It is true that images are more important for Instagram captions but just having the wrong caption can make it all go wrong. Sometimes using a couple of hashtags is not enough to convey the whole essence of the image and because of that, your audience might stay indifferent or less eager to comment. The problem with Instagram captions is that the times when you could Google “Best Instagram Captions” and find creative ideas are over. Google finds thousands of results and you know you are not the only one using these captions. Your audience will easily get bored of seeing one and the same content in different Instagram pages. The time to be original and think of your own unique captions has come. And all you need is a clear guidance combined with your own style. As a result, you will get more engaged followers who actively comment and like your Instagram posts. So what is an Instagram caption and why is it important? An Instagram caption is a text, describing or explaining the image. It is usually accompanied with hashtags, mentions, and emojis. Posting a picture is not enough to talk to your audience and be sure they received the message you wanted to send with that picture. Sometimes thinking of the best Instagram caption takes hours and other times, it comes as naturally as it should have. But explaining to your audience what’s going on, is essential. Here is why Instagram influencers and brands pay too much attention to captions.

2. INTRODUCTION
It is true that images are more important for Instagram captions but just having the wrong caption
can make it all go wrong. Sometimes using a couple of hashtags is not enough to convey the whole
essence of the image and because of that, your audience might stay indifferent or less eager to
comment.
The problem with Instagram captions is that the times when you could Google “Best Instagram
Captions” and find creative ideas are over. Google finds thousands of results and you know you are
not the only one using these captions. Your audience will easily get bored of seeing one and the
same content in different Instagram pages.

3. The time to be original and think of your own unique captions has come. And all you need is a clear
guidance combined with your own style. As a result, you will get more engaged followers who
actively comment and like your Instagram posts.
So what is an Instagram caption and why is it important?
An Instagram caption is a text, describing or explaining the image. It is usually accompanied with
hashtags, mentions and emojis. Posting a picture is not enough to talk to your audience and be sure
they received the message you wanted to send with that picture. Sometimes thinking of the best
Instagram caption takes hours and other times, it comes as naturally as it should have. But explaining
your audience what’s going on, is essential. Here is why Instagram influencers and brands pay too
much attention to captions.

4. HOW TO CRAFT THE BEST INSTAGRAM CAPTIONS: PLANNING CAREFULLY
Posting on Instagram is not just a matter of a couple of minutes. If you really want to engage your
audience, you need to be careful with what you are posting and what captions you are using. Are
they the best caption you could have thought for depicting what’s going on in the picture? Or is there
anything you post and then regret not having written the caption differently?
To avoid regret, plan everything carefully and give yourself time. If your industry is such that you
can’t plan everything for the whole week, month, at least doing the following preparations will help
you save lots of time and create your own brand voice.
Think of your target audience first
Before posting anything on Instagram, first make a research of your audience, understand the tone of
voice they prefer, the type of content they are eager to see on their feed.

5. This is presumably the first and foremost aspect you need to consider. If your audience is mainly
teenagers, you need to know their fondness, the vocabulary they are using or would like to see on
your page, the emojis you can use for them to better get your message.
You can improvise, test a couple of versions and check which one appeals to your audience more.
The analytics will hint you which caption was more successful and hence, new ideas for Instagram
captions will arise. If you have the answer to this questions, be sure you will have the best Instagram
captions out there:
• Does my audience like long or short captions?
• Shall I need to use emojis? If yes, what emojis will my audience like?
• Is my message clear enough? Or do I need to go more into details or explain from a different
perspective
Answer to this questions with your team or show the captions to a friend and ask for feedback, check
if they have clearly understood everything, and whether they got the emotions you wanted to
convey. If the message is clear for them, it’s ready to be posted and your audience will love it, too.

6. Choose your tone of voice
Depending on the niche, you might need to be funny, serious, neutral or emotional. Identify your
brand voice in accordance with your niche. If you are a plastic surgeon, of course, your captions
should be way different from that of a comedian’s. Obviously, it would be better for your brand voice
to be neutral or a little bit emotionally positive to express your happiness for boosting someone’s
level of confidence. Too serious or too humorous content would lead to unfollows as your audience
would think you are not professional enough to choose the right brand voice for you.
Of course it also depends on the content you share but generally, if you have a specified tone of
voice, your audience becomes aware that it’s your brand’s way of expressing your thoughts and they
get comfortable with it.

7. Plan ahead
You can’t just sit in a cafe and think – hm, what should I post today? Posting on Instagram needs
weekly or sometimes monthly planning. The most important part of it is thinking of the right caption.
This reduces the chance of regretting not being able to post the best Instagram caption that came
into your mind later.
Have a couple of options to choose from
Always have two to three variations. This is how you can get the best Instagram captions. Giving your
mind the necessary time to choose the best option makes you more creative and motivated for the
upcoming posts.

