This is a media strategy and web project proposal.

1. Media Strategy
&
Web Project Proposal
Web consulting & Strategic marketing

2. 1. Services
•Services - What we offer?
2. Objectives
3. Strategy
4. Tactics
5. Results Estimation
6. Proposals
INDEX

3. Services
What we offer?
1

4. Advertising
Campaigns
Services
Community
Management
Design
Content
Marketing Creativity
Web
Development
&
Management
Online
Strategy
Media
Planning
SERVICES

5. Objectives
What we want to succeed?
2

6. OBJECTIVES
Branding
Increasing
community
Turning fans to
clients
Promoting the brand
through online
strategies and social
media publications.
Offering interested
content and value to
increase the amount of
followers community.
Promoting the
products or services of
the brand to make
fans into clients.

7. Strategy
How we will succeed?
3

8. Branding can be increased with such
strategies:
• Create an event inviting influencers and
fans.
• M a k e a c t i o n s w i t h b l o g g e r s a n d
influencers.
• Plan a campaign in Facebook, Twitter, and
LinkedIn.
• Create a shocking campaign that would
become viral.
BRANDING

9. If you want to increase your followers you
can use different strategies, such as:
• Exchange 2.0, offer something in exchange
of social actions.
• Inbound Marketing, create a blog with
quality content and originality exclusive for
your target.
• Create a social media campaigns to
increase your communities
INCREASE COMMUNITY

10. If you want your funs to become clients, you
can use different strategies, such as:
• Offer exclusive discounts for brand’s fans.
• Install a Facebook tab for special offers.
• Sent promotions and promote deals
through email.
TURN FUNS INTO CLIENTS

11. Tactics
What are the details of strategy?
4

12. Strategies
Implement and
develop of
strategies in
Media and
Website.
Content
Plan, design and
publish content in
Media.
Design
Develop creative
publications to
increase
customer
engagement .
Monitoring
Monitor of all
actions to
measure the
effectiveness.
Blog
Create and
publish related
posts/articles to
the industry.
Advertising
Create, plan and
execute promoted
campaigns in all
channels.
Updates
Monthly check of
all Media
platforms to be
updated.
Reports
Prepare and
deliver monthly
reports for Media
and Website.
MONTHLY MANAGEMENT

13. Results Estimation
What can we expect?
5

14. With the previews mentioned strategies it is
expected to obtain the following results in the
next 6 months:
• Between 300 and 600 new followers in Social
Media
• Around 1.75% to 2.5% of increase in sales
• Increase of the social media engagement
• Increase of the website traffic to 15%
RESULTS ESTIMATION

15. Proposals
How much will it cost?
6

16. Web Project Proposal
PROPOSALS

17. Sofia Chalkidi
E-mail: sofiachalkidi@yahoo.com
Phone: +30 697 4932883
Web: www.sitedoctor.gr
CONTACT