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Fresh me up!

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Sofia Tsempera
Sofia Tsempera

Seven Sins Fashion Marketing Communication Campaign

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FRESH ME UP! Spring/Summer 2016
SevenSins s/s 2016 ■ Campaign Title: FRESH ME UP!
FRESH ME UP!  Target Audience: Age 18- 35 / Kids (?)  Gender: Female  Main Qualitative Characteristics: Internet active users, fitness lifestyle  Financial Status: Significantly Wealthy
FRESH ME UP! Website Update  New Index Page Design  New Photos Upload  New Menu Tab “LOOKBOOK”  New Category “Accessories”
PROMOTION TACTICS  Facebook Marketing (new campaign design / profile & cover photo / 3-4 promoted posts per week)  Like, Share & Win FB Contest  Newsletters (1/week for the first month)  Instagram Update and promotion Fresh me up!
Spring/Summer 2016

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