8. Make a hashtag research
Of course, looking for all applicable hashtags is not a matter of seconds but at the beginning, you can
check the performance of the hashtag you are using, its popularity and your chances of appearing at
the top. Doing a hashtag research is one of the key components of having effective posts.
We are going to talk more about using hashtags on Instagram but for preparation, research at least
the most relevant hashtags.
Check what your competitors are posting on the same topic
It is always important to check your competitors’ posts and their engagement. After all, your
followers have the same demographics and analyzing their behavior will lead to a conclusion on their
Instagram captions and decide if you want to implement the same format for your brand. It is also
possible to see their shortcomings and based on their errors, correct your own postings.
But remember that competitor research and copying are not the same. Just make conclusions and
concentrate on your own branding, tone of voice.

9. Consider the length
If your post is longer than 125 characters,
your followers will have to click “More”
to read the whole caption. Think if your
audience is willing to know more on the
topic. If three lines are enough to
highlight the importance of the post,
then you are good, no need to add more
than that. After all, it is not easy to
express a whole idea with limited
characters.

10. However, if your thoughts are longer
than 125 characters, don’t hesitate to
write them in a long but organized way.
Remember that spacing, having
paragraphs and relevant emojis will be
visually pleasing for your audience as
they will easily find the information they
are looking for.

11. Be Unique
Just by googling best Instagram captions, you will get lots of suggestions for different situations.
These are usually the captions that everyone uses. Before just copying it and making your own, think
if your audience is going to like it.
Like you, others also find the same post and use these captions. This makes your followers see the
same content in different pages and they easily lose their interest in your posts. Having this in mind
we have made a list of useful tips which you can use as a guide for your Instagram captions.

12. TIPS FOR HAVING SUCCESSFUL INSTAGRAM CAPTIONS
Having made the necessary preparations, we get to the next step to following the main tips you
should follow to make each and every post great.
Ask a question
By asking a question, you make your followers think you are speaking to them. Questions usually
perform better when you present two or more similar items or images and ask them “ Which one do
you prefer”. Another best caption is ending the caption with “ …and how about you?”.
People like sharing their opinion and ideas. They feel important, their opinion is valued and just
commenting which option they like, how they feel, won’t be confusing and they won’t think twice if
their opinion is worth sharing. Especially when you reply to comments, they know it’s not just a
technique you are using to get more comments.
So if your followers like your brand, they will be more eager to answer your questions, share their
thoughts with you.

13. Give instructions
Sometimes it seems obvious that if a follower likes your post, they will tag their friends or will tap for
sound. But we forget that nowadays we are so distracted and absent-minded that, except for the
phone, we might even forget an important document at home if there is no reminder for that.
The same rule applies here – let your followers know what you want them to do – tag a friend who’d
do this, watch now, see more in my bio, etc.
Use emojis as little hints
Emojis are a good way of expressing emotions. Even when your caption itself doesn’t convey the
emotion behind the image, using the right emoji can help you out.

14. With emojis, you can also get creative and use them in one of these ways:
1) At the end of the caption
You would want to save the beginning of the caption for starting it with an interesting text, making
the reader eager to tap and read more.
2) Instead of a word
There are certain emojis able to replace a word. Inside the sentence it looks playful, creative and
grabs the attention to concentrate on the whole meaning of the caption. But be aware not to
overuse emojis within the text.
3) Instead of the whole content
If you want your audience to start gossiping, sharing your info among their friends, using an emoji
which could replace thousands of words will do half of the job for you. You won’t even manage to
read the comments as they get more and more.
Using emojis is a good backup in case you can’t think of a proper caption at that moment.

15. Choose the most relevant hashtags
As we have already discussed, making a
hashtag research and using the most
relevant ones are important. But you
need to know where to use them. Some
separate the hashtags with dots and
make them a different paragraph. Others
hide them in the comments. The second
option usually performs better as it is not
disturbing.

16. A/B test
For a similar type of an image, try using a different kind of caption and check which one provides
more engagement. Maybe your audience likes commenting and your post which asks a question
performs better than a post giving instructions.
This is usually a tedious process but if you want to understand what works well for your audience,
testing should be a priority for you.

17. Mention others
If the image or the story is connected
with one of your friends, followers, don’t
hesitate to mention them. It will make
your story more reliable and authentic.

18. You can also mention others to give them
credits for what they have done. Use
quotes if you are mentioning what this
person said. This is a good time-saver
when it comes to thinking of a caption.

19. Organize Contests
Deep inside, we all like winning, being the first.
So if you trigger your audience to be the first to
comment, the first to answer a question,
everyone will want to win the game even if there
is no medal for it at the end.
Captions like “Let’s see who knows me/our
brand well” “Who will be the first to
remember…:” provoke interest and a desire to
act.
Another good idea is a giveaway caption which
can be done through a contest. Tell your
audience the rules and requirements, wait for
their comments.

