This is Socialab's presentation at the Marketing To Women Conference, organized by Boussias Conferences on July 14th, 2016, in Athens, Greece. Our thesis is that advertising has moved forward a lot in he last decade, thanks to a few bold advertisers who have opened up the latest trend in women: empowerment. And the online environment is a driver in recognizing the long-term success of these ads.

1. 1
BREAKING THE
PINK
STEREOTYPE

2. 2
Hello I’m
George

3. 3
Please excuse my color-blindness

4. 4
4-year old Riley has it all figured out...
Watch on YouTube: https://www.youtube.com/watch?v=-FjbCTa_MCM

5. 5
The easy soluBon to target women

6. 6
But Ellen said it beGer...
Watch on YouTube https://www.youtube.com/watch?v=eCyw3prIWhc

7. 7
Gold Dust (1893)

8. 8
Libby’s (1920)

9. 9
Hoover (1936)

10. 10
Palmolive (1938)

11. 11
Warner Bros (1960s)

12. 12
Polo Ralph Lauren (1980s)

13. 13
Dove (2004)

14. 14
Watch on YouTube: https://www.youtube.com/watch?v=o251LFQJIQg
Thank you, Mom (2012)

15. 15
... leading to all kinds of empowering ads
Not Sorry (Pantene, 2014) I will what I want (Under Armour, 2014)
Like a girl (Always, 2014) Rocketship (Goldie Blox, 2014)

16. 16
Source: Think with Google (May 2016)
YouTube CEO says women love empowering ads

17. 17
FEMALE
EMPOWERMENT
Is the new pink

18. 18
FEMALE
EMPOWERMENT
Is the new pink

19. 19
Is the new pink

20. 20
Thank
You

21. 21
You can find me at
Socialab.