The document discusses Sandra Ponce de Leon's background as a veteran startup executive and founder. It then outlines her approach to marketing, which involves foundational marketing like interviews and surveys to inform branding, as well as utilizing various marketing channels. It emphasizes the importance of influencer marketing and identifying different types of influencers including customers, employees, journalists, bloggers, and the reader themselves. It provides tips for finding influencers, engaging with them, and how customers and employees can also act as influencers.

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2. Sandra Ponce de Leon
Principal - Blue Economy Agency
• Veteran start-up executive and founder
• Entrepreneurial marketer
• SaaS, ad-tech, innovation, ed-tech, social
business, blue-tech, consumer mobile, AI,
IOT and blockchain
•AdAuction
•OpenHarbor
•LookSmart
•BuzzLogic
•Hiplogic**
•Socialtext**
•Brightidea*
•Lifetime Memori Inc.
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3. Listen, Inspire, Collaborate
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5. Creativity
Resourcefulness
Curiosity
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7. Foundational Marketing
Informs your brand, messaging, product
and marketing strategy
•Interviews
•Focus groups
•Surveys
Outputs: Branding and messaging
frameworks
•Boiler
•Elevator pitch
•Keywords
•Voice
Listen
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8. Marketing Engine
•SEM - PPC
•Social ads
•Display Advertising
•Events
•Print
•Advertorial
•TV
•Out of Home
•Branded Editorial
•SEO
•Blog
•Video
•Webinars
•Social engagement
•Influencer Strategy
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9. Customers
Employees
Journalists
Bloggers
Youtubers
Analysts
Celebrities
Thought leaders
Instagrammers
YOU
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10. Tech and Mainstream Journalists
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11. Celebrity Influencers
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12. Influencers
•Bloggers
•Youtube
•Instagram
•Facebook
•Twitter
•LinkedIn
•Snapchat
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13. Finding your Influencers
•Platforms: Famebit,
BuzzSumo, Influence.co
•Agencies: Hello Society
•Do the work: #hashtags,
Google it
•Ask your customers
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14. Engaging Influencers
•What are your goals?
•Newsletter signups
•Sales
•App downloads
•Start the relationship
•RT, regram, comment,
share
•Guest blog
•Create a campaign
•Product review
•Contest
•Twitter chat
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15. Customers = Influencers
•Identify your power users / early adopters
•Create a formal VIP program:
•Early access to new releases
•Schwag (stickers, shirts, pens)
•Special invites to events / meetups
•Free unlimited storage
•In exchange
•Customers become your evangelists
•Share your editorial media
•FB posts, contests, news
•Write reviews
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16. Employees = Influencers
•Communication is key
•Internal newsletter
•Share everything on slack
•Everyone can make a difference
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17. You are an Influencer
•Start engaging / write / podcast / video
•Medium / LinkedIn / Facebook / Youtube
•Share what you are learning
•Share what you have learned from others
•Interview who you admire
•Use as a networking vehicle to get to
know who you want to meet
•Establish yourself then find bigger
platforms
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18. Platforms
https://www.linkedin.com/in/sandraponcedeleon/
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