20. Alternatively, you can organize an ask-me-
anything competition and the question you liked
most, becomes the winner.
But remember that for this you need a larger
audience or at least one with active followers
who like and comment on your posts. For this,
you need to read the next step carefully:

21. Create a bond
Remember that social media is not about you but about your audience. How do you keep the
communication with them? Besides answering their direct messages and comments, do you use
captions which talk to them? How likely is it for your followers to get addicted to your Instagram
posts?
There are certain brands that are like an addiction for their followers as they seem to create a
platform for communicating with each other through captions and answering to their comments.
Their audience knows it’s a targeted message just for them.
Apple, for example, engages its followers with images #ShotoniPhone taken in truly stunning places
worldwide.
Would it be you, would you like a brand to talk to you through their captions? Or would you rather
see something which makes you indifferent and not connected with it in any way?

22. Follow your heart
If you have already planned all your social media
content way ahead but while scheduling your
posts an interesting idea comes to your mind
and you think your audience will love it, don’t
hesitate to change it. Thoughts from your heart
will definitely pay off.
Or if you have already posted but you still feel
there is a need to tell more about the image, just
write that thought in a comment reply. The ones
who are really interested in your ideas, will
definitely read all of your answers.

23. Sometimes the best rule is not following the
general rules.
Remember that your page is unique; there is no
second you. Even if it’s a brand, still it should
have its own tone of voice.
While writing a caption, think of how you can
have the best version of it. Before posting
anything, ask your friends, who have an idea
about the field to give you constructive
feedback. It will help you see the content from
other person’s perspective. This is a good chance
to get an idea on how your audience perceives
your captions.

24. Don’t write anything if you don’t feel like it.
If you constantly post images with interesting
captions and this time you think the image
speaks for itself, an interesting idea is not writing
anything and hiding the hashtags in the
comments. Your followers will start looking for a
caption, knowing you always have the best
captions and will be surprised once they don’t
find it. They will start wondering if this is a new
hint; is there a hidden message behind your
silence? They will start making comments –
guessing what you could have said or just their
opinion on the image without a caption.

25. Constantly test the performance
Besides A/B testing, you also need to check the time you are going to publish the caption. If it’s a
morning post, what emotions should it give to the reader? If it’s an evening post, do you want to
show them how productive you were during the day? Maybe tired? Your audience should feel
#relatable and find similarities between you and themselves. This is also part of creating a special
bond.
Check when is your audience most active and what type of content works best at that very hour.
If you implement at least three of these tips, you will gradually feel the growth of your page
engagement as they will indirectly feel the care with which you post the images and the perfectly
chosen caption for it.

26. USEFUL TOOLS FOR CREATING THE BEST INSTAGRAM CAPTIONS
Now you have all the planning techniques and tips to move forward and be a step closer to creating
best Instagram captions. But you also need tools at hand which will help you plan, schedule your
posts, check hashtags and so on. Here are some of the best tools that will come in handy:
Hashtest Chrome Extension
If you are not sure whether the hashtag is good
enough, you can just write the word and
Hashtest will check if it’s the best, good, bad or
useless. The colors are different so there is no
chance you will get confused

27. Sociality.io
Especially if you are using multiple platforms, it
is essential to plan everything accordingly,
listen to your audience and get reports on your
social media performance.
Sociality.io will help you to:
• Schedule and publish the content
• Respond to all conversations from one
screen ( you might even have multiple social
media channels and managing them will
become a piece of cake)
• Monitor the web and social media
• Track the latest news about your brand
• Get reports of your accounts in a PPT or
Excel format
• Analyze competitor pages

28. Choosing the best social media management platform can be beneficial for your business. Nowadays,
lots of Instagram influencers and digital marketing specialists are using Sociality.io as they want to
concentrate all of their efforts in one place. Instead of having to do everything manually, you can
plan, check the performance and get a report from one tool. This saves you both time and budget as
it is more affordable compared with using multiple planning, management tools.
Grammarly Chrome Extension
To avoid any kind of typos, Grammarly will help
you:
• Correct the errors
• Find synonyms
• Write in American, Australian, British or
Canadian English

29. WordCounter
If you are concerned with the length of your
captions, you can copy and paste it in
wordcounter and you will get the number of
words, characters used.
Unfollowers
Of course you want to know who unfollowed you
on Instagram. Not to do this manually, you can
download Unfollowers app on your phone and
see who doesn’t follow you and who follows you
but you don’t follow them back.

30. Repost for Instagram
If you find something on Instagram that
you think is worth sharing with your
followers, use repost to do so and
meanwhile give credits to the original
owner of the post.
There might be other tools and platforms worth using. Here we tried to mention the ones most of
the users are happy with. Now you have the planning, tips and the tools to work with. All that is left
for you to do, is putting it into practice.

31. Sociality.io
All in one social media management platform.
Learn more at Sociality.io