Usability Assessment Product Design Implementation
Stakeholder interview
Storyboarding
Scenarios
User interviews
Personas development
Mood board
Customer journey map
Competitive research
Features prioritization
Ideation
Paper sketches
Screen mapping
Layout patterns
Wireframing
Rough prototyping
Clickable prototyping
Interactive prototyping
UI Assessment
Design review
Heuristic evaluation
Visual concept design
Visual design
Graphic refresh
Icon design
Logo design
UI Kit
UI Framework
Development
resources preparation
HTML Templates
UI Guidelines
Analytics setup
PLATFORMS
Smart TVWeb/DesktopNative MobileWearables Responsive Web Automotive

4. Fast Design Process
Discovery Personas Scenarios Sketches
1 2 3 4

5. Discovery Personas Scenarios Sketches
Fast Design Process
1 2 3 4
Business Goals
Users Needs
Competitive Analysis
Prioritizations
Empathy Map Storytelling
Storyboarding
Features
Sketching
Prototyping

6. 1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations
Mission
Goals
Features
Abilities
Users
Discovery
1 2 3 4

7. 1. Business Goals
2. Users Needs
3. Competiti ve Analysis
4. Prioritizations
Discovery
1 2 3 4

8. 1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations
Discovery
1 2 3 4

9. 1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations
Discovery
1 2 3 4
Pleasurable
Usable
Reliable
Functional

10. 1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations
Discovery
1 2 3 4

11. 1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations
Discovery
1 2 3 4

12. 1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations
Discovery
1 2 3 4

13. 1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations
Discovery Strengths Weaknesses
Opportunities Treaths
Features frequency importance

14. Personas & Scenarios
1. Empathy Map
2. Storytelling
3. Storyboarding
4. Requirements

15. 1. Empathy Map
2. Storytelling
3. Storyboarding
4. Requirements
Who?
Want
Pain
Think & Feel Say & Do
Where and When?
Personas & Scenarios
1 2 3 4

16. 1. Empathy Map
2. Storytelling
3. Storyboarding
4. Requirements
Personas & Scenarios
1 2 3 4
Scenario
1.
2.
3.
4.

17. 1. Empathy Map
2. Storytelling
3. Storyboarding
4. Requirements
Personas & Scenarios
1 2 3 4

18. 1. Empathy Map
2. Storytelling
3. Storyboarding
4. Requirements
Sketch
Personas & Scenarios
1 2 3 4
Scenario

19. Personas & Scenarios
1. Empathy Map
2. Storytelling
3. Storyboarding
4. Requirements
1 2 3 4
ScenarioSketch Requirements
- Ability to enter text
- Ability to track appoitments
- Ability to select items
- Ability to send message
- Ability to chating
- Ability to ...

20. 1. Empathy Map
2. Storytelling
3. Storyboarding
4. Requirements
Who?
Want
Pain
Think & Feel Say & Do
Where and When?
Personas & Scenarios
ScenarioSketch Requirements
- Ability to ...
- Ability to ...
- Ability to ...

21. Sketches

22. Sketches

23. Sketches

24. Sketches

25. Sketches

26. Thanks =)